How popular isJD Sports?
In September 2026, people searched for JD Sports by name about 368,000 times in Australia, an 18.2% decrease from the previous year. These searches made up 35.2% of all Australia sneaker retailer searches, placing JD Sports first out of six retailers. When we asked both ChatGPT and Google AI Overviews about sneaker retailers, JD Sports appeared in one of the four answers and was the second most recommended of the six.
JD Sports is the most searched of 6 competitors and the second most recommended in AI answers.
JD SportsShare of searches 35.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 2nd
Foot LockerShare of searches 28.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Culture KingsShare of searches 15.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
PlatypusShare of searches 12.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Hype DCShare of searches 4.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
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Top sneaker retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, JD Sports was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. JD Sports is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Foot Locker3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Culture Kings2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- JD Sports1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hype DC1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
The Athlete's Foot1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Platypus0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sneaker retailers
4 answers
Asked ChatGPT
“Where should I buy sneakers in Australia?”
Asked ChatGPT
“What are the best sneaker stores in Australia?”
Asked ChatGPT
“Which store in Australia has the best range of running shoes?”
Searched Google, AI Overview
“sneakers”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“shoe stores”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which sneaker retailers compete with JD Sports?
Share of searches by month for JD Sports, Foot Locker, Culture Kings, Platypus, Hype DC, The Athlete's Foot. The figures are in the table below the chart.
View monthly share of searches table
| Month | JD Sports | Foot Locker | Culture Kings | Platypus | Hype DC | The Athlete's Foot |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 29.1% | 15.9% | 13% | 3.9% | 2.6% |
| Nov 2025 | 32.3% | 32.3% | 17.7% | 11.8% | 4.3% | 1.6% |
| Dec 2025 | 34.5% | 28.2% | 18.9% | 12.6% | 3.8% | 2.1% |
| Jan 2026 | 36.3% | 29.7% | 13.3% | 13.3% | 4% | 3.3% |
| Feb 2026 | 31.9% | 31.9% | 17.5% | 11.6% | 4.3% | 2.9% |
| Mar 2026 | 37.7% | 30.8% | 13.8% | 11.3% | 4.1% | 2.3% |
| Apr 2026 | 41.9% | 28.1% | 12.6% | 10.3% | 4.6% | 2.5% |
| May 2026 | 36.6% | 29.9% | 13.4% | 13.4% | 4% | 2.7% |
| Jun 2026 | 39.9% | 26.7% | 14.6% | 12% | 4.4% | 2.4% |
| Jul 2026 | 42.8% | 28.6% | 12.8% | 10.5% | 3.2% | 2.1% |
| Aug 2026 | 39.3% | 26.3% | 14.4% | 11.8% | 5.3% | 2.9% |
| Sep 2026 | 35.2% | 28.8% | 15.8% | 12.9% | 4.7% | 2.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.2% | 368K | -18.2% | -4.1 points | |
| 2, held 2nd | 28.8% | 301K | 0% | +2.5 points | |
| 3, held 3rd | 15.8% | 165K | 0% | +1.4 points | |
| 4, held 4th | 12.9% | 135K | 0% | +1.1 points | |
| 5, held 5th | 4.7% | 49.5K | -18.2% | -0.6 points | |
| 6, held 6th | 2.6% | 27.1K | -18.1% | -0.3 points |
35.2%
Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -4.1 points.
28.8%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +2.5 points.
15.8%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +1.4 points.
4.
Platypus12.9%
Held 4th. 135K estimated branded searches, 0% vs prior month. Share +1.1 points.
5.
Hype DC4.7%
Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
2.6%
Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
Compare popularity between JD Sports and its closest rivals
Every comparison with JD Sports
9 comparisons
How has branded search demand for JD Sports changed in Australia over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for JD Sports in Australia fell from 450K to 368K.
- Across the 12 months ending September 2026, JD Sports’ share of searches among sneaker retailers in Australia peaked at 42.8% in July 2026 and was lowest at 31.9% in February 2026.
How did search popularity change for Australia sneaker retailers in September 2026?
6 changes
In September 2026, Foot Locker gained share of searches among sneaker retailers in Australia, from 26.3% to 28.8%.
In September 2026, Culture Kings gained share of searches among sneaker retailers in Australia, from 14.4% to 15.8%.
In September 2026, Platypus gained share of searches among sneaker retailers in Australia, from 11.8% to 12.9%.
In September 2026, JD Sports lost share of searches among sneaker retailers in Australia, from 39.3% to 35.2%.
In September 2026, Hype DC lost share of searches among sneaker retailers in Australia, from 5.3% to 4.7%.
Estimated monthly branded searches for The Athlete's Foot in Australia fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
How are JD Sports’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using JD Sports’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- jd sports
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Where does JD Sports compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Sneaker retailers | 1st of 6 | 35.2% | Shown above |
| Sports retailers | 2nd of 5 | 39.1% | Show ranking |
Is JD Sports your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.