Brandwave

How popular isAfterpay in search?

In September 2026, there were an estimated 1M branded searches for Afterpay worldwide which is down 18% over the last 12 months. Afterpay holds 10.3% estimated Share of Search among smash repairs worldwide and is ranked 4th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. AA34.5%
  2. Atlas28.2%
  3. Aston Martin15.4%
  4. Afterpay10.3%
  5. Active+6.9%
  6. Arcadia4.6%
  7. Apollo0.05%
  8. Alto<0.01%
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Which smash repairs compete with Afterpay?

Afterpay against smash repairs worldwide, by month

Share of Search by month for AA, Atlas, Aston Martin, Afterpay, Active+, Arcadia. The figures are in the table below the chart.

View monthly share of search table
MonthAAAtlasAston MartinAfterpayActive+ArcadiaApolloAlto
Oct 202527.3%33.3%18.2%12.1%4.5%4.5%0.08%<0.01%
Nov 202530.1%30.1%16.5%13.4%4.9%4.9%0.07%<0.01%
Dec 202532.1%21.5%21.5%14.3%5.3%5.3%0.06%<0.01%
Jan 202635.9%24%19.6%10.7%4.8%4.8%0.07%<0.01%
Feb 202632.1%26.2%21.4%9.6%5.3%5.3%0.08%<0.01%
Mar 202632.4%26.5%21.7%9.7%5.3%4.4%0.05%<0.01%
Apr 202634.7%28.4%19%8.5%4.7%4.7%0.06%<0.01%
May 202633.4%27.3%18.3%10%5.5%5.5%0.05%<0.01%
Jun 202637.6%25.1%16.8%9.2%6.2%5%0.05%<0.01%
Jul 202638.6%21.1%17.3%11.5%6.3%5.2%0.05%<0.01%
Aug 202633%27%18%9.9%6.6%5.4%0.04%<0.01%
Sep 202634.5%28.2%15.4%10.3%6.9%4.6%0.05%<0.01%

  1. 1.AA

    34.5%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share +1.5 points.

  2. 2.Atlas

    28.2%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.Aston Martin

    15.4%

    Held 3rd. 1.5M estimated branded searches, -18% vs prior month. Share -2.6 points.

  4. 4.Afterpay

    10.3%

    Held 4th. 1M estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Active+

    6.9%

    Held 5th. 673K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Arcadia

    4.6%

    Held 6th. 450K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  7. 7.Apollo

    0.05%

    Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Alto

    <0.01%

    Held 8th. 90 estimated branded searches, +80% vs prior month. Share 0 points.

Compare search popularity between Afterpay and its closest rivals

Every comparison with Afterpay

How has branded search demand for Afterpay changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Afterpay worldwide fell from 1.2M to 1M.
  • Across the 12 months ending September 2026, Afterpay’s estimated Share of Search among smash repairs worldwide decreased from 12.1% to 10.3%.
  • Across the 12 months ending September 2026, Afterpay’s estimated Share of Search among smash repairs worldwide peaked at 14.3% in December 2025 and was lowest at 8.5% in April 2026.

How did search popularity change for smash repairs worldwide in September 2026?

  1. In September 2026, AA gained estimated Share of Search among smash repairs worldwide, from 33% to 34.5%.

  2. In September 2026, Atlas gained estimated Share of Search among smash repairs worldwide, from 27% to 28.2%.

  3. In September 2026, Aston Martin lost estimated Share of Search among smash repairs worldwide, from 18% to 15.4%.

  4. In September 2026, Arcadia lost estimated Share of Search among smash repairs worldwide, from 5.4% to 4.6%.

  5. Active+’s estimated Share of Search among smash repairs worldwide has gained ground for 3 months in a row, from 6.2% to 6.9% in September 2026.

  6. Estimated monthly branded searches for Apollo worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026.

Where does Afterpay compete?

Afterpay is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Skip Bins brands3rd of 88.1%Show ranking
Smash Repairs4th of 810.3%Shown above
Lawn Bowls brands2nd of 510.9%Show ranking
Buy now pay later services3rd of 517.8%Show ranking
Buy now pay later3rd of 518.3%Show ranking
Hair Extensions brands1st of 394.3%Show ranking

How is Afterpay measured?

Brandwave collects information about searches that people make online using Afterpay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • afterpay

How the Brand Demand Index is measured

Who owns Afterpay?

Afterpay is owned by Block. Brandwave also tracks Square, owned by the same company, worldwide.

Do you work for Afterpay? To request corrections or removal please contact us via our support page and we will be happy to assist.

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