Brandwave

EthicalJobs vs LinkedIn:Which is more popular?

In September 2026, LinkedIn had more branded searches than EthicalJobs among job boards in Australia. LinkedIn had about 1 million branded searches, while EthicalJobs had 51,900. LinkedIn made up 55.8% of all job board searches we track, and EthicalJobs accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about job boards, LinkedIn appeared in all five answers and EthicalJobs in four. LinkedIn was mentioned before EthicalJobs in every answer.

Among job boards in Australia in September 2026

Who do people search for more?

LinkedIn, about 19 searches for every 1 for EthicalJobs

LinkedIn 1M searchesEthicalJobs 51.9K searches

Who does AI mention more?

LinkedIn, mentioned in every answer we collected

LinkedIn in 5 of 5EthicalJobs in 4 of 5

Who does AI recommend more?

LinkedIn, named ahead of EthicalJobs in every answer

LinkedIn first in 5EthicalJobs never first

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Top job boards in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LinkedIn appeared in all five answers. EthicalJobs was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. LinkedIn was listed before EthicalJobs in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SEEK1st
  2. LinkedIn2nd
  3. Indeed3rd
  4. Jora4th
  5. GradConnection5th
  6. EthicalJobs6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LinkedIn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SEEK5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Indeed4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jora4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EthicalJobs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GradConnection4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about job boards

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 19, 2026.

Is EthicalJobs or LinkedIn more popular in search?

This chart shows how often people search Google for EthicalJobs and LinkedIn by name. Each line represents a brand's share of searches for all six job boards we track, month by month, from searches in Australia.

EthicalJobs and LinkedIn among job boards in Australia, by month

Share of searches by month for LinkedIn, EthicalJobs. The figures are in the table below the chart.

View monthly share of searches table
MonthLinkedInIndeedSEEKJoraEthicalJobsGradConnection
Oct 202560.7%22.4%8.2%5.5%2.6%0.6%
Nov 202562.3%23%6.9%4.6%2.6%0.51%
Dec 202558.1%26%7.8%5.2%2.4%0.47%
Jan 202654.6%30%6%6%2.8%0.54%
Feb 202659.2%26.7%5.4%5.3%2.5%0.88%
Mar 202658.4%26.3%6.5%5.3%2.5%1.1%
Apr 202655%30.3%5%6.1%2.8%0.81%
May 202659.5%26.8%5.4%5.4%2.5%0.4%
Jun 202653.1%29.2%8.8%5.8%2.8%0.35%
Jul 202658.5%26.4%7.9%4.3%2.5%0.32%
Aug 202658.5%26.4%8%4.3%2.5%0.32%
Sep 202655.8%30.7%6.2%4.1%2.9%0.25%

How has the EthicalJobs and LinkedIn comparison changed over the last 12 months?

3 findings
  • LinkedIn was ahead of EthicalJobs in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, EthicalJobs’ share of searches among job boards in Australia moved from 2.6% to 2.9%, and its estimated monthly branded searches held steady at 51.9K.
  • Across the 12 months ending September 2026, LinkedIn’s share of searches among job boards in Australia moved from 60.7% to 55.8%, and its estimated monthly branded searches moved from 1.2M to 1M.

How did search popularity change for Australia job boards in September 2026?

1 change

  1. In September 2026, LinkedIn lost share of searches among job boards in Australia, from 58.5% to 55.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using EthicalJobs’ and LinkedIn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EthicalJobs

2 branded search terms

  • ethical jobs
  • ethicaljobs

LinkedIn

1 branded search term

  • linkedin

How the Brand Demand Index is measured

Other head-to-heads among job boards

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