Brandwave

Haier vs Hisense:Which is more popular?

In September 2026, Hisense had more branded searches than Haier among fridge brands in Australia. Hisense had about 14,800 branded searches, while Haier had 8,100. Hisense made up 14.3% of all fridge brand searches we track, and Haier accounted for 7.8%. When we asked ChatGPT and Google AI Overviews about fridge brands, Haier appeared in three of the five answers and Hisense in one. Haier was mentioned before Hisense in every answer that named either.

Among fridge brands in Australia in September 2026

Who do people search for more?

Hisense, about 83% more searches than Haier

Hisense 14.8K searchesHaier 8.1K searches

Who does AI mention more?

Haier, mentioned in 3 of 5 answers, Hisense in 1

Haier in 3 of 5Hisense in 1 of 5

Who does AI recommend more?

Haier, named ahead of Hisense in 3 of 3 answers

Haier first in 3Hisense never first

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Top fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Haier was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Hisense was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Haier was listed before Hisense in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mitsubishi Electric1st
  2. LG2nd
  3. Haier3rd
  4. Westinghouse4th
  5. Fisher & Paykel5th
  6. Samsung6th
  7. Hisense7th
  8. CHiQ–
  9. Smeg–
  10. Electrolux–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westinghouse4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitsubishi Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fisher & Paykel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haier3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CHiQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about fridge brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Haier or Hisense more popular in search?

This chart shows how often people search Google for Haier and Hisense by name. Each line represents a brand's share of searches for all 14 fridge brands we track, month by month, from searches in Australia.

Haier and Hisense among fridge brands in Australia, by month

Share of searches by month for Hisense, Haier. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelHisenseLGSamsungWestinghouseHaierCHiQMitsubishi ElectricSmegElectroluxLiebherrBoschMieleBeko
Oct 202514.4%11.8%11.8%14.4%11.8%6.4%6.4%6.4%6.4%3.5%2.3%1.9%1.5%0.8%
Nov 202514.2%11.6%14.2%14.2%11.6%6.3%6.3%6.3%5.2%3.5%2.3%2.3%1.2%0.64%
Dec 202511%13.5%13.5%13.5%13.5%7.4%6%7.4%4.9%3.3%2.2%2.2%1.2%0.74%
Jan 202612.8%12.8%12.8%12.8%12.8%7%7%7%5.7%3.8%2%1.7%1.3%0.7%
Feb 202612.6%12.6%12.6%12.6%12.6%6.9%6.9%6.9%5.6%3.8%2.5%2%1.4%0.75%
Mar 202614.7%12%12%12%12%6.6%6.6%8%5.3%4.4%2.3%1.9%1.5%0.71%
Apr 202613.7%11.2%13.7%11.2%11.2%7.5%6.1%7.5%6.1%5%2.7%2.2%1.5%0.66%
May 202618.7%10.2%12.5%12.5%10.2%6.8%5.6%6.8%5.6%4.6%2.4%2%1.4%0.61%
Jun 202621%11.5%11.5%11.5%11.5%6.3%5.1%7.7%5.1%2.8%2.2%1.9%1.5%0.56%
Jul 202614.4%14.4%11.7%11.7%11.7%6.4%6.4%7.9%6.4%2.8%2.3%1.8%1.3%0.7%
Aug 202614.2%11.6%11.6%11.6%11.6%7.8%6.3%7.8%7.8%3.5%2.3%1.8%1.5%0.69%
Sep 202614.3%14.3%11.7%11.7%11.7%7.8%6.4%6.4%6.4%2.8%2.3%1.8%1.5%0.7%

How has the Haier and Hisense comparison changed over the last 12 months?

3 findings
  • Hisense was ahead of Haier in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Haier’s share of searches among fridge brands in Australia moved from 6.4% to 7.8%, and its estimated monthly branded searches held steady at 8.1K.
  • Across the 12 months ending September 2026, Hisense’s share of searches among fridge brands in Australia moved from 11.8% to 14.3%, and its estimated monthly branded searches held steady at 14.8K.

How did search popularity change for Australia fridge brands in September 2026?

2 changes

  1. In September 2026, Hisense gained share of searches among fridge brands in Australia, from 11.6% to 14.3%.

  2. Haier’s share of searches among fridge brands in Australia has gained ground for 3 months in a row, from 6.3% to 7.8% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Haier’s and Hisense’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Haier

1 branded search term

  • haier fridge

Hisense

1 branded search term

  • hisense fridge

How the Brand Demand Index is measured

Other head-to-heads among fridge brands

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