Brandwave

EthicalJobs vs Indeed:Which is more popular?

In September 2026, Indeed had more branded searches than EthicalJobs among job boards in Australia. Indeed had about 550,000 branded searches, while EthicalJobs had 51,900. Indeed made up 30.7% of all job board searches we track, and EthicalJobs accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about job boards, EthicalJobs and Indeed each appeared in four of the five answers. Indeed was mentioned before EthicalJobs in every answer that named either.

Among job boards in Australia in September 2026

Who do people search for more?

Indeed, about 11 searches for every 1 for EthicalJobs

Indeed 550K searchesEthicalJobs 51.9K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

EthicalJobs in 4 of 5Indeed in 4 of 5

Who does AI recommend more?

Indeed, named ahead of EthicalJobs in 4 of 4 answers

Indeed first in 4EthicalJobs never first

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Top job boards in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, EthicalJobs and Indeed were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Indeed was listed before EthicalJobs in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SEEK1st
  2. LinkedIn2nd
  3. Indeed3rd
  4. Jora4th
  5. GradConnection5th
  6. EthicalJobs6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LinkedIn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SEEK5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Indeed4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jora4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EthicalJobs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GradConnection4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about job boards

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 19, 2026.

Is EthicalJobs or Indeed more popular in search?

This chart shows how often people search Google for EthicalJobs and Indeed by name. Each line represents a brand's share of searches for all six job boards we track, month by month, from searches in Australia.

EthicalJobs and Indeed among job boards in Australia, by month

Share of searches by month for Indeed, EthicalJobs. The figures are in the table below the chart.

View monthly share of searches table
MonthLinkedInIndeedSEEKJoraEthicalJobsGradConnection
Oct 202560.7%22.4%8.2%5.5%2.6%0.6%
Nov 202562.3%23%6.9%4.6%2.6%0.51%
Dec 202558.1%26%7.8%5.2%2.4%0.47%
Jan 202654.6%30%6%6%2.8%0.54%
Feb 202659.2%26.7%5.4%5.3%2.5%0.88%
Mar 202658.4%26.3%6.5%5.3%2.5%1.1%
Apr 202655%30.3%5%6.1%2.8%0.81%
May 202659.5%26.8%5.4%5.4%2.5%0.4%
Jun 202653.1%29.2%8.8%5.8%2.8%0.35%
Jul 202658.5%26.4%7.9%4.3%2.5%0.32%
Aug 202658.5%26.4%8%4.3%2.5%0.32%
Sep 202655.8%30.7%6.2%4.1%2.9%0.25%

How has the EthicalJobs and Indeed comparison changed over the last 12 months?

3 findings
  • Indeed was ahead of EthicalJobs in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, EthicalJobs’ share of searches among job boards in Australia moved from 2.6% to 2.9%, and its estimated monthly branded searches held steady at 51.9K.
  • Across the 12 months ending September 2026, Indeed’s share of searches among job boards in Australia moved from 22.4% to 30.7%, and its estimated monthly branded searches moved from 450K to 550K.

How did search popularity change for Australia job boards in September 2026?

1 change

  1. In September 2026, Indeed gained share of searches among job boards in Australia, from 26.4% to 30.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using EthicalJobs’ and Indeed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EthicalJobs

2 branded search terms

  • ethical jobs
  • ethicaljobs

Indeed

1 branded search term

  • indeed

How the Brand Demand Index is measured

Other head-to-heads among job boards

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