Jora vs LinkedIn:Which is more popular?
In September 2026, LinkedIn had more branded searches than Jora among job boards in Australia. LinkedIn had about 1 million branded searches, while Jora had 74,000. LinkedIn made up 55.8% of all job board searches we track, and Jora accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about job boards, LinkedIn appeared in all five answers and Jora in four. LinkedIn was mentioned before Jora in four out of five answers.
Who do people search for more?
LinkedIn, about 14 searches for every 1 for Jora
Who does AI mention more?
LinkedIn, mentioned in every answer we collected
Who does AI recommend more?
LinkedIn, named ahead of Jora in 4 of 5 answers
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Top job boards in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LinkedIn appeared in all five answers. Jora was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. LinkedIn was listed before Jora in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
SEEK1st- LinkedIn2nd
Indeed3rd
Jora4th
GradConnection5th
EthicalJobs6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LinkedIn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- SEEK5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Indeed4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jora4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- EthicalJobs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GradConnection4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about job boards
5 answers
Asked ChatGPT
“Which job board should I use in Australia?”
Asked ChatGPT
“What are the best job boards in Australia?”
Asked ChatGPT
“What's the best job board in Australia for a new job?”
Searched Google, AI Overview
“job boards australia”
Searched Google, AI Overview
“jobs for graduates australia”
Brands are shown in the order each answer named them. The survey took place in Australia on October 19, 2026.
Is Jora or LinkedIn more popular in search?
This chart shows how often people search Google for Jora and LinkedIn by name. Each line represents a brand's share of searches for all six job boards we track, month by month, from searches in Australia.
Share of searches by month for LinkedIn, Jora. The figures are in the table below the chart.
View monthly share of searches table
| Month | Indeed | SEEK | Jora | EthicalJobs | GradConnection | |
|---|---|---|---|---|---|---|
| Oct 2025 | 60.7% | 22.4% | 8.2% | 5.5% | 2.6% | 0.6% |
| Nov 2025 | 62.3% | 23% | 6.9% | 4.6% | 2.6% | 0.51% |
| Dec 2025 | 58.1% | 26% | 7.8% | 5.2% | 2.4% | 0.47% |
| Jan 2026 | 54.6% | 30% | 6% | 6% | 2.8% | 0.54% |
| Feb 2026 | 59.2% | 26.7% | 5.4% | 5.3% | 2.5% | 0.88% |
| Mar 2026 | 58.4% | 26.3% | 6.5% | 5.3% | 2.5% | 1.1% |
| Apr 2026 | 55% | 30.3% | 5% | 6.1% | 2.8% | 0.81% |
| May 2026 | 59.5% | 26.8% | 5.4% | 5.4% | 2.5% | 0.4% |
| Jun 2026 | 53.1% | 29.2% | 8.8% | 5.8% | 2.8% | 0.35% |
| Jul 2026 | 58.5% | 26.4% | 7.9% | 4.3% | 2.5% | 0.32% |
| Aug 2026 | 58.5% | 26.4% | 8% | 4.3% | 2.5% | 0.32% |
| Sep 2026 | 55.8% | 30.7% | 6.2% | 4.1% | 2.9% | 0.25% |
How has the Jora and LinkedIn comparison changed over the last 12 months?
3 findings
- LinkedIn was ahead of Jora in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jora’s share of searches among job boards in Australia moved from 5.5% to 4.1%, and its estimated monthly branded searches moved from 110K to 74K.
- Across the 12 months ending September 2026, LinkedIn’s share of searches among job boards in Australia moved from 60.7% to 55.8%, and its estimated monthly branded searches moved from 1.2M to 1M.
How did search popularity change for Australia job boards in September 2026?
2 changes
In September 2026, LinkedIn lost share of searches among job boards in Australia, from 58.5% to 55.8%.
Jora’s share of searches among job boards in Australia has lost ground for 3 months in a row, from 5.8% to 4.1% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Jora’s and LinkedIn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among job boards
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