Brandwave

Monster Energy vs Mother:Which is more popular?

In September 2026, Monster Energy had more branded searches than Mother among energy drink brands in Australia. Monster Energy had about 18,100 branded searches, while Mother had 6,600. Monster Energy made up 23.4% of all energy drink brand searches we track, and Mother accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about energy drink brands, Monster Energy and Mother each appeared in two of the four answers. Monster Energy was mentioned before Mother in every answer that named either.

Among energy drink brands in Australia in September 2026

Who do people search for more?

Monster Energy, about 3 searches for every 1 for Mother

Monster Energy 18.1K searchesMother 6.6K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Monster Energy in 2 of 4Mother in 2 of 4

Who does AI recommend more?

Monster Energy, named ahead of Mother in 2 of 2 answers

Monster Energy first in 2Mother never first

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Top energy drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Monster Energy and Mother were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Monster Energy was listed before Mother in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Red Bull1st
  2. V Energy2nd
  3. Monster Energy3rd
  4. Mother4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Red Bull4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • V Energy4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Monster Energy2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mother2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about energy drink brands

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Monster Energy or Mother more popular in search?

This chart shows how often people search Google for Monster Energy and Mother by name. Each line represents a brand's share of searches for all four energy drink brands we track, month by month, from searches in Australia.

Monster Energy and Mother among energy drink brands in Australia, by month

Share of searches by month for Monster Energy, Mother. The figures are in the table below the chart.

View monthly share of searches table
MonthRed BullMonster EnergyV EnergyMother
Oct 202550.6%22.6%18.5%8.3%
Nov 202548.9%26.7%17.9%6.5%
Dec 202556.4%20.6%16.9%6.1%
Jan 202650.7%22.6%18.5%8.2%
Feb 202655.6%20.3%16.6%7.4%
Mar 202660.5%18.1%14.8%6.6%
Apr 202653.2%23.8%15.9%7.1%
May 202657.4%21%14%7.6%
Jun 202651.4%23%18.8%6.8%
Jul 202655.6%20.3%16.6%7.4%
Aug 202652.4%23.4%15.7%8.5%
Sep 202652.4%23.4%15.7%8.5%

How has the Monster Energy and Mother comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia energy drink brands in September 2026?

2 changes
  1. Estimated monthly branded searches for Monster Energy in Australia rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

  2. Estimated monthly branded searches for Mother in Australia rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Monster Energy’s and Mother’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Monster Energy

1 branded search term

  • monster energy

Mother

1 branded search term

  • mother energy drink

How the Brand Demand Index is measured

Other head-to-heads among energy drink brands

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