Brandwave

Hisense vs Mitsubishi Electric:Which is more popular?

In September 2026, Hisense had more branded searches than Mitsubishi Electric among fridge brands in Australia. Hisense had about 14,800 branded searches, while Mitsubishi Electric had 6,600. Hisense made up 14.3% of all fridge brand searches we track, and Mitsubishi Electric accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about fridge brands, Mitsubishi Electric appeared in four of the five answers and Hisense in one. Mitsubishi Electric was mentioned before Hisense in four out of five answers.

Among fridge brands in Australia in September 2026

Who do people search for more?

Hisense, about 2 searches for every 1 for Mitsubishi Electric

Hisense 14.8K searchesMitsubishi Electric 6.6K searches

Who does AI mention more?

Mitsubishi Electric, mentioned in 4 of 5 answers, Hisense in 1

Mitsubishi Electric in 4 of 5Hisense in 1 of 5

Who does AI recommend more?

Mitsubishi Electric, named ahead of Hisense in 4 of 5 answers

Mitsubishi Electric first in 4Hisense first in 1

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Top fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mitsubishi Electric was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hisense was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Mitsubishi Electric was listed before Hisense in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mitsubishi Electric1st
  2. LG2nd
  3. Haier3rd
  4. Westinghouse4th
  5. Fisher & Paykel5th
  6. Samsung6th
  7. Hisense7th
  8. CHiQ–
  9. Smeg–
  10. Electrolux–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westinghouse4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitsubishi Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fisher & Paykel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haier3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CHiQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about fridge brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Hisense or Mitsubishi Electric more popular in search?

This chart shows how often people search Google for Hisense and Mitsubishi Electric by name. Each line represents a brand's share of searches for all 14 fridge brands we track, month by month, from searches in Australia.

Hisense and Mitsubishi Electric among fridge brands in Australia, by month

Share of searches by month for Hisense, Mitsubishi Electric. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelHisenseLGSamsungWestinghouseHaierCHiQMitsubishi ElectricSmegElectroluxLiebherrBoschMieleBeko
Oct 202514.4%11.8%11.8%14.4%11.8%6.4%6.4%6.4%6.4%3.5%2.3%1.9%1.5%0.8%
Nov 202514.2%11.6%14.2%14.2%11.6%6.3%6.3%6.3%5.2%3.5%2.3%2.3%1.2%0.64%
Dec 202511%13.5%13.5%13.5%13.5%7.4%6%7.4%4.9%3.3%2.2%2.2%1.2%0.74%
Jan 202612.8%12.8%12.8%12.8%12.8%7%7%7%5.7%3.8%2%1.7%1.3%0.7%
Feb 202612.6%12.6%12.6%12.6%12.6%6.9%6.9%6.9%5.6%3.8%2.5%2%1.4%0.75%
Mar 202614.7%12%12%12%12%6.6%6.6%8%5.3%4.4%2.3%1.9%1.5%0.71%
Apr 202613.7%11.2%13.7%11.2%11.2%7.5%6.1%7.5%6.1%5%2.7%2.2%1.5%0.66%
May 202618.7%10.2%12.5%12.5%10.2%6.8%5.6%6.8%5.6%4.6%2.4%2%1.4%0.61%
Jun 202621%11.5%11.5%11.5%11.5%6.3%5.1%7.7%5.1%2.8%2.2%1.9%1.5%0.56%
Jul 202614.4%14.4%11.7%11.7%11.7%6.4%6.4%7.9%6.4%2.8%2.3%1.8%1.3%0.7%
Aug 202614.2%11.6%11.6%11.6%11.6%7.8%6.3%7.8%7.8%3.5%2.3%1.8%1.5%0.69%
Sep 202614.3%14.3%11.7%11.7%11.7%7.8%6.4%6.4%6.4%2.8%2.3%1.8%1.5%0.7%

How has the Hisense and Mitsubishi Electric comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia fridge brands in September 2026?

2 changes

  1. In September 2026, Hisense gained share of searches among fridge brands in Australia, from 11.6% to 14.3%.

  2. In September 2026, Mitsubishi Electric lost share of searches among fridge brands in Australia, from 7.8% to 6.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hisense’s and Mitsubishi Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hisense

1 branded search term

  • hisense fridge

Mitsubishi Electric

1 branded search term

  • mitsubishi electric fridge

How the Brand Demand Index is measured

Other head-to-heads among fridge brands

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