Brandwave

How popular isAdobe Captivate in search?

In September 2026, there were an estimated 9.9K branded searches for Adobe Captivate worldwide which is down 45.3% over the last 12 months. Adobe Captivate holds 22% estimated Share of Search among e-learning authoring tools worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. iSpring73.7%
  2. Adobe Captivate22%
  3. Elucidat4.2%
  4. Articulate0.02%
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Which e-learning authoring tools compete with Adobe Captivate?

Adobe Captivate against e-learning authoring tools worldwide, by month

Share of Search by month for iSpring, Adobe Captivate, Elucidat. The figures are in the table below the chart.

View monthly share of search table
MonthiSpringAdobe CaptivateElucidatArticulate
Oct 202565.1%29.1%5.8%0.02%
Nov 202565.8%29.4%4.7%0.02%
Dec 202570.3%25.7%4%0.02%
Jan 202665.8%29.4%4.8%0.02%
Feb 202665.1%29.1%5.7%0.02%
Mar 202670.2%25.6%4.2%0.02%
Apr 202673.6%22%4.4%0.02%
May 202670.3%25.7%4%0.02%
Jun 202674.3%22.2%3.5%0.02%
Jul 202670.7%25.8%3.4%0.02%
Aug 202669.6%25.4%4.9%0.03%
Sep 202673.7%22%4.2%0.02%
  1. 1.iSpring

    73.7%

    Held 1st. 33.1K estimated branded searches, +22.1% vs prior month. Share +4.1 points.

  2. Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share -3.4 points.

  3. 3.Elucidat

    4.2%

    Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Articulate

    0.02%

    Held 4th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Adobe Captivate and its closest rivals

Every comparison with Adobe Captivate

How has branded search demand for Adobe Captivate changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Adobe Captivate worldwide fell from 18.1K to 9.9K.
  • Across the 12 months ending September 2026, Adobe Captivate’s estimated Share of Search among e-learning authoring tools worldwide decreased from 29.1% to 22%.
  • Across the 12 months ending September 2026, Adobe Captivate’s estimated Share of Search among e-learning authoring tools worldwide peaked at 29.4% in November 2025 and was lowest at 22% in April 2026.

How did search popularity change for e-learning authoring tools worldwide in September 2026?

  1. In September 2026, iSpring gained estimated Share of Search among e-learning authoring tools worldwide, from 69.6% to 73.7%.

  2. In September 2026, Adobe Captivate lost estimated Share of Search among e-learning authoring tools worldwide, from 25.4% to 22%.

  3. In September 2026, Elucidat lost estimated Share of Search among e-learning authoring tools worldwide, from 4.9% to 4.2%.

How is Adobe Captivate measured?

Brandwave collects information about searches that people make online using Adobe Captivate’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • adobe captivate

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How the Brand Demand Index is measured

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