Brandwave

British Paints vs Haymes Paint:Which is more popular?

In September 2026, Haymes Paint had more branded searches than British Paints among paint brands in Australia. Haymes Paint had about 11,800 branded searches, while British Paints had 1,900. Haymes Paint made up 20.5% of all paint brand searches we track, and British Paints accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about paint brands, Haymes Paint appeared in four of the five answers and British Paints in one. Haymes Paint was mentioned before British Paints in every answer.

Among paint brands in Australia in September 2026

Who do people search for more?

Haymes Paint, about 6 searches for every 1 for British Paints

Haymes Paint 11.8K searchesBritish Paints 1.9K searches

Who does AI mention more?

Haymes Paint, mentioned in 4 of 5 answers, British Paints in 1

Haymes Paint in 4 of 5British Paints in 1 of 5

Who does AI recommend more?

Haymes Paint, named ahead of British Paints in every answer

Haymes Paint first in 4British Paints never first

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Top paint brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Haymes Paint was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. British Paints was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Haymes Paint was listed before British Paints in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dulux1st
  2. Taubmans2nd
  3. Haymes Paint3rd
  4. Wattyl4th
  5. British Paints5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dulux5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haymes Paint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Taubmans4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wattyl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • British Paints1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about paint brands

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is British Paints or Haymes Paint more popular in search?

This chart shows how often people search Google for British Paints and Haymes Paint by name. Each line represents a brand's share of searches for all five paint brands we track, month by month, from searches in Australia.

British Paints and Haymes Paint among paint brands in Australia, by month

Share of searches by month for Haymes Paint, British Paints. The figures are in the table below the chart.

View monthly share of searches table
MonthDuluxHaymes PaintTaubmansWattylBritish Paints
Oct 202554.1%23%8.8%10.8%3.2%
Nov 202556.6%20.3%9.2%11.3%2.7%
Dec 202552.5%23%8.6%12.9%3%
Jan 202657.5%20.6%7.7%11.5%2.7%
Feb 202654.7%20.3%8.9%13.4%2.6%
Mar 202656.6%20.3%9.2%11.3%2.7%
Apr 202653.8%23.6%8.8%10.7%3.1%
May 202655.2%24.2%9%9%2.7%
Jun 202657.3%21.3%9.3%9.3%2.8%
Jul 202658.8%21%7.8%9.6%2.8%
Aug 202657%21.2%9.3%9.3%3.3%
Sep 202657.5%20.5%9.4%9.4%3.3%

How has the British Paints and Haymes Paint comparison changed over the last 12 months?

3 findings
  • Haymes Paint was ahead of British Paints in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, British Paints’ share of searches among paint brands in Australia moved from 3.2% to 3.3%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
  • Across the 12 months ending September 2026, Haymes Paint’s share of searches among paint brands in Australia moved from 23% to 20.5%, and its estimated monthly branded searches moved from 17.2K to 11.8K.

How did search popularity change for Australia paint brands in September 2026?

2 changes

  1. In September 2026, Haymes Paint lost share of searches among paint brands in Australia, from 21.2% to 20.5%.

  2. British Paints’ share of searches among paint brands in Australia has gained ground for 3 months in a row, from 2.8% to 3.3% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using British Paints’ and Haymes Paint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

British Paints

1 branded search term

  • british paints

Haymes Paint

2 branded search terms

  • haymes
  • haymes paint

How the Brand Demand Index is measured

Other head-to-heads among paint brands

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