Foot Locker vs Platypus:Which is more popular?
In September 2026, Foot Locker had more branded searches than Platypus among sneaker retailers in Australia. Foot Locker had about 301,000 branded searches, while Platypus had 135,000. Foot Locker made up 28.8% of all sneaker retailer searches we track, and Platypus accounted for 12.9%. When we asked ChatGPT and Google AI Overviews about sneaker retailers, Foot Locker appeared in three of the four answers and Platypus in none.
Who do people search for more?
Foot Locker, about 2 searches for every 1 for Platypus
Who does AI mention more?
Foot Locker, mentioned in 3 of 4 answers, Platypus in 0
Who does AI recommend more?
Foot Locker, the only one of the two named
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Top sneaker retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Foot Locker was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Platypus did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Foot Locker3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Culture Kings2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
JD Sports1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hype DC1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
The Athlete's Foot1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Platypus0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sneaker retailers
4 answers
Asked ChatGPT
“Where should I buy sneakers in Australia?”
Asked ChatGPT
“What are the best sneaker stores in Australia?”
Asked ChatGPT
“Which store in Australia has the best range of running shoes?”
Searched Google, AI Overview
“sneakers”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“shoe stores”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Foot Locker or Platypus more popular in search?
This chart shows how often people search Google for Foot Locker and Platypus by name. Each line represents a brand's share of searches for all six sneaker retailers we track, month by month, from searches in Australia.
Share of searches by month for Foot Locker, Platypus. The figures are in the table below the chart.
View monthly share of searches table
| Month | JD Sports | Foot Locker | Culture Kings | Platypus | Hype DC | The Athlete's Foot |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 29.1% | 15.9% | 13% | 3.9% | 2.6% |
| Nov 2025 | 32.3% | 32.3% | 17.7% | 11.8% | 4.3% | 1.6% |
| Dec 2025 | 34.5% | 28.2% | 18.9% | 12.6% | 3.8% | 2.1% |
| Jan 2026 | 36.3% | 29.7% | 13.3% | 13.3% | 4% | 3.3% |
| Feb 2026 | 31.9% | 31.9% | 17.5% | 11.6% | 4.3% | 2.9% |
| Mar 2026 | 37.7% | 30.8% | 13.8% | 11.3% | 4.1% | 2.3% |
| Apr 2026 | 41.9% | 28.1% | 12.6% | 10.3% | 4.6% | 2.5% |
| May 2026 | 36.6% | 29.9% | 13.4% | 13.4% | 4% | 2.7% |
| Jun 2026 | 39.9% | 26.7% | 14.6% | 12% | 4.4% | 2.4% |
| Jul 2026 | 42.8% | 28.6% | 12.8% | 10.5% | 3.2% | 2.1% |
| Aug 2026 | 39.3% | 26.3% | 14.4% | 11.8% | 5.3% | 2.9% |
| Sep 2026 | 35.2% | 28.8% | 15.8% | 12.9% | 4.7% | 2.6% |
How has the Foot Locker and Platypus comparison changed over the last 12 months?
3 findings
- Foot Locker was ahead of Platypus in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Foot Locker’s share of searches among sneaker retailers in Australia moved from 29.1% to 28.8%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Platypus’ share of searches among sneaker retailers in Australia moved from 13% to 12.9%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for Australia sneaker retailers in September 2026?
2 changes
In September 2026, Foot Locker gained share of searches among sneaker retailers in Australia, from 26.3% to 28.8%.
In September 2026, Platypus gained share of searches among sneaker retailers in Australia, from 11.8% to 12.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Foot Locker’s and Platypus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Foot Locker
1 branded search term
- foot locker
Platypus
1 branded search term
- platypus shoes
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