Brandwave

How popular isGradConnection?

In September 2026, people searched for GradConnection by name about 4,400 times in Australia, a 63.6% decrease from the previous year. These searches made up 0.25% of all Australia job board searches, placing GradConnection sixth out of six boards. When we asked both ChatGPT and Google AI Overviews about job boards, GradConnection appeared in four of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

GradConnection is the sixth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. LinkedInShare of searches 55.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. IndeedShare of searches 30.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. SEEKShare of searches 6.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. JoraShare of searches 4.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. GradConnectionShare of searches 0.25%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th

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Top job boards in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GradConnection was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. GradConnection is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SEEK1st
  2. LinkedIn2nd
  3. Indeed3rd
  4. Jora4th
  5. GradConnection5th
  6. EthicalJobs6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LinkedIn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SEEK5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Indeed4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jora4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EthicalJobs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GradConnection4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about job boards

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 19, 2026.

Which job boards compete with GradConnection?

GradConnection against job boards in Australia, by month

Share of searches by month for LinkedIn, Indeed, SEEK, Jora, EthicalJobs, GradConnection. The figures are in the table below the chart.

View monthly share of searches table
MonthLinkedInIndeedSEEKJoraEthicalJobsGradConnection
Oct 202560.7%22.4%8.2%5.5%2.6%0.6%
Nov 202562.3%23%6.9%4.6%2.6%0.51%
Dec 202558.1%26%7.8%5.2%2.4%0.47%
Jan 202654.6%30%6%6%2.8%0.54%
Feb 202659.2%26.7%5.4%5.3%2.5%0.88%
Mar 202658.4%26.3%6.5%5.3%2.5%1.1%
Apr 202655%30.3%5%6.1%2.8%0.81%
May 202659.5%26.8%5.4%5.4%2.5%0.4%
Jun 202653.1%29.2%8.8%5.8%2.8%0.35%
Jul 202658.5%26.4%7.9%4.3%2.5%0.32%
Aug 202658.5%26.4%8%4.3%2.5%0.32%
Sep 202655.8%30.7%6.2%4.1%2.9%0.25%

  1. 1.LinkedIn

    55.8%

    Held 1st. 1M estimated branded searches, -18% vs prior month. Share -2.7 points.

  2. 2.Indeed

    30.7%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +4.3 points.

  3. 3.SEEK

    6.2%

    Held 3rd. 111K estimated branded searches, -33% vs prior month. Share -1.7 points.

  4. 4.Jora

    4.1%

    Held 4th. 74K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  5. 5.EthicalJobs

    2.9%

    Held 5th. 51.9K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.GradConnection

    0.25%

    Held 6th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.1 points.

Compare popularity between GradConnection and its closest rivals

Every comparison with GradConnection

5 comparisons

How has branded search demand for GradConnection changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for GradConnection in Australia fell from 12.1K to 4.4K.
  • Across the 12 months ending September 2026, GradConnection’s share of searches among job boards in Australia held steady, from 0.6% to 0.25%.

How did search popularity change for Australia job boards in September 2026?

5 changes

  1. In September 2026, Indeed gained share of searches among job boards in Australia, from 26.4% to 30.7%.

  2. In September 2026, LinkedIn lost share of searches among job boards in Australia, from 58.5% to 55.8%.

  3. In September 2026, SEEK lost share of searches among job boards in Australia, from 8% to 6.2%.

  4. Jora’s share of searches among job boards in Australia has lost ground for 3 months in a row, from 5.8% to 4.1% in September 2026.

  5. Estimated monthly branded searches for GradConnection in Australia fell 63.6% over 12 measured months, from 12.1K to 4.4K in September 2026.

How are GradConnection’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GradConnection’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • grad connection
  • gradconnection

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How the Brand Demand Index is measured

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