Brandwave

How popular isAmazonBasics in search?

In August 2026, there were an estimated 2.4K branded searches for AmazonBasics worldwide which is down 17.2% over the last 11 months. AmazonBasics holds 2.5% estimated Share of Search among notice board brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nobo95%
  2. AmazonBasics2.5%
  3. VIZ-PRO1%
  4. Bi-Office0.92%
  5. Quartet0.5%
  6. Rocket—
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Which notice board brands compete with AmazonBasics?

AmazonBasics against notice board brands worldwide, by month

Share of Search by month for Nobo, AmazonBasics. The figures are in the table below the chart.

View monthly share of search table
MonthNoboAmazonBasicsVIZ-PROBi-OfficeQuartetRocket
Oct 202591.5%4.4%2%1.5%0.59%—
Nov 202592.5%3.6%1.6%1.6%0.6%—
Dec 202592.1%4.5%1.6%1.2%0.6%—
Jan 202689.9%5.3%1.9%1.9%0.88%—
Feb 202691.5%4.4%1.5%2%0.59%—
Mar 202691.4%4.4%1.5%2%0.73%—
Apr 202691.8%4.4%1.5%1.5%0.73%—
May 202692.9%3.6%1.6%1.3%0.6%—
Jun 202693.8%3%1.3%1.3%0.61%—
Jul 202694%3%1.3%1.1%0.61%—
Aug 202695%2.5%1%0.92%0.5%—
Sep 2026——————
  1. 1.Nobo

    95%

    Held 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +1 points.

  2. Held 2nd. 2.4K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.VIZ-PRO

    1%

    Held 3rd. 1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Bi-Office

    0.92%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Quartet

    0.5%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. —.Rocket

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between AmazonBasics and its closest rivals

How has branded search demand for AmazonBasics changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for AmazonBasics worldwide fell from 2.9K to 2.4K.
  • Across the 11 months ending August 2026, AmazonBasics’ estimated Share of Search among notice board brands worldwide decreased from 4.4% to 2.5%.
  • Across the 11 months ending August 2026, AmazonBasics’ estimated Share of Search among notice board brands worldwide peaked at 5.3% in January 2026 and was lowest at 2.5% in August 2026.

How did search popularity change for notice board brands worldwide in August 2026?

  1. In August 2026, Nobo gained estimated Share of Search among notice board brands worldwide, from 94% to 95%.

  2. In August 2026, AmazonBasics lost estimated Share of Search among notice board brands worldwide, from 3% to 2.5%.

  3. Estimated monthly branded searches for Quartet worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.

  4. Estimated monthly branded searches for VIZ-PRO worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.

  5. Estimated monthly branded searches for Bi-Office worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

Where does AmazonBasics compete?

AmazonBasics is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
USB hub brands6th of 60.11%Show ranking
Luggage scale brands3rd of 60.18%Show ranking
Laminator brands6th of 60.2%Show ranking
Packing cube brands5th of 60.64%Show ranking
Notice board brands2nd of 62.5%Shown above
Whiteboard brands2nd of 62.5%Show ranking
Monitor stand brands5th of 63.5%Show ranking

How is AmazonBasics measured?

Brandwave collects information about searches that people make online using AmazonBasics’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • amazonbasics

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How the Brand Demand Index is measured

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Is AmazonBasics your brand?

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