Brandwave

Victoria Bitter vs XXXX:Which is more popular?

In September 2026, Victoria Bitter had more branded searches than XXXX among beer brands in Australia. Victoria Bitter had about 8,100 branded searches, while XXXX had 6,300. Victoria Bitter made up 8.3% of all beer brand searches we track, and XXXX accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about beer brands, Victoria Bitter appeared in two of the four answers and XXXX in one. Victoria Bitter and XXXX were each mentioned first in one of the two answers that named either.

Among beer brands in Australia in September 2026

Who do people search for more?

Victoria Bitter, about 29% more searches than XXXX

Victoria Bitter 8.1K searchesXXXX 6.3K searches

Who does AI mention more?

Victoria Bitter, mentioned in 2 of 4 answers, XXXX in 1

Victoria Bitter in 2 of 4XXXX in 1 of 4

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Victoria Bitter first in 1XXXX first in 1

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Top beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Victoria Bitter was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. XXXX was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Victoria Bitter and XXXX were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Great Northern1st
  2. Mountain Culture Beer Co1st
  3. Balter3rd
  4. Coopers4th
  5. XXXX5th
  6. Victoria Bitter6th
  7. Carlton Draught7th
  8. Stone & Wood8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Balter4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Coopers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Great Northern2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mountain Culture Beer Co2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Victoria Bitter2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Carlton Draught1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stone & Wood1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • XXXX1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about beer brands

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Victoria Bitter or XXXX more popular in search?

This chart shows how often people search Google for Victoria Bitter and XXXX by name. Each line represents a brand's share of searches for all eight beer brands we track, month by month, from searches in Australia.

Victoria Bitter and XXXX among beer brands in Australia, by month

Share of searches by month for Victoria Bitter, XXXX. The figures are in the table below the chart.

View monthly share of searches table
MonthCoopersCarlton DraughtGreat NorthernStone & WoodMountain Culture Beer CoVictoria BitterXXXXBalter
Oct 202521.8%10.7%19.5%16%10.5%7.1%7.3%7.1%
Nov 202521.5%10.6%19.3%15.8%12.6%8.6%5.9%5.8%
Dec 202517.1%11.5%25.7%17.2%9.6%7.7%6.1%5.1%
Jan 202626.6%11.5%17.2%14.1%11.7%7.7%6%5.1%
Feb 202622.5%12.4%18.5%15.1%12.1%8.3%6.5%4.5%
Mar 202622.5%12.4%18.5%15.1%12.1%8.3%6.5%4.5%
Apr 202621.7%11.9%17.9%17.9%11.7%8%6.6%4.3%
May 202621%12.6%18.9%15.4%12%8.4%7%4.6%
Jun 202621.8%13.1%16%16%12.8%8.7%6.9%4.8%
Jul 202625.4%12.5%15.2%15.2%12.2%8.3%6.5%4.5%
Aug 202624%13.5%16.6%16.6%11.2%7.4%5.8%4.9%
Sep 202623.4%15.1%15.1%15.1%12.1%8.3%6.4%4.5%

How has the Victoria Bitter and XXXX comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Victoria Bitter took it in November 2025.
  • Across the 12 months ending September 2026, Victoria Bitter’s share of searches among beer brands in Australia moved from 7.1% to 8.3%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
  • Across the 12 months ending September 2026, XXXX’s share of searches among beer brands in Australia moved from 7.3% to 6.4%, and its estimated monthly branded searches moved from 6.8K to 6.3K.

How did search popularity change for Australia beer brands in September 2026?

2 changes

  1. In September 2026, Victoria Bitter gained share of searches among beer brands in Australia, from 7.4% to 8.3%.

  2. In September 2026, XXXX gained share of searches among beer brands in Australia, from 5.8% to 6.4%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Victoria Bitter’s and XXXX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Victoria Bitter

2 branded search terms

  • vb beer
  • victoria bitter

XXXX

2 branded search terms

  • xxxx beer
  • xxxx gold

How the Brand Demand Index is measured

Other head-to-heads among beer brands

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