Cover-More vs Tick Travel Insurance:Which is more popular?
In September 2026, Cover-More had more branded searches than Tick Travel Insurance among travel insurance providers in Australia. Cover-More had about 33,100 branded searches, while Tick Travel Insurance had 23,500. Cover-More made up 29.1% of all travel insurance provider searches we track, and Tick Travel Insurance accounted for 20.6%. When we asked ChatGPT and Google AI Overviews about travel insurance providers, Cover-More and Tick Travel Insurance each appeared in one of the five answers.
Who do people search for more?
Cover-More, about 41% more searches than Tick Travel Insurance
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
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Top travel insurance providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cover-More and Tick Travel Insurance were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
1Cover5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Southern Cross Travel Insurance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fast Cover2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Cover-More1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tick Travel Insurance1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
World Nomads1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Budget Direct0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about travel insurance providers
5 answers
Asked ChatGPT
“Which travel insurance should I buy in Australia?”
Asked ChatGPT
“What are the best travel insurance providers in Australia?”
Asked ChatGPT
“What's the best travel insurance in Australia for an overseas trip?”
Searched Google, AI Overview
“travel insurance”
Searched Google, AI Overview
“best travel insurance australia”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Cover-More or Tick Travel Insurance more popular in search?
This chart shows how often people search Google for Cover-More and Tick Travel Insurance by name. Each line represents a brand's share of searches for all seven travel insurance providers we track, month by month, from searches in Australia.
Share of searches by month for Cover-More, Tick Travel Insurance. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cover-More | Tick Travel Insurance | Southern Cross Travel Insurance | Fast Cover | 1Cover | Budget Direct | World Nomads |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.4% | 28.1% | 14.4% | 14.3% | 6.4% | 7.9% | 2.3% |
| Nov 2025 | 31.3% | 23.3% | 14% | 13.9% | 7.6% | 7.6% | 2.3% |
| Dec 2025 | 27.9% | 25.4% | 15.2% | 12.3% | 8.3% | 8.3% | 2.5% |
| Jan 2026 | 28.9% | 25.1% | 15.9% | 13.4% | 7.1% | 7.1% | 2.6% |
| Feb 2026 | 28.9% | 25.2% | 15.8% | 13.4% | 7.1% | 7.1% | 2.5% |
| Mar 2026 | 25.6% | 26.1% | 17.2% | 14.5% | 7.7% | 6.3% | 2.8% |
| Apr 2026 | 26.5% | 23% | 17.7% | 15% | 7.9% | 6.5% | 3.5% |
| May 2026 | 28.6% | 20.3% | 19.2% | 16.1% | 7% | 5.7% | 3.1% |
| Jun 2026 | 28% | 19.8% | 18.8% | 17.1% | 8.4% | 5.6% | 2.4% |
| Jul 2026 | 27.8% | 18.9% | 22.8% | 15.7% | 6.8% | 5.5% | 2.4% |
| Aug 2026 | 28.1% | 19.1% | 23% | 14% | 6.9% | 6.9% | 2% |
| Sep 2026 | 29.1% | 20.6% | 19.5% | 14.5% | 7.1% | 7.1% | 2.1% |
How has the Cover-More and Tick Travel Insurance comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Cover-More took it in November 2025, Tick Travel Insurance took it in March 2026, Cover-More took it in April 2026.
- Across the 12 months ending September 2026, Cover-More’s share of searches among travel insurance providers in Australia moved from 26.4% to 29.1%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
- Across the 12 months ending September 2026, Tick Travel Insurance’s share of searches among travel insurance providers in Australia moved from 28.1% to 20.6%, and its estimated monthly branded searches moved from 28.8K to 23.5K.
How did search popularity change for Australia travel insurance providers in September 2026?
2 changes
In September 2026, Tick Travel Insurance overtook Southern Cross Travel Insurance to rank 2nd among travel insurance providers in Australia, with 20.6% of the searches.
In September 2026, Cover-More gained share of searches among travel insurance providers in Australia, from 28.1% to 29.1%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Cover-More’s and Tick Travel Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cover-More
2 branded search terms
- cover more
- covermore
Tick Travel Insurance
2 branded search terms
- tick insurance
- tick travel insurance
Other head-to-heads among travel insurance providers
- Cover-More vs Southern Cross Travel Insurance: compare popularity
- Cover-More vs Fast Cover: compare popularity
- Cover-More vs 1Cover: compare popularity
- Tick Travel Insurance vs Southern Cross Travel Insurance: compare popularity
- Tick Travel Insurance vs Fast Cover: compare popularity
- Tick Travel Insurance vs 1Cover: compare popularity
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