Brandwave

How popular isFoot Locker?

In September 2026, people searched for Foot Locker by name about 301,000 times in Australia, an 18.2% decrease from the previous year. These searches made up 28.8% of all Australia sneaker retailer searches, placing Foot Locker second out of six retailers. When we asked both ChatGPT and Google AI Overviews about sneaker retailers, Foot Locker appeared in three of the four answers and was the most recommended of the six.

Search and AI answers in September 2026

Foot Locker is the second most searched of 6 competitors and the most recommended in AI answers.

  1. JD SportsShare of searches 35.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 2nd
  2. Foot LockerShare of searches 28.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. Culture KingsShare of searches 15.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  4. PlatypusShare of searches 12.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Hype DCShare of searches 4.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd

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Top sneaker retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Foot Locker was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Foot Locker is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Foot Locker1st
  2. JD Sports2nd
  3. Culture Kings3rd
  4. Hype DC3rd
  5. Platypus–
  6. The Athlete's Foot–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Foot Locker3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Culture Kings2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • JD Sports1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hype DC1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Athlete's Foot1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Platypus0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sneaker retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which sneaker retailers compete with Foot Locker?

Foot Locker against sneaker retailers in Australia, by month

Share of searches by month for JD Sports, Foot Locker, Culture Kings, Platypus, Hype DC, The Athlete's Foot. The figures are in the table below the chart.

View monthly share of searches table
MonthJD SportsFoot LockerCulture KingsPlatypusHype DCThe Athlete's Foot
Oct 202535.5%29.1%15.9%13%3.9%2.6%
Nov 202532.3%32.3%17.7%11.8%4.3%1.6%
Dec 202534.5%28.2%18.9%12.6%3.8%2.1%
Jan 202636.3%29.7%13.3%13.3%4%3.3%
Feb 202631.9%31.9%17.5%11.6%4.3%2.9%
Mar 202637.7%30.8%13.8%11.3%4.1%2.3%
Apr 202641.9%28.1%12.6%10.3%4.6%2.5%
May 202636.6%29.9%13.4%13.4%4%2.7%
Jun 202639.9%26.7%14.6%12%4.4%2.4%
Jul 202642.8%28.6%12.8%10.5%3.2%2.1%
Aug 202639.3%26.3%14.4%11.8%5.3%2.9%
Sep 202635.2%28.8%15.8%12.9%4.7%2.6%

  1. 1.JD Sports

    35.2%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -4.1 points.

  2. 2.Foot Locker

    28.8%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +2.5 points.

  3. 3.Culture Kings

    15.8%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.Platypus

    12.9%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share +1.1 points.

  5. 5.Hype DC

    4.7%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  6. 6.The Athlete's Foot

    2.6%

    Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

Compare popularity between Foot Locker and its closest rivals

Every comparison with Foot Locker

5 comparisons

How has branded search demand for Foot Locker changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Foot Locker in Australia fell from 368K to 301K.
  • Across the 12 months ending September 2026, Foot Locker’s share of searches among sneaker retailers in Australia peaked at 32.3% in November 2025 and was lowest at 26.3% in August 2026.

How did search popularity change for Australia sneaker retailers in September 2026?

6 changes

  1. In September 2026, Foot Locker gained share of searches among sneaker retailers in Australia, from 26.3% to 28.8%.

  2. In September 2026, Culture Kings gained share of searches among sneaker retailers in Australia, from 14.4% to 15.8%.

  3. In September 2026, Platypus gained share of searches among sneaker retailers in Australia, from 11.8% to 12.9%.

  4. In September 2026, JD Sports lost share of searches among sneaker retailers in Australia, from 39.3% to 35.2%.

  5. In September 2026, Hype DC lost share of searches among sneaker retailers in Australia, from 5.3% to 4.7%.

  6. Estimated monthly branded searches for The Athlete's Foot in Australia fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are Foot Locker’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Foot Locker’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • foot locker

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How the Brand Demand Index is measured

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