Brandwave

E-learning authoring tools:Which are searched most?

In September 2026, iSpring was the most searched among e-learning authoring tools worldwide, with an estimated 33.1K branded searches and 73.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. iSpring73.7%
  2. Adobe Captivate22%
  3. Elucidat4.2%
  4. Articulate0.02%

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Share of SearchLeaderboard

Compare the tools teams build online courses with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among e-learning authoring tools worldwide, by month

Share of Search by month for iSpring, Adobe Captivate, Elucidat. The figures are in the table below the chart.

View monthly share of search table
MonthiSpringAdobe CaptivateElucidatArticulate
Oct 202565.1%29.1%5.8%0.02%
Nov 202565.8%29.4%4.7%0.02%
Dec 202570.3%25.7%4%0.02%
Jan 202665.8%29.4%4.8%0.02%
Feb 202665.1%29.1%5.7%0.02%
Mar 202670.2%25.6%4.2%0.02%
Apr 202673.6%22%4.4%0.02%
May 202670.3%25.7%4%0.02%
Jun 202674.3%22.2%3.5%0.02%
Jul 202670.7%25.8%3.4%0.02%
Aug 202669.6%25.4%4.9%0.03%
Sep 202673.7%22%4.2%0.02%

This month’s ranking, September 2026

  1. 1.iSpring

    73.7%

    Held 1st. 33.1K estimated branded searches, +22.1% vs prior month. Share +4.1 points.

  2. 2.Adobe Captivate

    22%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share -3.4 points.

  3. 3.Elucidat

    4.2%

    Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Articulate

    0.02%

    Held 4th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among e-learning authoring tools worldwide?

In September 2026, iSpring was the most searched among e-learning authoring tools worldwide, with an estimated 33.1K branded searches and 73.7% estimated Share of Search within this set. Adobe Captivate is in 2nd place, 51.7 percentage points behind at 22% Share of Search.

Global e-learning authoring tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
iSpring65.1% → 73.7%74.3%Jun 202665.1%Oct 20251st
Adobe Captivate29.1% → 22%29.4%Nov 202522%Apr 20262nd
Elucidat5.8% → 4.2%5.8%Oct 20253.4%Jul 20263rd
Articulate0.02%0.03%Aug 20260.02%Oct 20254th

Each finding as a sentence

  • Across the 12 months ending September 2026, iSpring’s estimated Share of Search among e-learning authoring tools worldwide increased from 65.1% to 73.7%.
  • Across the 12 months ending September 2026, Adobe Captivate’s estimated Share of Search among e-learning authoring tools worldwide decreased from 29.1% to 22%.
  • Across the 12 months ending September 2026, Elucidat’s estimated Share of Search among e-learning authoring tools worldwide decreased from 5.8% to 4.2%.
  • Across the 12 months ending September 2026, iSpring’s estimated Share of Search among e-learning authoring tools worldwide peaked at 74.3% in June 2026 and was lowest at 65.1% in October 2025.
  • Across the 12 months ending September 2026, Adobe Captivate’s estimated Share of Search among e-learning authoring tools worldwide peaked at 29.4% in November 2025 and was lowest at 22% in April 2026.
  • Across the 12 months ending September 2026, Elucidat’s estimated Share of Search among e-learning authoring tools worldwide peaked at 5.8% in October 2025 and was lowest at 3.4% in July 2026.
  • Across the 12 months ending September 2026, Articulate held steady: its estimated Share of Search among e-learning authoring tools worldwide moved less than 0.5 percentage points.

How did search popularity change for e-learning authoring tools worldwide in September 2026?

  1. In September 2026, iSpring gained estimated Share of Search among e-learning authoring tools worldwide, from 69.6% to 73.7%.

  2. In September 2026, Adobe Captivate lost estimated Share of Search among e-learning authoring tools worldwide, from 25.4% to 22%.

  3. In September 2026, Elucidat lost estimated Share of Search among e-learning authoring tools worldwide, from 4.9% to 4.2%.

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