Brandwave

Dulux vs Haymes Paint:Which is more popular?

In September 2026, Dulux had more branded searches than Haymes Paint among paint brands in Australia. Dulux had about 33,100 branded searches, while Haymes Paint had 11,800. Dulux made up 57.5% of all paint brand searches we track, and Haymes Paint accounted for 20.5%. When we asked ChatGPT and Google AI Overviews about paint brands, Dulux appeared in all five answers and Haymes Paint in four. Dulux was mentioned before Haymes Paint in every answer.

Among paint brands in Australia in September 2026

Who do people search for more?

Dulux, about 3 searches for every 1 for Haymes Paint

Dulux 33.1K searchesHaymes Paint 11.8K searches

Who does AI mention more?

Dulux, mentioned in every answer we collected

Dulux in 5 of 5Haymes Paint in 4 of 5

Who does AI recommend more?

Dulux, named ahead of Haymes Paint in every answer

Dulux first in 4Haymes Paint never first

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Top paint brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dulux appeared in all five answers. Haymes Paint was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dulux was listed before Haymes Paint in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dulux1st
  2. Taubmans2nd
  3. Haymes Paint3rd
  4. Wattyl4th
  5. British Paints5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dulux5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haymes Paint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Taubmans4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wattyl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • British Paints1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about paint brands

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Dulux or Haymes Paint more popular in search?

This chart shows how often people search Google for Dulux and Haymes Paint by name. Each line represents a brand's share of searches for all five paint brands we track, month by month, from searches in Australia.

Dulux and Haymes Paint among paint brands in Australia, by month

Share of searches by month for Dulux, Haymes Paint. The figures are in the table below the chart.

View monthly share of searches table
MonthDuluxHaymes PaintTaubmansWattylBritish Paints
Oct 202554.1%23%8.8%10.8%3.2%
Nov 202556.6%20.3%9.2%11.3%2.7%
Dec 202552.5%23%8.6%12.9%3%
Jan 202657.5%20.6%7.7%11.5%2.7%
Feb 202654.7%20.3%8.9%13.4%2.6%
Mar 202656.6%20.3%9.2%11.3%2.7%
Apr 202653.8%23.6%8.8%10.7%3.1%
May 202655.2%24.2%9%9%2.7%
Jun 202657.3%21.3%9.3%9.3%2.8%
Jul 202658.8%21%7.8%9.6%2.8%
Aug 202657%21.2%9.3%9.3%3.3%
Sep 202657.5%20.5%9.4%9.4%3.3%

How has the Dulux and Haymes Paint comparison changed over the last 12 months?

3 findings
  • Dulux was ahead of Haymes Paint in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dulux’s share of searches among paint brands in Australia moved from 54.1% to 57.5%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Haymes Paint’s share of searches among paint brands in Australia moved from 23% to 20.5%, and its estimated monthly branded searches moved from 17.2K to 11.8K.

How did search popularity change for Australia paint brands in September 2026?

2 changes

  1. In September 2026, Haymes Paint lost share of searches among paint brands in Australia, from 21.2% to 20.5%.

  2. Estimated monthly branded searches for Dulux in Australia fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Dulux’s and Haymes Paint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dulux

1 branded search term

  • dulux

Haymes Paint

2 branded search terms

  • haymes
  • haymes paint

How the Brand Demand Index is measured

Other head-to-heads among paint brands

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