British Paints vs Dulux:Which is more popular?
In September 2026, Dulux had more branded searches than British Paints among paint brands in Australia. Dulux had about 33,100 branded searches, while British Paints had 1,900. Dulux made up 57.5% of all paint brand searches we track, and British Paints accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about paint brands, Dulux appeared in all five answers and British Paints in one. Dulux was mentioned before British Paints in every answer.
Who do people search for more?
Dulux, about 17 searches for every 1 for British Paints
Who does AI mention more?
Dulux, mentioned in every answer we collected
Who does AI recommend more?
Dulux, named ahead of British Paints in every answer
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Top paint brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dulux appeared in all five answers. British Paints was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dulux was listed before British Paints in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Dulux1st
Taubmans2nd
Haymes Paint3rd
Wattyl4th
British Paints5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dulux5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Haymes Paint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Taubmans4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wattyl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- British Paints1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about paint brands
5 answers
Asked ChatGPT
“What's the best paint brand in Australia?”
Asked ChatGPT
“Which Australian paint brand is best for exterior walls?”
Asked ChatGPT
“What are the most popular paint brands in Australia?”
Searched Google, AI Overview
“paint”
Searched Google, AI Overview
“exterior paint”
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is British Paints or Dulux more popular in search?
This chart shows how often people search Google for British Paints and Dulux by name. Each line represents a brand's share of searches for all five paint brands we track, month by month, from searches in Australia.
Share of searches by month for Dulux, British Paints. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dulux | Haymes Paint | Taubmans | Wattyl | British Paints |
|---|---|---|---|---|---|
| Oct 2025 | 54.1% | 23% | 8.8% | 10.8% | 3.2% |
| Nov 2025 | 56.6% | 20.3% | 9.2% | 11.3% | 2.7% |
| Dec 2025 | 52.5% | 23% | 8.6% | 12.9% | 3% |
| Jan 2026 | 57.5% | 20.6% | 7.7% | 11.5% | 2.7% |
| Feb 2026 | 54.7% | 20.3% | 8.9% | 13.4% | 2.6% |
| Mar 2026 | 56.6% | 20.3% | 9.2% | 11.3% | 2.7% |
| Apr 2026 | 53.8% | 23.6% | 8.8% | 10.7% | 3.1% |
| May 2026 | 55.2% | 24.2% | 9% | 9% | 2.7% |
| Jun 2026 | 57.3% | 21.3% | 9.3% | 9.3% | 2.8% |
| Jul 2026 | 58.8% | 21% | 7.8% | 9.6% | 2.8% |
| Aug 2026 | 57% | 21.2% | 9.3% | 9.3% | 3.3% |
| Sep 2026 | 57.5% | 20.5% | 9.4% | 9.4% | 3.3% |
How has the British Paints and Dulux comparison changed over the last 12 months?
3 findings
- Dulux was ahead of British Paints in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, British Paints’ share of searches among paint brands in Australia moved from 3.2% to 3.3%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, Dulux’s share of searches among paint brands in Australia moved from 54.1% to 57.5%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for Australia paint brands in September 2026?
2 changes
British Paints’ share of searches among paint brands in Australia has gained ground for 3 months in a row, from 2.8% to 3.3% in September 2026.
Estimated monthly branded searches for Dulux in Australia fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using British Paints’ and Dulux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
British Paints
1 branded search term
- british paints
Dulux
1 branded search term
- dulux
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