Paint brands in Australia:Which are most popular?
In September 2026, Dulux was the most searched paint brand in Australia, accounting for 57.5% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Dulux showed up in every answer. Dulux was recommended most often, coming first in all four responses that gave a list.
DuluxShare of searches 57.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Haymes PaintShare of searches 20.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
TaubmansShare of searches 9.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
WattylShare of searches 9.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
British PaintsShare of searches 3.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top paint brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Dulux appeared every time. Dulux was recommended most often, coming first in all four answers that gave a list. Taubmans was second, and Haymes Paint was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Dulux1st
- Taubmans2nd
- Haymes Paint3rd
- Wattyl4th
- British Paints5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dulux5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Haymes Paint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Taubmans4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wattyl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- British Paints1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about paint brands
5 answers
Asked ChatGPT
“What's the best paint brand in Australia?”
Asked ChatGPT
“Which Australian paint brand is best for exterior walls?”
Asked ChatGPT
“What are the most popular paint brands in Australia?”
Searched Google, AI Overview
“paint”
Searched Google, AI Overview
“exterior paint”
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Which paint brands do people search for most?
This chart shows how often people search Google for each paint brand by name. Each line represents a brand's share of searches for all five paint brands we track, month by month, from searches in Australia.
Share of searches by month for Dulux, Haymes Paint, Taubmans, Wattyl, British Paints. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dulux | Haymes Paint | Taubmans | Wattyl | British Paints |
|---|---|---|---|---|---|
| Oct 2025 | 54.1% | 23% | 8.8% | 10.8% | 3.2% |
| Nov 2025 | 56.6% | 20.3% | 9.2% | 11.3% | 2.7% |
| Dec 2025 | 52.5% | 23% | 8.6% | 12.9% | 3% |
| Jan 2026 | 57.5% | 20.6% | 7.7% | 11.5% | 2.7% |
| Feb 2026 | 54.7% | 20.3% | 8.9% | 13.4% | 2.6% |
| Mar 2026 | 56.6% | 20.3% | 9.2% | 11.3% | 2.7% |
| Apr 2026 | 53.8% | 23.6% | 8.8% | 10.7% | 3.1% |
| May 2026 | 55.2% | 24.2% | 9% | 9% | 2.7% |
| Jun 2026 | 57.3% | 21.3% | 9.3% | 9.3% | 2.8% |
| Jul 2026 | 58.8% | 21% | 7.8% | 9.6% | 2.8% |
| Aug 2026 | 57% | 21.2% | 9.3% | 9.3% | 3.3% |
| Sep 2026 | 57.5% | 20.5% | 9.4% | 9.4% | 3.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.5% | 33.1K | 0% | +0.5 points | |
| 2, held 2nd | 20.5% | 11.8K | -4.1% | -0.7 points | |
| 3, held 3rd | 9.4% | 5.4K | 0% | +0.1 points | |
| 4, held 4th | 9.4% | 5.4K | 0% | +0.1 points | |
| 5, held 5th | 3.3% | 1.9K | 0% | 0 points |
1.
Dulux57.5%
Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
20.5%
Held 2nd. 11.8K estimated branded searches, -4.1% vs prior month. Share -0.7 points.
3.
Taubmans9.4%
Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Wattyl9.4%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.3%
Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among paint brands in Australia?
5 brands
In September 2026, Dulux was the most searched among paint brands in Australia, with an estimated 33.1K branded searches, 57.5% of all searches for the five we track. Haymes Paint is in 2nd place, 37 percentage points behind at 20.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Dulux | 54.1% → 57.5% | 58.8%Jul 2026 | 52.5%Dec 2025 | 1st |
| Haymes Paint | 23% → 20.5% | 24.2%May 2026 | 20.3%Nov 2025 | 2nd |
| Taubmans | 8.8% → 9.4% | 9.4%Sep 2026 | 7.7%Jan 2026 | 4th → 3rd |
| Wattyl | 10.8% → 9.4% | 13.4%Feb 2026 | 9%May 2026 | 3rd → 4th |
| British Paints | 3.2% → 3.3% | 3.3%Sep 2026 | 2.6%Feb 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Dulux’s share of searches among paint brands in Australia increased from 54.1% to 57.5%.
- Across the 12 months ending September 2026, Haymes Paint’s share of searches among paint brands in Australia decreased from 23% to 20.5%.
- Across the 12 months ending September 2026, Taubmans’ share of searches among paint brands in Australia increased from 8.8% to 9.4%.
- Across the 12 months ending September 2026, Wattyl’s share of searches among paint brands in Australia decreased from 10.8% to 9.4%.
- Across the 12 months ending September 2026, Dulux’s share of searches among paint brands in Australia peaked at 58.8% in July 2026 and was lowest at 52.5% in December 2025.
- Across the 12 months ending September 2026, Haymes Paint’s share of searches among paint brands in Australia peaked at 24.2% in May 2026 and was lowest at 20.3% in November 2025.
- Across the 12 months ending September 2026, Taubmans’ share of searches among paint brands in Australia peaked at 9.4% in September 2026 and was lowest at 7.7% in January 2026.
- Across the 12 months ending September 2026, Wattyl’s share of searches among paint brands in Australia peaked at 13.4% in February 2026 and was lowest at 9% in May 2026.
- Across the 12 months ending September 2026, Taubmans rose from 4th to 3rd among paint brands in Australia.
- Across the 12 months ending September 2026, Wattyl fell from 3rd to 4th among paint brands in Australia.
- Across the 12 months ending September 2026, British Paints held steady: its share of searches among paint brands in Australia moved less than 0.5 percentage points.
How did search popularity change for Australia paint brands in September 2026?
5 changes
In September 2026, Haymes Paint lost share of searches among paint brands in Australia, from 21.2% to 20.5%.
British Paints’ share of searches among paint brands in Australia has gained ground for 3 months in a row, from 2.8% to 3.3% in September 2026.
Estimated monthly branded searches for Wattyl in Australia fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.
Estimated monthly branded searches for Dulux in Australia fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Estimated monthly branded searches for Taubmans in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
How are branded searches counted for paint brands?
6 search terms
Each brand's share of searches among paint brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Dulux
1 branded search term
- dulux
Haymes Paint
2 branded search terms
- haymes
- haymes paint
Taubmans
1 branded search term
- taubmans
Wattyl
1 branded search term
- wattyl
British Paints
1 branded search term
- british paints
Compare popularity between leading brands
- Dulux vs Haymes Paint: compare popularity
- Dulux vs Taubmans: compare popularity
- Dulux vs Wattyl: compare popularity
- Dulux vs British Paints: compare popularity
- Haymes Paint vs Taubmans: compare popularity
- Haymes Paint vs Wattyl: compare popularity
- Haymes Paint vs British Paints: compare popularity
- Taubmans vs Wattyl: compare popularity
- Taubmans vs British Paints: compare popularity
- Wattyl vs British Paints: compare popularity
- Compare any of these brands
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