Brandwave

AA vs Afterpay:Which is searched more?

In September 2026, AA had more branded searches than Afterpay among smash repairs worldwide. AA was estimated to have 3.4M branded searches compared to Afterpay’s 1M, and held a 34.5% Share of Search versus Afterpay’s 10.3%. These are worldwide searches for English-language branded terms.

Share of Search among smash repairs worldwide in September 2026Which is more popular in search, AA or Afterpay?
AA34.5%3.4M searches
vs
Afterpay10.3%1M searches

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Which is more popular in search, AA or Afterpay?

Compare the smash repairs people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

AA and Afterpay among smash repairs worldwide, by month

Share of Search by month for AA, Afterpay. The figures are in the table below the chart.

View monthly share of search table
MonthAAAtlasAston MartinAfterpayActive+ArcadiaApolloAlto
Oct 202527.3%33.3%18.2%12.1%4.5%4.5%0.08%<0.01%
Nov 202530.1%30.1%16.5%13.4%4.9%4.9%0.07%<0.01%
Dec 202532.1%21.5%21.5%14.3%5.3%5.3%0.06%<0.01%
Jan 202635.9%24%19.6%10.7%4.8%4.8%0.07%<0.01%
Feb 202632.1%26.2%21.4%9.6%5.3%5.3%0.08%<0.01%
Mar 202632.4%26.5%21.7%9.7%5.3%4.4%0.05%<0.01%
Apr 202634.7%28.4%19%8.5%4.7%4.7%0.06%<0.01%
May 202633.4%27.3%18.3%10%5.5%5.5%0.05%<0.01%
Jun 202637.6%25.1%16.8%9.2%6.2%5%0.05%<0.01%
Jul 202638.6%21.1%17.3%11.5%6.3%5.2%0.05%<0.01%
Aug 202633%27%18%9.9%6.6%5.4%0.04%<0.01%
Sep 202634.5%28.2%15.4%10.3%6.9%4.6%0.05%<0.01%

How has the AA and Afterpay comparison changed over the last 12 months?

  • AA was ahead of Afterpay in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, AA’s estimated Share of Search among smash repairs worldwide moved from 27.3% to 34.5%, and its estimated monthly branded searches moved from 2.7M to 3.4M.
  • Across the 12 months ending September 2026, Afterpay’s estimated Share of Search among smash repairs worldwide moved from 12.1% to 10.3%, and its estimated monthly branded searches moved from 1.2M to 1M.

How did search popularity change for smash repairs worldwide in September 2026?

  1. In September 2026, AA gained estimated Share of Search among smash repairs worldwide, from 33% to 34.5%.

  2. Estimated monthly branded searches for Afterpay worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

Other head-to-heads among smash repairs

How each brand is measured

Brandwave collects information about searches that people make online using AA’s and Afterpay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AA

1 branded search term

  • aa

Afterpay

1 branded search term

  • afterpay

How the Brand Demand Index is measured

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