Monster Energy vs Red Bull:Which is more popular?
In September 2026, Red Bull had more branded searches than Monster Energy among energy drink brands in Australia. Red Bull had about 40,500 branded searches, while Monster Energy had 18,100. Red Bull made up 52.4% of all energy drink brand searches we track, and Monster Energy accounted for 23.4%. When we asked ChatGPT and Google AI Overviews about energy drink brands, Red Bull appeared in all four answers and Monster Energy in two. Red Bull was mentioned before Monster Energy in every answer.
Who do people search for more?
Red Bull, about 2 searches for every 1 for Monster Energy
Who does AI mention more?
Red Bull, mentioned in every answer we collected
Who does AI recommend more?
Red Bull, named ahead of Monster Energy in every answer
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Top energy drink brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Red Bull appeared in all four answers. Monster Energy was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Red Bull was listed before Monster Energy in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Red Bull1st
- V Energy2nd
Monster Energy3rd
Mother4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Red Bull4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- V Energy4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Monster Energy2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mother2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about energy drink brands
4 answers
Asked ChatGPT
“What's the best energy drink in Australia?”
Asked ChatGPT
“Which energy drink brand in Australia has the least sugar?”
Asked ChatGPT
“What are the most popular energy drinks in Australia?”
Searched Google, AI Overview
“energy drink”
Searched Google, AI Overview
“sugar free energy drink”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Monster Energy or Red Bull more popular in search?
This chart shows how often people search Google for Monster Energy and Red Bull by name. Each line represents a brand's share of searches for all four energy drink brands we track, month by month, from searches in Australia.
Share of searches by month for Red Bull, Monster Energy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Red Bull | Monster Energy | V Energy | Mother |
|---|---|---|---|---|
| Oct 2025 | 50.6% | 22.6% | 18.5% | 8.3% |
| Nov 2025 | 48.9% | 26.7% | 17.9% | 6.5% |
| Dec 2025 | 56.4% | 20.6% | 16.9% | 6.1% |
| Jan 2026 | 50.7% | 22.6% | 18.5% | 8.2% |
| Feb 2026 | 55.6% | 20.3% | 16.6% | 7.4% |
| Mar 2026 | 60.5% | 18.1% | 14.8% | 6.6% |
| Apr 2026 | 53.2% | 23.8% | 15.9% | 7.1% |
| May 2026 | 57.4% | 21% | 14% | 7.6% |
| Jun 2026 | 51.4% | 23% | 18.8% | 6.8% |
| Jul 2026 | 55.6% | 20.3% | 16.6% | 7.4% |
| Aug 2026 | 52.4% | 23.4% | 15.7% | 8.5% |
| Sep 2026 | 52.4% | 23.4% | 15.7% | 8.5% |
How has the Monster Energy and Red Bull comparison changed over the last 12 months?
3 findings
- Red Bull was ahead of Monster Energy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Monster Energy’s share of searches among energy drink brands in Australia moved from 22.6% to 23.4%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
- Across the 12 months ending September 2026, Red Bull’s share of searches among energy drink brands in Australia moved from 50.6% to 52.4%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
How did search popularity change for Australia energy drink brands in September 2026?
2 changes
Estimated monthly branded searches for Red Bull in Australia rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
Estimated monthly branded searches for Monster Energy in Australia rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Monster Energy’s and Red Bull’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Monster Energy
1 branded search term
- monster energy
Red Bull
1 branded search term
- red bull
Other head-to-heads among energy drink brands
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