Brandwave

Mother vs Red Bull:Which is more popular?

In September 2026, Red Bull had more branded searches than Mother among energy drink brands in Australia. Red Bull had about 40,500 branded searches, while Mother had 6,600. Red Bull made up 52.4% of all energy drink brand searches we track, and Mother accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about energy drink brands, Red Bull appeared in all four answers and Mother in two. Red Bull was mentioned before Mother in every answer.

Among energy drink brands in Australia in September 2026

Who do people search for more?

Red Bull, about 6 searches for every 1 for Mother

Red Bull 40.5K searchesMother 6.6K searches

Who does AI mention more?

Red Bull, mentioned in every answer we collected

Red Bull in 4 of 4Mother in 2 of 4

Who does AI recommend more?

Red Bull, named ahead of Mother in every answer

Red Bull first in 4Mother never first

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Top energy drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Red Bull appeared in all four answers. Mother was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Red Bull was listed before Mother in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Red Bull1st
  2. V Energy2nd
  3. Monster Energy3rd
  4. Mother4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Red Bull4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • V Energy4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Monster Energy2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mother2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about energy drink brands

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Mother or Red Bull more popular in search?

This chart shows how often people search Google for Mother and Red Bull by name. Each line represents a brand's share of searches for all four energy drink brands we track, month by month, from searches in Australia.

Mother and Red Bull among energy drink brands in Australia, by month

Share of searches by month for Red Bull, Mother. The figures are in the table below the chart.

View monthly share of searches table
MonthRed BullMonster EnergyV EnergyMother
Oct 202550.6%22.6%18.5%8.3%
Nov 202548.9%26.7%17.9%6.5%
Dec 202556.4%20.6%16.9%6.1%
Jan 202650.7%22.6%18.5%8.2%
Feb 202655.6%20.3%16.6%7.4%
Mar 202660.5%18.1%14.8%6.6%
Apr 202653.2%23.8%15.9%7.1%
May 202657.4%21%14%7.6%
Jun 202651.4%23%18.8%6.8%
Jul 202655.6%20.3%16.6%7.4%
Aug 202652.4%23.4%15.7%8.5%
Sep 202652.4%23.4%15.7%8.5%

How has the Mother and Red Bull comparison changed over the last 12 months?

3 findings
  • Red Bull was ahead of Mother in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mother’s share of searches among energy drink brands in Australia moved from 8.3% to 8.5%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
  • Across the 12 months ending September 2026, Red Bull’s share of searches among energy drink brands in Australia moved from 50.6% to 52.4%, and its estimated monthly branded searches moved from 33.1K to 40.5K.

How did search popularity change for Australia energy drink brands in September 2026?

2 changes
  1. Estimated monthly branded searches for Red Bull in Australia rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

  2. Estimated monthly branded searches for Mother in Australia rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mother’s and Red Bull’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mother

1 branded search term

  • mother energy drink

Red Bull

1 branded search term

  • red bull

How the Brand Demand Index is measured

Other head-to-heads among energy drink brands

Creator with pink hair and a pink jacket

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