Brandwave

How popular isApigee in search?

In August 2026, there were an estimated 22.2K branded searches for Apigee worldwide which is down 32.9% over the last 11 months. Apigee holds 36.5% estimated Share of Search among API gateways worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Apigee36.5%
  2. Tyk24.3%
  3. AWS API Gateway16.3%
  4. Azure API Management10.9%
  5. Kong7.2%
  6. KrakenD4.8%
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Which API gateways compete with Apigee?

Apigee against API gateways worldwide, by month

Share of Search by month for Apigee, Tyk, AWS API Gateway, Azure API Management, Kong, KrakenD. The figures are in the table below the chart.

View monthly share of search table
MonthApigeeTykAWS API GatewayAzure API ManagementKongKrakenD
Oct 202535.7%19.5%19.5%10.7%8.7%5.8%
Nov 202534%18.6%22.7%12.4%6.8%5.5%
Dec 202537.5%20.5%20.5%9.1%7.5%5%
Jan 202634.8%23.2%19%10.4%6.9%5.6%
Feb 202635.1%19.2%23.5%10.5%7%4.7%
Mar 202633.5%22.4%18.3%12.2%8.2%5.4%
Apr 202635.8%19.6%19.6%13.1%7.1%4.8%
May 202635.6%23.8%19.4%10.6%5.8%4.7%
Jun 202638.1%20.8%17%11.4%7.6%5.1%
Jul 202640.9%18.3%18.3%10%8.2%4.4%
Aug 202636.5%24.3%16.3%10.9%7.2%4.8%
Sep 2026——————

  1. 1.Apigee

    36.5%

    Held 1st. 22.2K estimated branded searches, -18.1% vs prior month. Share -4.4 points.

  2. 2.Tyk

    24.3%

    Moved from 3rd to 2nd. 14.8K estimated branded searches, +22.3% vs prior month. Share +6.1 points.

  3. 3.AWS API Gateway

    16.3%

    Moved from 2nd to 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -2 points.

  4. 4.Azure API Management

    10.9%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Kong

    7.2%

    Held 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.9 points.

  6. 6.KrakenD

    4.8%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare search popularity between Apigee and its closest rivals

How has branded search demand for Apigee changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Apigee worldwide fell from 33.1K to 22.2K.
  • Across the 11 months ending August 2026, Apigee’s estimated Share of Search among API gateways worldwide increased from 35.7% to 36.5%.
  • Across the 11 months ending August 2026, Apigee’s estimated Share of Search among API gateways worldwide peaked at 40.9% in July 2026 and was lowest at 33.5% in March 2026.

How did search popularity change for API gateways worldwide in August 2026?

  1. In August 2026, Tyk overtook AWS API Gateway to rank 2nd among API gateways worldwide, at 24.3%.

  2. In August 2026, Azure API Management gained estimated Share of Search among API gateways worldwide, from 10% to 10.9%.

  3. In August 2026, Apigee lost estimated Share of Search among API gateways worldwide, from 40.9% to 36.5%.

  4. In August 2026, AWS API Gateway lost estimated Share of Search among API gateways worldwide, from 18.3% to 16.3%.

  5. In August 2026, Kong lost estimated Share of Search among API gateways worldwide, from 8.2% to 7.2%.

  6. Estimated monthly branded searches for KrakenD worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026.

Where does Apigee compete?

Apigee is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
API management platforms3rd of 52.4%Show ranking
API gateways1st of 636.5%Shown above

How is Apigee measured?

Brandwave collects information about searches that people make online using Apigee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • apigee

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How the Brand Demand Index is measured

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