Brandwave

Carlton Draught vs Mountain Culture Beer Co:Which is more popular?

In September 2026, Carlton Draught had more branded searches than Mountain Culture Beer Co among beer brands in Australia. Carlton Draught had about 14,800 branded searches, while Mountain Culture Beer Co had 11,800. Carlton Draught made up 15.1% of all beer brand searches we track, and Mountain Culture Beer Co accounted for 12.1%. When we asked ChatGPT and Google AI Overviews about beer brands, Mountain Culture Beer Co appeared in two of the four answers and Carlton Draught in one. Mountain Culture Beer Co was mentioned before Carlton Draught in two out of three answers that named either.

Among beer brands in Australia in September 2026

Who do people search for more?

Carlton Draught, about 25% more searches than Mountain Culture Beer Co

Carlton Draught 14.8K searchesMountain Culture Beer Co 11.8K searches

Who does AI mention more?

Mountain Culture Beer Co, mentioned in 2 of 4 answers, Carlton Draught in 1

Mountain Culture Beer Co in 2 of 4Carlton Draught in 1 of 4

Who does AI recommend more?

Mountain Culture Beer Co, named ahead of Carlton Draught in 2 of 3 answers

Mountain Culture Beer Co first in 2Carlton Draught first in 1

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Top beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mountain Culture Beer Co was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Carlton Draught was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Mountain Culture Beer Co was listed before Carlton Draught in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Great Northern1st
  2. Mountain Culture Beer Co1st
  3. Balter3rd
  4. Coopers4th
  5. XXXX5th
  6. Victoria Bitter6th
  7. Carlton Draught7th
  8. Stone & Wood8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Balter4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Coopers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Great Northern2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mountain Culture Beer Co2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Victoria Bitter2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Carlton Draught1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stone & Wood1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • XXXX1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about beer brands

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Carlton Draught or Mountain Culture Beer Co more popular in search?

This chart shows how often people search Google for Carlton Draught and Mountain Culture Beer Co by name. Each line represents a brand's share of searches for all eight beer brands we track, month by month, from searches in Australia.

Carlton Draught and Mountain Culture Beer Co among beer brands in Australia, by month

Share of searches by month for Carlton Draught, Mountain Culture Beer Co. The figures are in the table below the chart.

View monthly share of searches table
MonthCoopersCarlton DraughtGreat NorthernStone & WoodMountain Culture Beer CoVictoria BitterXXXXBalter
Oct 202521.8%10.7%19.5%16%10.5%7.1%7.3%7.1%
Nov 202521.5%10.6%19.3%15.8%12.6%8.6%5.9%5.8%
Dec 202517.1%11.5%25.7%17.2%9.6%7.7%6.1%5.1%
Jan 202626.6%11.5%17.2%14.1%11.7%7.7%6%5.1%
Feb 202622.5%12.4%18.5%15.1%12.1%8.3%6.5%4.5%
Mar 202622.5%12.4%18.5%15.1%12.1%8.3%6.5%4.5%
Apr 202621.7%11.9%17.9%17.9%11.7%8%6.6%4.3%
May 202621%12.6%18.9%15.4%12%8.4%7%4.6%
Jun 202621.8%13.1%16%16%12.8%8.7%6.9%4.8%
Jul 202625.4%12.5%15.2%15.2%12.2%8.3%6.5%4.5%
Aug 202624%13.5%16.6%16.6%11.2%7.4%5.8%4.9%
Sep 202623.4%15.1%15.1%15.1%12.1%8.3%6.4%4.5%

How has the Carlton Draught and Mountain Culture Beer Co comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Mountain Culture Beer Co took it in November 2025, Carlton Draught took it in December 2025, Mountain Culture Beer Co took it in January 2026, Carlton Draught took it in February 2026.
  • Across the 12 months ending September 2026, Carlton Draught’s share of searches among beer brands in Australia moved from 10.7% to 15.1%, and its estimated monthly branded searches moved from 9.9K to 14.8K.
  • Across the 12 months ending September 2026, Mountain Culture Beer Co’s share of searches among beer brands in Australia moved from 10.5% to 12.1%, and its estimated monthly branded searches moved from 9.7K to 11.8K.

How did search popularity change for Australia beer brands in September 2026?

2 changes

  1. In September 2026, Carlton Draught overtook Great Northern and Stone & Wood to rank 2nd among beer brands in Australia, with 15.1% of the searches.

  2. In September 2026, Mountain Culture Beer Co gained share of searches among beer brands in Australia, from 11.2% to 12.1%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Carlton Draught’s and Mountain Culture Beer Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carlton Draught

1 branded search term

  • carlton draught

Mountain Culture Beer Co

2 branded search terms

  • mountain culture
  • mountain culture beer

How the Brand Demand Index is measured

Other head-to-heads among beer brands

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