Culture Kings vs Foot Locker:Which is more popular?
In September 2026, Foot Locker had more branded searches than Culture Kings among sneaker retailers in Australia. Foot Locker had about 301,000 branded searches, while Culture Kings had 165,000. Foot Locker made up 28.8% of all sneaker retailer searches we track, and Culture Kings accounted for 15.8%. When we asked ChatGPT and Google AI Overviews about sneaker retailers, Foot Locker appeared in three of the four answers and Culture Kings in two. Foot Locker was mentioned before Culture Kings in every answer.
Who do people search for more?
Foot Locker, about 82% more searches than Culture Kings
Who does AI mention more?
Foot Locker, mentioned in 3 of 4 answers, Culture Kings in 2
Who does AI recommend more?
Foot Locker, named ahead of Culture Kings in every answer
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Top sneaker retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Foot Locker was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Culture Kings was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Foot Locker was listed before Culture Kings in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Foot Locker3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Culture Kings2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
JD Sports1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hype DC1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
The Athlete's Foot1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Platypus0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sneaker retailers
4 answers
Asked ChatGPT
“Where should I buy sneakers in Australia?”
Asked ChatGPT
“What are the best sneaker stores in Australia?”
Asked ChatGPT
“Which store in Australia has the best range of running shoes?”
Searched Google, AI Overview
“sneakers”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“shoe stores”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Culture Kings or Foot Locker more popular in search?
This chart shows how often people search Google for Culture Kings and Foot Locker by name. Each line represents a brand's share of searches for all six sneaker retailers we track, month by month, from searches in Australia.
Share of searches by month for Foot Locker, Culture Kings. The figures are in the table below the chart.
View monthly share of searches table
| Month | JD Sports | Foot Locker | Culture Kings | Platypus | Hype DC | The Athlete's Foot |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 29.1% | 15.9% | 13% | 3.9% | 2.6% |
| Nov 2025 | 32.3% | 32.3% | 17.7% | 11.8% | 4.3% | 1.6% |
| Dec 2025 | 34.5% | 28.2% | 18.9% | 12.6% | 3.8% | 2.1% |
| Jan 2026 | 36.3% | 29.7% | 13.3% | 13.3% | 4% | 3.3% |
| Feb 2026 | 31.9% | 31.9% | 17.5% | 11.6% | 4.3% | 2.9% |
| Mar 2026 | 37.7% | 30.8% | 13.8% | 11.3% | 4.1% | 2.3% |
| Apr 2026 | 41.9% | 28.1% | 12.6% | 10.3% | 4.6% | 2.5% |
| May 2026 | 36.6% | 29.9% | 13.4% | 13.4% | 4% | 2.7% |
| Jun 2026 | 39.9% | 26.7% | 14.6% | 12% | 4.4% | 2.4% |
| Jul 2026 | 42.8% | 28.6% | 12.8% | 10.5% | 3.2% | 2.1% |
| Aug 2026 | 39.3% | 26.3% | 14.4% | 11.8% | 5.3% | 2.9% |
| Sep 2026 | 35.2% | 28.8% | 15.8% | 12.9% | 4.7% | 2.6% |
How has the Culture Kings and Foot Locker comparison changed over the last 12 months?
3 findings
- Foot Locker was ahead of Culture Kings in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Culture Kings’ share of searches among sneaker retailers in Australia moved from 15.9% to 15.8%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Foot Locker’s share of searches among sneaker retailers in Australia moved from 29.1% to 28.8%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for Australia sneaker retailers in September 2026?
2 changes
In September 2026, Foot Locker gained share of searches among sneaker retailers in Australia, from 26.3% to 28.8%.
In September 2026, Culture Kings gained share of searches among sneaker retailers in Australia, from 14.4% to 15.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Culture Kings’ and Foot Locker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Culture Kings
1 branded search term
- culture kings
Foot Locker
1 branded search term
- foot locker
Other head-to-heads among sneaker retailers
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