Brandwave

Haymes Paint vs Taubmans:Which is more popular?

In September 2026, Haymes Paint had more branded searches than Taubmans among paint brands in Australia. Haymes Paint had about 11,800 branded searches, while Taubmans had 5,400. Haymes Paint made up 20.5% of all paint brand searches we track, and Taubmans accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about paint brands, Haymes Paint and Taubmans each appeared in four of the five answers. Taubmans was mentioned before Haymes Paint in three out of four answers.

Among paint brands in Australia in September 2026

Who do people search for more?

Haymes Paint, about 2 searches for every 1 for Taubmans

Haymes Paint 11.8K searchesTaubmans 5.4K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Haymes Paint in 4 of 5Taubmans in 4 of 5

Who does AI recommend more?

Taubmans, named ahead of Haymes Paint in 3 of 4 answers

Taubmans first in 3Haymes Paint first in 1

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Top paint brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Haymes Paint and Taubmans were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Taubmans was listed before Haymes Paint in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dulux1st
  2. Taubmans2nd
  3. Haymes Paint3rd
  4. Wattyl4th
  5. British Paints5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dulux5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haymes Paint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Taubmans4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wattyl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • British Paints1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about paint brands

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Haymes Paint or Taubmans more popular in search?

This chart shows how often people search Google for Haymes Paint and Taubmans by name. Each line represents a brand's share of searches for all five paint brands we track, month by month, from searches in Australia.

Haymes Paint and Taubmans among paint brands in Australia, by month

Share of searches by month for Haymes Paint, Taubmans. The figures are in the table below the chart.

View monthly share of searches table
MonthDuluxHaymes PaintTaubmansWattylBritish Paints
Oct 202554.1%23%8.8%10.8%3.2%
Nov 202556.6%20.3%9.2%11.3%2.7%
Dec 202552.5%23%8.6%12.9%3%
Jan 202657.5%20.6%7.7%11.5%2.7%
Feb 202654.7%20.3%8.9%13.4%2.6%
Mar 202656.6%20.3%9.2%11.3%2.7%
Apr 202653.8%23.6%8.8%10.7%3.1%
May 202655.2%24.2%9%9%2.7%
Jun 202657.3%21.3%9.3%9.3%2.8%
Jul 202658.8%21%7.8%9.6%2.8%
Aug 202657%21.2%9.3%9.3%3.3%
Sep 202657.5%20.5%9.4%9.4%3.3%

How has the Haymes Paint and Taubmans comparison changed over the last 12 months?

3 findings
  • Haymes Paint was ahead of Taubmans in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Haymes Paint’s share of searches among paint brands in Australia moved from 23% to 20.5%, and its estimated monthly branded searches moved from 17.2K to 11.8K.
  • Across the 12 months ending September 2026, Taubmans’ share of searches among paint brands in Australia moved from 8.8% to 9.4%, and its estimated monthly branded searches moved from 6.6K to 5.4K.

How did search popularity change for Australia paint brands in September 2026?

2 changes
  1. In September 2026, Haymes Paint lost share of searches among paint brands in Australia, from 21.2% to 20.5%.

  2. Estimated monthly branded searches for Taubmans in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Haymes Paint’s and Taubmans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Haymes Paint

2 branded search terms

  • haymes
  • haymes paint

Taubmans

1 branded search term

  • taubmans

How the Brand Demand Index is measured

Other head-to-heads among paint brands

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