Dulux vs Taubmans:Which is more popular?
In September 2026, Dulux had more branded searches than Taubmans among paint brands in Australia. Dulux had about 33,100 branded searches, while Taubmans had 5,400. Dulux made up 57.5% of all paint brand searches we track, and Taubmans accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about paint brands, Dulux appeared in all five answers and Taubmans in four. Dulux was mentioned before Taubmans in every answer.
Who do people search for more?
Dulux, about 6 searches for every 1 for Taubmans
Who does AI mention more?
Dulux, mentioned in every answer we collected
Who does AI recommend more?
Dulux, named ahead of Taubmans in every answer
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Top paint brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dulux appeared in all five answers. Taubmans was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dulux was listed before Taubmans in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Dulux1st
Taubmans2nd
Haymes Paint3rd
Wattyl4th
British Paints5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dulux5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Haymes Paint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Taubmans4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wattyl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- British Paints1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about paint brands
5 answers
Asked ChatGPT
“What's the best paint brand in Australia?”
Asked ChatGPT
“Which Australian paint brand is best for exterior walls?”
Asked ChatGPT
“What are the most popular paint brands in Australia?”
Searched Google, AI Overview
“paint”
Searched Google, AI Overview
“exterior paint”
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Dulux or Taubmans more popular in search?
This chart shows how often people search Google for Dulux and Taubmans by name. Each line represents a brand's share of searches for all five paint brands we track, month by month, from searches in Australia.
Share of searches by month for Dulux, Taubmans. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dulux | Haymes Paint | Taubmans | Wattyl | British Paints |
|---|---|---|---|---|---|
| Oct 2025 | 54.1% | 23% | 8.8% | 10.8% | 3.2% |
| Nov 2025 | 56.6% | 20.3% | 9.2% | 11.3% | 2.7% |
| Dec 2025 | 52.5% | 23% | 8.6% | 12.9% | 3% |
| Jan 2026 | 57.5% | 20.6% | 7.7% | 11.5% | 2.7% |
| Feb 2026 | 54.7% | 20.3% | 8.9% | 13.4% | 2.6% |
| Mar 2026 | 56.6% | 20.3% | 9.2% | 11.3% | 2.7% |
| Apr 2026 | 53.8% | 23.6% | 8.8% | 10.7% | 3.1% |
| May 2026 | 55.2% | 24.2% | 9% | 9% | 2.7% |
| Jun 2026 | 57.3% | 21.3% | 9.3% | 9.3% | 2.8% |
| Jul 2026 | 58.8% | 21% | 7.8% | 9.6% | 2.8% |
| Aug 2026 | 57% | 21.2% | 9.3% | 9.3% | 3.3% |
| Sep 2026 | 57.5% | 20.5% | 9.4% | 9.4% | 3.3% |
How has the Dulux and Taubmans comparison changed over the last 12 months?
3 findings
- Dulux was ahead of Taubmans in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dulux’s share of searches among paint brands in Australia moved from 54.1% to 57.5%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Taubmans’ share of searches among paint brands in Australia moved from 8.8% to 9.4%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for Australia paint brands in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dulux’s and Taubmans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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