Sneaker retailers in Australia:Which are most popular?

Name: Sneaker retailers in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, JD Sports was the most searched sneaker retailer in Australia, accounting for 35.2% of all searches among the six retailers we track. When we checked with ChatGPT and Google AI Overviews, Foot Locker was mentioned most often, in three of the four answers. Foot Locker was recommended most often, coming first in one out of two responses that gave a list.

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Top sneaker retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Foot Locker was mentioned most often, in three of the four answers. Foot Locker was recommended most often, coming first in one out of two answers that gave a list. JD Sports was second, and Culture Kings and Hype DC tied for third. Platypus, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Foot Locker	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Culture Kings	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
JD Sports	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Hype DC	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
The Athlete's Foot	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Platypus	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Foot Locker3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Culture Kings2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
JD Sports1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hype DC1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
The Athlete's Foot1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Platypus0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sneaker retailers

4 answers

Asked ChatGPT
“Where should I buy sneakers in Australia?”
Asked ChatGPT
“What are the best sneaker stores in Australia?”
1. 1Foot Locker
2. 2Culture Kings
Asked ChatGPT
“Which store in Australia has the best range of running shoes?”
1. 1The Athlete's Foot
Searched Google, AI Overview
“sneakers”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“shoe stores”
1. 1Foot Locker

Not named in any answer:

Platypus

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which sneaker retailers do people search for most?

This chart shows how often people search Google for each sneaker retailer by name. Each line represents a brand's share of searches for all six sneaker retailers we track, month by month, from searches in Australia.

Share of searches among sneaker retailers in Australia, by month

Month	JD Sports	Foot Locker	Culture Kings	Platypus	Hype DC	The Athlete's Foot
Oct 2025	35.5%	29.1%	15.9%	13%	3.9%	2.6%
Nov 2025	32.3%	32.3%	17.7%	11.8%	4.3%	1.6%
Dec 2025	34.5%	28.2%	18.9%	12.6%	3.8%	2.1%
Jan 2026	36.3%	29.7%	13.3%	13.3%	4%	3.3%
Feb 2026	31.9%	31.9%	17.5%	11.6%	4.3%	2.9%
Mar 2026	37.7%	30.8%	13.8%	11.3%	4.1%	2.3%
Apr 2026	41.9%	28.1%	12.6%	10.3%	4.6%	2.5%
May 2026	36.6%	29.9%	13.4%	13.4%	4%	2.7%
Jun 2026	39.9%	26.7%	14.6%	12%	4.4%	2.4%
Jul 2026	42.8%	28.6%	12.8%	10.5%	3.2%	2.1%
Aug 2026	39.3%	26.3%	14.4%	11.8%	5.3%	2.9%
Sep 2026	35.2%	28.8%	15.8%	12.9%	4.7%	2.6%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	JD Sports	35.2%	368K	-18.2%	-4.1 points
2, held 2nd	Foot Locker	28.8%	301K	0%	+2.5 points
3, held 3rd	Culture Kings	15.8%	165K	0%	+1.4 points
4, held 4th	Platypus	12.9%	135K	0%	+1.1 points
5, held 5th	Hype DC	4.7%	49.5K	-18.2%	-0.6 points
6, held 6th	The Athlete's Foot	2.6%	27.1K	-18.1%	-0.3 points

1.JD Sports
35.2%
Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -4.1 points.
2.Foot Locker
28.8%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +2.5 points.
3.Culture Kings
15.8%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +1.4 points.
4.Platypus
12.9%
Held 4th. 135K estimated branded searches, 0% vs prior month. Share +1.1 points.
5.Hype DC
4.7%
Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
6.The Athlete's Foot
2.6%
Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

Which brand is most popular in search among sneaker retailers in Australia?

6 brands

In September 2026, JD Sports was the most searched among sneaker retailers in Australia, with an estimated 368K branded searches, 35.2% of all searches for the six we track. Foot Locker is in 2nd place, 6.4 percentage points behind at 28.8%.

Australia sneaker retailers, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
JD Sports	35.5% → 35.2%	42.8%Jul 2026	31.9%Feb 2026	1st
Foot Locker	29.1% → 28.8%	32.3%Nov 2025	26.3%Aug 2026	2nd
Culture Kings	15.9% → 15.8%	18.9%Dec 2025	12.6%Apr 2026	3rd
Platypus	13% → 12.9%	13.4%May 2026	10.3%Apr 2026	4th
Hype DC	3.9% → 4.7%	5.3%Aug 2026	3.2%Jul 2026	5th
The Athlete's Foot	2.6%	3.3%Jan 2026	1.6%Nov 2025	6th

Each finding as a sentence

Across the 12 months ending September 2026, Hype DC’s share of searches among sneaker retailers in Australia increased from 3.9% to 4.7%.
Across the 12 months ending September 2026, JD Sports’ share of searches among sneaker retailers in Australia peaked at 42.8% in July 2026 and was lowest at 31.9% in February 2026.
Across the 12 months ending September 2026, Foot Locker’s share of searches among sneaker retailers in Australia peaked at 32.3% in November 2025 and was lowest at 26.3% in August 2026.
Across the 12 months ending September 2026, Culture Kings’ share of searches among sneaker retailers in Australia peaked at 18.9% in December 2025 and was lowest at 12.6% in April 2026.
Across the 12 months ending September 2026, Platypus’ share of searches among sneaker retailers in Australia peaked at 13.4% in May 2026 and was lowest at 10.3% in April 2026.
Across the 12 months ending September 2026, Hype DC’s share of searches among sneaker retailers in Australia peaked at 5.3% in August 2026 and was lowest at 3.2% in July 2026.
Across the 12 months ending September 2026, The Athlete's Foot’s share of searches among sneaker retailers in Australia peaked at 3.3% in January 2026 and was lowest at 1.6% in November 2025.
Across the 12 months ending September 2026, JD Sports, Foot Locker, Culture Kings, Platypus and The Athlete's Foot held steady: their share of searches among sneaker retailers in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia sneaker retailers in September 2026?

6 changes

In September 2026, Foot Locker gained share of searches among sneaker retailers in Australia, from 26.3% to 28.8%.
In September 2026, Culture Kings gained share of searches among sneaker retailers in Australia, from 14.4% to 15.8%.
In September 2026, Platypus gained share of searches among sneaker retailers in Australia, from 11.8% to 12.9%.
In September 2026, JD Sports lost share of searches among sneaker retailers in Australia, from 39.3% to 35.2%.
In September 2026, Hype DC lost share of searches among sneaker retailers in Australia, from 5.3% to 4.7%.
Estimated monthly branded searches for The Athlete's Foot in Australia fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are branded searches counted for sneaker retailers?

6 search terms

Each brand's share of searches among sneaker retailers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.