Energy drink brands in Australia:Which are most popular?
In September 2026, Red Bull was the most searched energy drink brand in Australia, accounting for 52.4% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Red Bull and V Energy showed up in every answer. Red Bull was recommended most often, coming first in three out of four responses.
Red BullShare of searches 52.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Monster EnergyShare of searches 23.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd- V EnergyShare of searches 15.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
MotherShare of searches 8.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top energy drink brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Red Bull and V Energy appeared every time. Red Bull was recommended most often, coming first in three out of four answers. V Energy was second, and Monster Energy was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Red Bull1st
- V Energy2nd
- Monster Energy3rd
- Mother4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Red Bull4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- V Energy4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Monster Energy2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mother2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about energy drink brands
4 answers
Asked ChatGPT
“What's the best energy drink in Australia?”
Asked ChatGPT
“Which energy drink brand in Australia has the least sugar?”
Asked ChatGPT
“What are the most popular energy drinks in Australia?”
Searched Google, AI Overview
“energy drink”
Searched Google, AI Overview
“sugar free energy drink”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Which energy drink brands do people search for most?
This chart shows how often people search Google for each energy drink brand by name. Each line represents a brand's share of searches for all four energy drink brands we track, month by month, from searches in Australia.
Share of searches by month for Red Bull, Monster Energy, V Energy, Mother. The figures are in the table below the chart.
View monthly share of searches table
| Month | Red Bull | Monster Energy | V Energy | Mother |
|---|---|---|---|---|
| Oct 2025 | 50.6% | 22.6% | 18.5% | 8.3% |
| Nov 2025 | 48.9% | 26.7% | 17.9% | 6.5% |
| Dec 2025 | 56.4% | 20.6% | 16.9% | 6.1% |
| Jan 2026 | 50.7% | 22.6% | 18.5% | 8.2% |
| Feb 2026 | 55.6% | 20.3% | 16.6% | 7.4% |
| Mar 2026 | 60.5% | 18.1% | 14.8% | 6.6% |
| Apr 2026 | 53.2% | 23.8% | 15.9% | 7.1% |
| May 2026 | 57.4% | 21% | 14% | 7.6% |
| Jun 2026 | 51.4% | 23% | 18.8% | 6.8% |
| Jul 2026 | 55.6% | 20.3% | 16.6% | 7.4% |
| Aug 2026 | 52.4% | 23.4% | 15.7% | 8.5% |
| Sep 2026 | 52.4% | 23.4% | 15.7% | 8.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.4% | 40.5K | 0% | 0 points | |
| 2, held 2nd | 23.4% | 18.1K | 0% | 0 points | |
| 3, held 3rd | 15.7% | 12.1K | 0% | 0 points | |
| 4, held 4th | 8.5% | 6.6K | 0% | 0 points |
1.
Red Bull52.4%
Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
23.4%
Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
3.V Energy
15.7%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Mother8.5%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among energy drink brands in Australia?
4 brands
In September 2026, Red Bull was the most searched among energy drink brands in Australia, with an estimated 40.5K branded searches, 52.4% of all searches for the four we track. Monster Energy is in 2nd place, 29 percentage points behind at 23.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Red Bull | 50.6% → 52.4% | 60.5%Mar 2026 | 48.9%Nov 2025 | 1st |
| Monster Energy | 22.6% → 23.4% | 26.7%Nov 2025 | 18.1%Mar 2026 | 2nd |
| V Energy | 18.5% → 15.7% | 18.8%Jun 2026 | 14%May 2026 | 3rd |
| Mother | 8.3% → 8.5% | 8.5%Aug 2026 | 6.1%Dec 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Red Bull’s share of searches among energy drink brands in Australia increased from 50.6% to 52.4%.
- Across the 12 months ending September 2026, Monster Energy’s share of searches among energy drink brands in Australia increased from 22.6% to 23.4%.
- Across the 12 months ending September 2026, V Energy’s share of searches among energy drink brands in Australia decreased from 18.5% to 15.7%.
- Across the 12 months ending September 2026, Red Bull’s share of searches among energy drink brands in Australia peaked at 60.5% in March 2026 and was lowest at 48.9% in November 2025.
- Across the 12 months ending September 2026, Monster Energy’s share of searches among energy drink brands in Australia peaked at 26.7% in November 2025 and was lowest at 18.1% in March 2026.
- Across the 12 months ending September 2026, V Energy’s share of searches among energy drink brands in Australia peaked at 18.8% in June 2026 and was lowest at 14% in May 2026.
- Across the 12 months ending September 2026, Mother’s share of searches among energy drink brands in Australia peaked at 8.5% in August 2026 and was lowest at 6.1% in December 2025.
- Across the 12 months ending September 2026, Mother held steady: its share of searches among energy drink brands in Australia moved less than 0.5 percentage points.
How did search popularity change for Australia energy drink brands in September 2026?
3 changes
Estimated monthly branded searches for Red Bull in Australia rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
Estimated monthly branded searches for Monster Energy in Australia rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
Estimated monthly branded searches for Mother in Australia rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
How are branded searches counted for energy drink brands?
4 search terms
Each brand's share of searches among energy drink brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Red Bull
1 branded search term
- red bull
Monster Energy
1 branded search term
- monster energy
V Energy
1 branded search term
- v energy drink
Mother
1 branded search term
- mother energy drink
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