Brandwave

How popular isHype DC?

In September 2026, people searched for Hype DC by name about 49,500 times in Australia, about the same as the previous year. These searches made up 4.7% of all Australia sneaker retailer searches, placing Hype DC fifth out of six retailers. When we asked both ChatGPT and Google AI Overviews about sneaker retailers, Hype DC appeared in one of the four answers and was the joint third most recommended of the six.

Search and AI answers in September 2026

Hype DC is the fifth most searched of 6 competitors and the joint third most recommended in AI answers.

  1. JD SportsShare of searches 35.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 2nd
  2. Foot LockerShare of searches 28.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. Culture KingsShare of searches 15.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  4. PlatypusShare of searches 12.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Hype DCShare of searches 4.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd

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Top sneaker retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Hype DC was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Hype DC is the joint third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Foot Locker1st
  2. JD Sports2nd
  3. Culture Kings3rd
  4. Hype DC3rd
  5. Platypus–
  6. The Athlete's Foot–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Foot Locker3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Culture Kings2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • JD Sports1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hype DC1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Athlete's Foot1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Platypus0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sneaker retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which sneaker retailers compete with Hype DC?

Hype DC against sneaker retailers in Australia, by month

Share of searches by month for JD Sports, Foot Locker, Culture Kings, Platypus, Hype DC, The Athlete's Foot. The figures are in the table below the chart.

View monthly share of searches table
MonthJD SportsFoot LockerCulture KingsPlatypusHype DCThe Athlete's Foot
Oct 202535.5%29.1%15.9%13%3.9%2.6%
Nov 202532.3%32.3%17.7%11.8%4.3%1.6%
Dec 202534.5%28.2%18.9%12.6%3.8%2.1%
Jan 202636.3%29.7%13.3%13.3%4%3.3%
Feb 202631.9%31.9%17.5%11.6%4.3%2.9%
Mar 202637.7%30.8%13.8%11.3%4.1%2.3%
Apr 202641.9%28.1%12.6%10.3%4.6%2.5%
May 202636.6%29.9%13.4%13.4%4%2.7%
Jun 202639.9%26.7%14.6%12%4.4%2.4%
Jul 202642.8%28.6%12.8%10.5%3.2%2.1%
Aug 202639.3%26.3%14.4%11.8%5.3%2.9%
Sep 202635.2%28.8%15.8%12.9%4.7%2.6%

  1. 1.JD Sports

    35.2%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -4.1 points.

  2. 2.Foot Locker

    28.8%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +2.5 points.

  3. 3.Culture Kings

    15.8%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.Platypus

    12.9%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share +1.1 points.

  5. 5.Hype DC

    4.7%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  6. 6.The Athlete's Foot

    2.6%

    Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

Compare popularity between Hype DC and its closest rivals

Every comparison with Hype DC

5 comparisons

How has branded search demand for Hype DC changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hype DC in Australia held steady at 49.5K.
  • Across the 12 months ending September 2026, Hype DC’s share of searches among sneaker retailers in Australia increased from 3.9% to 4.7%.
  • Across the 12 months ending September 2026, Hype DC’s share of searches among sneaker retailers in Australia peaked at 5.3% in August 2026 and was lowest at 3.2% in July 2026.

How did search popularity change for Australia sneaker retailers in September 2026?

6 changes

  1. In September 2026, Foot Locker gained share of searches among sneaker retailers in Australia, from 26.3% to 28.8%.

  2. In September 2026, Culture Kings gained share of searches among sneaker retailers in Australia, from 14.4% to 15.8%.

  3. In September 2026, Platypus gained share of searches among sneaker retailers in Australia, from 11.8% to 12.9%.

  4. In September 2026, JD Sports lost share of searches among sneaker retailers in Australia, from 39.3% to 35.2%.

  5. In September 2026, Hype DC lost share of searches among sneaker retailers in Australia, from 5.3% to 4.7%.

  6. Estimated monthly branded searches for The Athlete's Foot in Australia fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are Hype DC’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Hype DC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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