Brandwave

How popular isRed Bull?

In September 2026, people searched for Red Bull by name about 40,500 times in Australia, a 22.4% increase from the previous year. These searches made up 52.4% of all Australia energy drink brand searches, placing Red Bull first out of four brands. When we asked both ChatGPT and Google AI Overviews about energy drink brands, Red Bull appeared in all answers and was the most recommended of the four.

Search and AI answers in September 2026

Red Bull is the most searched of 4 competitors and the most recommended in AI answers.

  1. Red BullShare of searches 52.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. Monster EnergyShare of searches 23.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  3. V EnergyShare of searches 15.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. MotherShare of searches 8.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top energy drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Red Bull appeared in all four answers. Red Bull is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Red Bull1st
  2. V Energy2nd
  3. Monster Energy3rd
  4. Mother4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Red Bull4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • V Energy4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Monster Energy2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mother2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about energy drink brands

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which energy drink brands compete with Red Bull?

Red Bull against energy drink brands in Australia, by month

Share of searches by month for Red Bull, Monster Energy, V Energy, Mother. The figures are in the table below the chart.

View monthly share of searches table
MonthRed BullMonster EnergyV EnergyMother
Oct 202550.6%22.6%18.5%8.3%
Nov 202548.9%26.7%17.9%6.5%
Dec 202556.4%20.6%16.9%6.1%
Jan 202650.7%22.6%18.5%8.2%
Feb 202655.6%20.3%16.6%7.4%
Mar 202660.5%18.1%14.8%6.6%
Apr 202653.2%23.8%15.9%7.1%
May 202657.4%21%14%7.6%
Jun 202651.4%23%18.8%6.8%
Jul 202655.6%20.3%16.6%7.4%
Aug 202652.4%23.4%15.7%8.5%
Sep 202652.4%23.4%15.7%8.5%

  1. 1.Red Bull

    52.4%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Monster Energy

    23.4%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.V Energy

    15.7%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Mother

    8.5%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Red Bull and its closest rivals

Every comparison with Red Bull

3 comparisons

How has branded search demand for Red Bull changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Red Bull in Australia rose from 33.1K to 40.5K.
  • Across the 12 months ending September 2026, Red Bull’s share of searches among energy drink brands in Australia increased from 50.6% to 52.4%.
  • Across the 12 months ending September 2026, Red Bull’s share of searches among energy drink brands in Australia peaked at 60.5% in March 2026 and was lowest at 48.9% in November 2025.

How did search popularity change for Australia energy drink brands in September 2026?

3 changes

  1. Estimated monthly branded searches for Red Bull in Australia rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

  2. Estimated monthly branded searches for Monster Energy in Australia rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

  3. Estimated monthly branded searches for Mother in Australia rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

How are Red Bull’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Red Bull’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • red bull

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How the Brand Demand Index is measured

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