Carlton Draught vs Stone & Wood:Which is more popular?
In September 2026, Carlton Draught and Stone & Wood were level in searches among beer brands in Australia, with an estimated 14.8K branded searches each, at 15.1% of the total each. When we asked ChatGPT and Google AI Overviews about beer brands, Carlton Draught and Stone & Wood each appeared in one of the four answers.
Who do people search for more?
Carlton Draught and Stone & Wood are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 1 of 4 answers.
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Top beer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Carlton Draught and Stone & Wood were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Balter4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Coopers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Great Northern2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mountain Culture Beer Co2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Victoria Bitter2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Carlton Draught1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Stone & Wood1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
XXXX1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about beer brands
4 answers
Asked ChatGPT
“What's the best beer brand in Australia?”
Asked ChatGPT
“What are the most popular beer brands in Australia?”
Asked ChatGPT
“What's the best Australian craft beer brand?”
Searched Google, AI Overview
“beer”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“craft beer”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Carlton Draught or Stone & Wood more popular in search?
This chart shows how often people search Google for Carlton Draught and Stone & Wood by name. Each line represents a brand's share of searches for all eight beer brands we track, month by month, from searches in Australia.
Share of searches by month for Carlton Draught, Stone & Wood. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coopers | Carlton Draught | Great Northern | Stone & Wood | Mountain Culture Beer Co | Victoria Bitter | XXXX | Balter |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.8% | 10.7% | 19.5% | 16% | 10.5% | 7.1% | 7.3% | 7.1% |
| Nov 2025 | 21.5% | 10.6% | 19.3% | 15.8% | 12.6% | 8.6% | 5.9% | 5.8% |
| Dec 2025 | 17.1% | 11.5% | 25.7% | 17.2% | 9.6% | 7.7% | 6.1% | 5.1% |
| Jan 2026 | 26.6% | 11.5% | 17.2% | 14.1% | 11.7% | 7.7% | 6% | 5.1% |
| Feb 2026 | 22.5% | 12.4% | 18.5% | 15.1% | 12.1% | 8.3% | 6.5% | 4.5% |
| Mar 2026 | 22.5% | 12.4% | 18.5% | 15.1% | 12.1% | 8.3% | 6.5% | 4.5% |
| Apr 2026 | 21.7% | 11.9% | 17.9% | 17.9% | 11.7% | 8% | 6.6% | 4.3% |
| May 2026 | 21% | 12.6% | 18.9% | 15.4% | 12% | 8.4% | 7% | 4.6% |
| Jun 2026 | 21.8% | 13.1% | 16% | 16% | 12.8% | 8.7% | 6.9% | 4.8% |
| Jul 2026 | 25.4% | 12.5% | 15.2% | 15.2% | 12.2% | 8.3% | 6.5% | 4.5% |
| Aug 2026 | 24% | 13.5% | 16.6% | 16.6% | 11.2% | 7.4% | 5.8% | 4.9% |
| Sep 2026 | 23.4% | 15.1% | 15.1% | 15.1% | 12.1% | 8.3% | 6.4% | 4.5% |
How has the Carlton Draught and Stone & Wood comparison changed over the last 12 months?
3 findings
- Carlton Draught was ahead of Stone & Wood in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carlton Draught’s share of searches among beer brands in Australia moved from 10.7% to 15.1%, and its estimated monthly branded searches moved from 9.9K to 14.8K.
- Across the 12 months ending September 2026, Stone & Wood’s share of searches among beer brands in Australia moved from 16% to 15.1%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for Australia beer brands in September 2026?
2 changes
In September 2026, Carlton Draught overtook Great Northern and Stone & Wood to rank 2nd among beer brands in Australia, with 15.1% of the searches.
In September 2026, Stone & Wood lost share of searches among beer brands in Australia, from 16.6% to 15.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Carlton Draught’s and Stone & Wood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Carlton Draught
1 branded search term
- carlton draught
Stone & Wood
1 branded search term
- stone and wood
Other head-to-heads among beer brands
- Coopers vs Carlton Draught: compare popularity
- Coopers vs Great Northern: compare popularity
- Coopers vs Stone & Wood: compare popularity
- Coopers vs Mountain Culture Beer Co: compare popularity
- Carlton Draught vs Great Northern: compare popularity
- Carlton Draught vs Mountain Culture Beer Co: compare popularity
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