Brandwave

How popular isDulux?

In September 2026, people searched for Dulux by name about 33,100 times in Australia, an 18.3% decrease from the previous year. These searches made up 57.5% of all Australia paint brand searches, placing Dulux first out of five brands. When we asked both ChatGPT and Google AI Overviews about paint brands, Dulux appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Dulux is the most searched of 5 competitors and the most recommended in AI answers.

  1. DuluxShare of searches 57.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Haymes PaintShare of searches 20.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. TaubmansShare of searches 9.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. WattylShare of searches 9.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. British PaintsShare of searches 3.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top paint brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dulux appeared in all five answers. Dulux is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dulux1st
  2. Taubmans2nd
  3. Haymes Paint3rd
  4. Wattyl4th
  5. British Paints5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dulux5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haymes Paint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Taubmans4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wattyl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • British Paints1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about paint brands

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which paint brands compete with Dulux?

Dulux against paint brands in Australia, by month

Share of searches by month for Dulux, Haymes Paint, Taubmans, Wattyl, British Paints. The figures are in the table below the chart.

View monthly share of searches table
MonthDuluxHaymes PaintTaubmansWattylBritish Paints
Oct 202554.1%23%8.8%10.8%3.2%
Nov 202556.6%20.3%9.2%11.3%2.7%
Dec 202552.5%23%8.6%12.9%3%
Jan 202657.5%20.6%7.7%11.5%2.7%
Feb 202654.7%20.3%8.9%13.4%2.6%
Mar 202656.6%20.3%9.2%11.3%2.7%
Apr 202653.8%23.6%8.8%10.7%3.1%
May 202655.2%24.2%9%9%2.7%
Jun 202657.3%21.3%9.3%9.3%2.8%
Jul 202658.8%21%7.8%9.6%2.8%
Aug 202657%21.2%9.3%9.3%3.3%
Sep 202657.5%20.5%9.4%9.4%3.3%

  1. 1.Dulux

    57.5%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Haymes Paint

    20.5%

    Held 2nd. 11.8K estimated branded searches, -4.1% vs prior month. Share -0.7 points.

  3. 3.Taubmans

    9.4%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Wattyl

    9.4%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.British Paints

    3.3%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Dulux and its closest rivals

Every comparison with Dulux

4 comparisons

How has branded search demand for Dulux changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dulux in Australia fell from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Dulux’s share of searches among paint brands in Australia increased from 54.1% to 57.5%.
  • Across the 12 months ending September 2026, Dulux’s share of searches among paint brands in Australia peaked at 58.8% in July 2026 and was lowest at 52.5% in December 2025.

How did search popularity change for Australia paint brands in September 2026?

5 changes

  1. In September 2026, Haymes Paint lost share of searches among paint brands in Australia, from 21.2% to 20.5%.

  2. British Paints’ share of searches among paint brands in Australia has gained ground for 3 months in a row, from 2.8% to 3.3% in September 2026.

  3. Estimated monthly branded searches for Wattyl in Australia fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

  4. Estimated monthly branded searches for Dulux in Australia fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  5. Estimated monthly branded searches for Taubmans in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are Dulux’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Dulux’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dulux

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How the Brand Demand Index is measured

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