Apigee vs Zuplo:Which is more popular?
In September 2026, Apigee had more branded searches than Zuplo among API gateways worldwide. Apigee had about 22,200 branded searches, while Zuplo had 1,300. Apigee made up 30.7% of all API gateway searches we track, and Zuplo accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about API gateways, Apigee appeared in three of the five answers and Zuplo in two. Apigee was mentioned before Zuplo in three out of four answers that named either.
Who do people search for more?
Apigee, about 17 searches for every 1 for Zuplo
Who does AI mention more?
Apigee, mentioned in 3 of 5 answers, Zuplo in 2
Who does AI recommend more?
Apigee, named ahead of Zuplo in 3 of 4 answers
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Top API gateways in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apigee was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zuplo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Apigee was listed before Zuplo in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Kong1st
AWS API Gateway2nd
Apache APISIX3rd
Azure API Management4th
Apigee5th
Tyk6th
Zuplo7th
KrakenD–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
AWS API Gateway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Apigee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Apache APISIX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Azure API Management3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tyk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Zuplo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KrakenD0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about API gateways
5 answers
Asked ChatGPT
“Which API gateway should I use?”
Asked ChatGPT
“What are the best API gateways?”
Asked ChatGPT
“What's the best API gateway for backend teams?”
Searched Google, AI Overview
“api gateways”
Searched Google, AI Overview
“api gateway for microservices”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Apigee or Zuplo more popular in search?
This chart shows how often people search Google for Apigee and Zuplo by name. Each line represents a brand's share of searches for all eight API gateways we track, month by month, from English-language searches worldwide.
Share of searches by month for Apigee, Zuplo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apigee | Tyk | AWS API Gateway | Apache APISIX | Azure API Management | Kong | KrakenD | Zuplo |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 16.7% | 16.7% | 9.7% | 9.1% | 10.8% | 5% | 1.5% |
| Nov 2025 | 28.8% | 15.7% | 19.2% | 11.1% | 10.5% | 8.3% | 4.7% | 1.7% |
| Dec 2025 | 31.2% | 17% | 17.1% | 12.1% | 7.6% | 9% | 4.1% | 1.8% |
| Jan 2026 | 29.2% | 19.5% | 16% | 11.3% | 8.7% | 8.4% | 4.7% | 2% |
| Feb 2026 | 30.1% | 16.5% | 20.2% | 10% | 9% | 8.1% | 4% | 2.1% |
| Mar 2026 | 28.2% | 18.8% | 15.4% | 11.4% | 10.3% | 9.4% | 4.6% | 2% |
| Apr 2026 | 30.2% | 16.5% | 16.5% | 11.7% | 11% | 8.1% | 4% | 1.8% |
| May 2026 | 30.2% | 20.2% | 16.5% | 11.7% | 9% | 6.7% | 4% | 1.8% |
| Jun 2026 | 31.8% | 17.3% | 14.2% | 12.9% | 9.5% | 8.2% | 4.2% | 1.9% |
| Jul 2026 | 33.7% | 15% | 15.1% | 13.7% | 8.2% | 8.7% | 3.6% | 2% |
| Aug 2026 | 30.5% | 20.4% | 13.6% | 12.4% | 9.1% | 7.8% | 4% | 2.2% |
| Sep 2026 | 30.7% | 20.4% | 13.7% | 12.4% | 9.1% | 7.9% | 4% | 1.8% |
How has the Apigee and Zuplo comparison changed over the last 12 months?
3 findings
- Apigee was ahead of Zuplo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apigee’s share of searches among API gateways worldwide moved from 30.5% to 30.7%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
- Across the 12 months ending September 2026, Zuplo’s share of searches among API gateways worldwide moved from 1.5% to 1.8%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for API gateways worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Apigee’s and Zuplo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among API gateways

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