Beer brands in Australia:Which are most popular?

Name: Beer brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Coopers was the most searched beer brand in Australia, accounting for 23.4% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Balter showed up in every answer. Great Northern and Mountain Culture Beer Co tied as the most recommended.

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Top beer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Balter appeared every time. Great Northern and Mountain Culture Beer Co tied as the most recommended. Balter was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Balter	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Coopers	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Great Northern	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Mountain Culture Beer Co	Named in 1 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	2 of 4
Victoria Bitter	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Carlton Draught	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Stone & Wood	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
XXXX	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4

Balter4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Coopers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Great Northern2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mountain Culture Beer Co2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Victoria Bitter2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Carlton Draught1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Stone & Wood1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
XXXX1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about beer brands

4 answers

Asked ChatGPT
“What's the best beer brand in Australia?”
Asked ChatGPT
“What are the most popular beer brands in Australia?”
1. 1Great Northern
2. 2XXXX
3. 3Coopers
4. 4Victoria Bitter
5. 5Carlton Draught
6. 6Stone & Wood
7. 7Balter
Asked ChatGPT
“What's the best Australian craft beer brand?”
Searched Google, AI Overview
“beer”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“craft beer”
1. 1Mountain Culture Beer Co
2. 2Balter

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which beer brands do people search for most?

This chart shows how often people search Google for each beer brand by name. Each line represents a brand's share of searches for all eight beer brands we track, month by month, from searches in Australia.

Share of searches among beer brands in Australia, by month

Month	Coopers	Carlton Draught	Great Northern	Stone & Wood	Mountain Culture Beer Co	Victoria Bitter	XXXX	Balter
Oct 2025	21.8%	10.7%	19.5%	16%	10.5%	7.1%	7.3%	7.1%
Nov 2025	21.5%	10.6%	19.3%	15.8%	12.6%	8.6%	5.9%	5.8%
Dec 2025	17.1%	11.5%	25.7%	17.2%	9.6%	7.7%	6.1%	5.1%
Jan 2026	26.6%	11.5%	17.2%	14.1%	11.7%	7.7%	6%	5.1%
Feb 2026	22.5%	12.4%	18.5%	15.1%	12.1%	8.3%	6.5%	4.5%
Mar 2026	22.5%	12.4%	18.5%	15.1%	12.1%	8.3%	6.5%	4.5%
Apr 2026	21.7%	11.9%	17.9%	17.9%	11.7%	8%	6.6%	4.3%
May 2026	21%	12.6%	18.9%	15.4%	12%	8.4%	7%	4.6%
Jun 2026	21.8%	13.1%	16%	16%	12.8%	8.7%	6.9%	4.8%
Jul 2026	25.4%	12.5%	15.2%	15.2%	12.2%	8.3%	6.5%	4.5%
Aug 2026	24%	13.5%	16.6%	16.6%	11.2%	7.4%	5.8%	4.9%
Sep 2026	23.4%	15.1%	15.1%	15.1%	12.1%	8.3%	6.4%	4.5%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Coopers	23.4%	22.9K	+7%	-0.6 points
2, moved from 4th to 2nd	Carlton Draught	15.1%	14.8K	+22.3%	+1.6 pointsmoved from 4th to 2nd
3, moved from 2nd to 3rd	Great Northern	15.1%	14.8K	0%	-1.5 pointsmoved from 2nd to 3rd
4, moved from 3rd to 4th	Stone & Wood	15.1%	14.8K	0%	-1.5 pointsmoved from 3rd to 4th
5, held 5th	Mountain Culture Beer Co	12.1%	11.8K	+18%	+0.9 points
6, held 6th	Victoria Bitter	8.3%	8.1K	+22.7%	+0.9 points
7, held 7th	XXXX	6.4%	6.3K	+21.2%	+0.6 points
8, held 8th	Balter	4.5%	4.4K	0%	-0.4 points

1.Coopers
23.4%
Held 1st. 22.9K estimated branded searches, +7% vs prior month. Share -0.6 points.
2.Carlton Draught
15.1%
Moved from 4th to 2nd. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.6 points.
3.Great Northern
15.1%
Moved from 2nd to 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -1.5 points.
4.Stone & Wood
15.1%
Moved from 3rd to 4th. 14.8K estimated branded searches, 0% vs prior month. Share -1.5 points.
5.Mountain Culture Beer Co
12.1%
Held 5th. 11.8K estimated branded searches, +18% vs prior month. Share +0.9 points.
6.Victoria Bitter
8.3%
Held 6th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.9 points.
7.XXXX
6.4%
Held 7th. 6.3K estimated branded searches, +21.2% vs prior month. Share +0.6 points.
8.Balter
4.5%
Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

Which brand is most popular in search among beer brands in Australia?

8 brands

In September 2026, Coopers was the most searched among beer brands in Australia, with an estimated 22.9K branded searches, 23.4% of all searches for the eight we track. Carlton Draught is in 2nd place, 8.3 percentage points behind at 15.1%.

Australia beer brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Coopers	21.8% → 23.4%	26.6%Jan 2026	17.1%Dec 2025	1st
Carlton Draught	10.7% → 15.1%	15.1%Sep 2026	10.6%Nov 2025	4th → 2nd
Great Northern	19.5% → 15.1%	25.7%Dec 2025	15.1%Sep 2026	2nd → 3rd
Stone & Wood	16% → 15.1%	17.9%Apr 2026	14.1%Jan 2026	3rd → 4th
Mountain Culture Beer Co	10.5% → 12.1%	12.8%Jun 2026	9.6%Dec 2025	5th
Victoria Bitter	7.1% → 8.3%	8.7%Jun 2026	7.1%Oct 2025	8th → 6th
XXXX	7.3% → 6.4%	7.3%Oct 2025	5.8%Aug 2026	6th → 7th
Balter	7.1% → 4.5%	7.1%Oct 2025	4.3%Apr 2026	7th → 8th

Each finding as a sentence

Across the 12 months ending September 2026, Coopers’ share of searches among beer brands in Australia increased from 21.8% to 23.4%.
Across the 12 months ending September 2026, Carlton Draught’s share of searches among beer brands in Australia increased from 10.7% to 15.1%.
Across the 12 months ending September 2026, Great Northern’s share of searches among beer brands in Australia decreased from 19.5% to 15.1%.
Across the 12 months ending September 2026, Stone & Wood’s share of searches among beer brands in Australia decreased from 16% to 15.1%.
Across the 12 months ending September 2026, Mountain Culture Beer Co’s share of searches among beer brands in Australia increased from 10.5% to 12.1%.
Across the 12 months ending September 2026, Victoria Bitter’s share of searches among beer brands in Australia increased from 7.1% to 8.3%.
Across the 12 months ending September 2026, XXXX’s share of searches among beer brands in Australia decreased from 7.3% to 6.4%.
Across the 12 months ending September 2026, Balter’s share of searches among beer brands in Australia decreased from 7.1% to 4.5%.
Across the 12 months ending September 2026, Coopers’ share of searches among beer brands in Australia peaked at 26.6% in January 2026 and was lowest at 17.1% in December 2025.
Across the 12 months ending September 2026, Carlton Draught’s share of searches among beer brands in Australia peaked at 15.1% in September 2026 and was lowest at 10.6% in November 2025.
Across the 12 months ending September 2026, Great Northern’s share of searches among beer brands in Australia peaked at 25.7% in December 2025 and was lowest at 15.1% in September 2026.
Across the 12 months ending September 2026, Stone & Wood’s share of searches among beer brands in Australia peaked at 17.9% in April 2026 and was lowest at 14.1% in January 2026.
Across the 12 months ending September 2026, Mountain Culture Beer Co’s share of searches among beer brands in Australia peaked at 12.8% in June 2026 and was lowest at 9.6% in December 2025.
Across the 12 months ending September 2026, Victoria Bitter’s share of searches among beer brands in Australia peaked at 8.7% in June 2026 and was lowest at 7.1% in October 2025.
Across the 12 months ending September 2026, XXXX’s share of searches among beer brands in Australia peaked at 7.3% in October 2025 and was lowest at 5.8% in August 2026.
Across the 12 months ending September 2026, Balter’s share of searches among beer brands in Australia peaked at 7.1% in October 2025 and was lowest at 4.3% in April 2026.
Across the 12 months ending September 2026, Carlton Draught rose from 4th to 2nd among beer brands in Australia.
Across the 12 months ending September 2026, Great Northern fell from 2nd to 3rd among beer brands in Australia.
Across the 12 months ending September 2026, Stone & Wood fell from 3rd to 4th among beer brands in Australia.
Across the 12 months ending September 2026, Victoria Bitter rose from 8th to 6th among beer brands in Australia.
Across the 12 months ending September 2026, XXXX fell from 6th to 7th among beer brands in Australia.
Across the 12 months ending September 2026, Balter fell from 7th to 8th among beer brands in Australia.

How did search popularity change for Australia beer brands in September 2026?

8 changes

In September 2026, Carlton Draught overtook Great Northern and Stone & Wood to rank 2nd among beer brands in Australia, with 15.1% of the searches.
In September 2026, Victoria Bitter gained share of searches among beer brands in Australia, from 7.4% to 8.3%.
In September 2026, Mountain Culture Beer Co gained share of searches among beer brands in Australia, from 11.2% to 12.1%.
In September 2026, XXXX gained share of searches among beer brands in Australia, from 5.8% to 6.4%.
In September 2026, Great Northern lost share of searches among beer brands in Australia, from 16.6% to 15.1%.
In September 2026, Stone & Wood lost share of searches among beer brands in Australia, from 16.6% to 15.1%.
In September 2026, Coopers lost share of searches among beer brands in Australia, from 24% to 23.4%.
Estimated monthly branded searches for Balter in Australia fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

How are branded searches counted for beer brands?

12 search terms

Each brand's share of searches among beer brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.