Brandwave

How popular isArrow?

In September 2026, people searched for Arrow by name about 3,600 times worldwide, a 33.3% decrease from the previous year. These searches made up 0.08% of all global cable stapler brand searches, placing Arrow fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about cable stapler brands, Arrow appeared in four of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Arrow is the fifth most searched of 6 competitors and the third most recommended in AI answers.

  1. MilwaukeeShare of searches 42.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. MakitaShare of searches 23.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. RyobiShare of searches 17.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. DeWaltShare of searches 15.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. ArrowShare of searches 0.08%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top cable stapler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Arrow was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Arrow is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Milwaukee1st
  2. DeWalt2nd
  3. Arrow3rd
  4. Ryobi4th
  5. Gardner Bender5th
  6. Makita–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arrow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gardner Bender2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cable stapler brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which cable stapler brands compete with Arrow?

Arrow against cable stapler brands worldwide, by month

Share of searches by month for Milwaukee, Makita, Ryobi, DeWalt, Arrow. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaRyobiDeWaltArrowGardner Bender
Oct 202544.3%27.8%14.5%13.3%0.11%0.07%
Nov 202540.7%26%18.1%15%0.12%0.07%
Dec 202544.1%23.3%16.2%16.2%0.13%0.07%
Jan 202643.2%23.2%17.6%15.9%0.16%0.07%
Feb 202644.7%23.5%15.2%16.4%0.16%0.07%
Mar 202640%25.4%19.5%14.7%0.32%0.08%
Apr 202641.2%22.1%21.3%15.2%0.1%0.08%
May 202640.9%22.2%21.7%15%0.1%0.06%
Jun 202640.6%22%22.4%14.9%0.1%0.06%
Jul 202645.5%20.2%20.5%13.7%0.11%0.09%
Aug 202642.3%23%19.1%15.5%0.08%0.07%
Sep 202642.9%23.6%17.6%15.8%0.08%0.07%

  1. 1.Milwaukee

    42.9%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Makita

    23.6%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.6 points.

  3. 3.Ryobi

    17.6%

    Held 3rd. 751K estimated branded searches, -9% vs prior month. Share -1.5 points.

  4. 4.DeWalt

    15.8%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Arrow

    0.08%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Gardner Bender

    0.07%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Arrow and its closest rivals

Every comparison with Arrow

7 comparisons

How has branded search demand for Arrow changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Arrow worldwide fell from 5.4K to 3.6K.
  • Across the 12 months ending September 2026, Arrow’s share of searches among cable stapler brands worldwide held steady, from 0.11% to 0.08%.

How did search popularity change for cable stapler brands worldwide in September 2026?

5 changes

  1. In September 2026, Milwaukee gained share of searches among cable stapler brands worldwide, from 42.3% to 42.9%.

  2. In September 2026, Makita gained share of searches among cable stapler brands worldwide, from 23% to 23.6%.

  3. In September 2026, Ryobi lost share of searches among cable stapler brands worldwide, from 19.1% to 17.6%.

  4. Estimated monthly branded searches for Arrow worldwide fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

  5. Estimated monthly branded searches for Gardner Bender worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are Arrow’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Arrow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • arrow staple gun

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How the Brand Demand Index is measured

Where does Arrow compete?

Arrow is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Staple gun brands7th of 70.08%Show ranking
Cable stapler brands5th of 60.08%Shown above
Creator with pink hair and a pink jacket

Is Arrow your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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