Affirm vs Afterpay:Which is searched more?
In August 2026, Affirm had more branded searches than Afterpay among buy now pay later services worldwide. Affirm was estimated to have 1.5M branded searches compared to Afterpay’s 1M, and held a 26.5% Share of Search versus Afterpay’s 17.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Affirm or Afterpay?
Compare the buy now pay later services businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Affirm, Afterpay. The figures are in the table below the chart.
View monthly share of search table
| Month | Affirm | Afterpay |
|---|---|---|
| Oct 2025 | 23.1% | 18.8% |
| Nov 2025 | 22.8% | 18.6% |
| Dec 2025 | 20.5% | 16.7% |
| Jan 2026 | 23.8% | 15.9% |
| Feb 2026 | 27.6% | 15.2% |
| Mar 2026 | 26.8% | 17.8% |
| Apr 2026 | 27.4% | 15% |
| May 2026 | 26.5% | 17.7% |
| Jun 2026 | 27.4% | 15% |
| Jul 2026 | 26.5% | 17.7% |
| Aug 2026 | 26.5% | 17.7% |
| Sep 2026 | — | — |
How has the Affirm and Afterpay comparison changed over the last 12 months?
3 findings
- Affirm was ahead of Afterpay in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Affirm’s estimated Share of Search among buy now pay later services worldwide moved from 23.1% to 26.5%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 11 months ending August 2026, Afterpay’s estimated Share of Search among buy now pay later services worldwide moved from 18.8% to 17.7%, and its estimated monthly branded searches moved from 1.2M to 1M.
How did search popularity change for buy now pay later services worldwide in August 2026?
1 change
Estimated monthly branded searches for Afterpay worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Affirm’s and Afterpay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.