Brandwave

How popular isVictoria Bitter?

In September 2026, people searched for Victoria Bitter by name about 8,100 times in Australia, a 22.7% increase from the previous year. These searches made up 8.3% of all Australia beer brand searches, placing Victoria Bitter sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about beer brands, Victoria Bitter appeared in two of the four answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Victoria Bitter is the sixth most searched of 8 competitors and the sixth most recommended in AI answers.

  1. CoopersShare of searches 23.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  2. Carlton DraughtShare of searches 15.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th
  3. Great NorthernShare of searches 15.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
  4. Stone & WoodShare of searches 15.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 8th
  5. Victoria BitterShare of searches 8.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th

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Top beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Victoria Bitter was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Victoria Bitter is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Great Northern1st
  2. Mountain Culture Beer Co1st
  3. Balter3rd
  4. Coopers4th
  5. XXXX5th
  6. Victoria Bitter6th
  7. Carlton Draught7th
  8. Stone & Wood8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Balter4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Coopers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Great Northern2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mountain Culture Beer Co2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Victoria Bitter2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Carlton Draught1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stone & Wood1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • XXXX1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about beer brands

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which beer brands compete with Victoria Bitter?

Victoria Bitter against beer brands in Australia, by month

Share of searches by month for Coopers, Carlton Draught, Great Northern, Stone & Wood, Mountain Culture Beer Co, Victoria Bitter, XXXX, Balter. The figures are in the table below the chart.

View monthly share of searches table
MonthCoopersCarlton DraughtGreat NorthernStone & WoodMountain Culture Beer CoVictoria BitterXXXXBalter
Oct 202521.8%10.7%19.5%16%10.5%7.1%7.3%7.1%
Nov 202521.5%10.6%19.3%15.8%12.6%8.6%5.9%5.8%
Dec 202517.1%11.5%25.7%17.2%9.6%7.7%6.1%5.1%
Jan 202626.6%11.5%17.2%14.1%11.7%7.7%6%5.1%
Feb 202622.5%12.4%18.5%15.1%12.1%8.3%6.5%4.5%
Mar 202622.5%12.4%18.5%15.1%12.1%8.3%6.5%4.5%
Apr 202621.7%11.9%17.9%17.9%11.7%8%6.6%4.3%
May 202621%12.6%18.9%15.4%12%8.4%7%4.6%
Jun 202621.8%13.1%16%16%12.8%8.7%6.9%4.8%
Jul 202625.4%12.5%15.2%15.2%12.2%8.3%6.5%4.5%
Aug 202624%13.5%16.6%16.6%11.2%7.4%5.8%4.9%
Sep 202623.4%15.1%15.1%15.1%12.1%8.3%6.4%4.5%

  1. 1.Coopers

    23.4%

    Held 1st. 22.9K estimated branded searches, +7% vs prior month. Share -0.6 points.

  2. 2.Carlton Draught

    15.1%

    Moved from 4th to 2nd. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.6 points.

  3. 3.Great Northern

    15.1%

    Moved from 2nd to 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. 4.Stone & Wood

    15.1%

    Moved from 3rd to 4th. 14.8K estimated branded searches, 0% vs prior month. Share -1.5 points.

  5. 5.Mountain Culture Beer Co

    12.1%

    Held 5th. 11.8K estimated branded searches, +18% vs prior month. Share +0.9 points.

  6. 6.Victoria Bitter

    8.3%

    Held 6th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.9 points.

  7. 7.XXXX

    6.4%

    Held 7th. 6.3K estimated branded searches, +21.2% vs prior month. Share +0.6 points.

  8. 8.Balter

    4.5%

    Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

Compare popularity between Victoria Bitter and its closest rivals

Every comparison with Victoria Bitter

7 comparisons

How has branded search demand for Victoria Bitter changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Victoria Bitter in Australia rose from 6.6K to 8.1K.
  • Across the 12 months ending September 2026, Victoria Bitter’s share of searches among beer brands in Australia increased from 7.1% to 8.3%.
  • Across the 12 months ending September 2026, Victoria Bitter’s share of searches among beer brands in Australia peaked at 8.7% in June 2026 and was lowest at 7.1% in October 2025.
  • Across the 12 months ending September 2026, Victoria Bitter rose from 8th to 6th among beer brands in Australia.

How did search popularity change for Australia beer brands in September 2026?

6 changes

  1. In September 2026, Carlton Draught overtook Great Northern and Stone & Wood to rank 2nd among beer brands in Australia, with 15.1% of the searches.

  2. In September 2026, Victoria Bitter gained share of searches among beer brands in Australia, from 7.4% to 8.3%.

  3. In September 2026, Mountain Culture Beer Co gained share of searches among beer brands in Australia, from 11.2% to 12.1%.

  4. In September 2026, XXXX gained share of searches among beer brands in Australia, from 5.8% to 6.4%.

  5. In September 2026, Great Northern lost share of searches among beer brands in Australia, from 16.6% to 15.1%.

  6. In September 2026, Stone & Wood lost share of searches among beer brands in Australia, from 16.6% to 15.1%.

How are Victoria Bitter’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Victoria Bitter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vb beer
  • victoria bitter

Do you work for Victoria Bitter? To request corrections or removal please contact us via our support page and we will be happy to assist.

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