Brandwave

Balter vs Victoria Bitter:Which is more popular?

In September 2026, Victoria Bitter had more branded searches than Balter among beer brands in Australia. Victoria Bitter had about 8,100 branded searches, while Balter had 4,400. Victoria Bitter made up 8.3% of all beer brand searches we track, and Balter accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about beer brands, Balter appeared in all four answers and Victoria Bitter in two. Balter was mentioned before Victoria Bitter in three out of four answers.

Among beer brands in Australia in September 2026

Who do people search for more?

Victoria Bitter, about 84% more searches than Balter

Victoria Bitter 8.1K searchesBalter 4.4K searches

Who does AI mention more?

Balter, mentioned in every answer we collected

Balter in 4 of 4Victoria Bitter in 2 of 4

Who does AI recommend more?

Balter, named ahead of Victoria Bitter in 3 of 4 answers

Balter first in 3Victoria Bitter first in 1

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Top beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Balter appeared in all four answers. Victoria Bitter was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Balter was listed before Victoria Bitter in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Great Northern1st
  2. Mountain Culture Beer Co1st
  3. Balter3rd
  4. Coopers4th
  5. XXXX5th
  6. Victoria Bitter6th
  7. Carlton Draught7th
  8. Stone & Wood8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Balter4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Coopers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Great Northern2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mountain Culture Beer Co2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Victoria Bitter2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Carlton Draught1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stone & Wood1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • XXXX1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about beer brands

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Balter or Victoria Bitter more popular in search?

This chart shows how often people search Google for Balter and Victoria Bitter by name. Each line represents a brand's share of searches for all eight beer brands we track, month by month, from searches in Australia.

Balter and Victoria Bitter among beer brands in Australia, by month

Share of searches by month for Victoria Bitter, Balter. The figures are in the table below the chart.

View monthly share of searches table
MonthCoopersCarlton DraughtGreat NorthernStone & WoodMountain Culture Beer CoVictoria BitterXXXXBalter
Oct 202521.8%10.7%19.5%16%10.5%7.1%7.3%7.1%
Nov 202521.5%10.6%19.3%15.8%12.6%8.6%5.9%5.8%
Dec 202517.1%11.5%25.7%17.2%9.6%7.7%6.1%5.1%
Jan 202626.6%11.5%17.2%14.1%11.7%7.7%6%5.1%
Feb 202622.5%12.4%18.5%15.1%12.1%8.3%6.5%4.5%
Mar 202622.5%12.4%18.5%15.1%12.1%8.3%6.5%4.5%
Apr 202621.7%11.9%17.9%17.9%11.7%8%6.6%4.3%
May 202621%12.6%18.9%15.4%12%8.4%7%4.6%
Jun 202621.8%13.1%16%16%12.8%8.7%6.9%4.8%
Jul 202625.4%12.5%15.2%15.2%12.2%8.3%6.5%4.5%
Aug 202624%13.5%16.6%16.6%11.2%7.4%5.8%4.9%
Sep 202623.4%15.1%15.1%15.1%12.1%8.3%6.4%4.5%

How has the Balter and Victoria Bitter comparison changed over the last 12 months?

3 findings
  • Victoria Bitter was ahead of Balter in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Balter’s share of searches among beer brands in Australia moved from 7.1% to 4.5%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
  • Across the 12 months ending September 2026, Victoria Bitter’s share of searches among beer brands in Australia moved from 7.1% to 8.3%, and its estimated monthly branded searches moved from 6.6K to 8.1K.

How did search popularity change for Australia beer brands in September 2026?

2 changes

  1. In September 2026, Victoria Bitter gained share of searches among beer brands in Australia, from 7.4% to 8.3%.

  2. Estimated monthly branded searches for Balter in Australia fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Balter’s and Victoria Bitter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Balter

1 branded search term

  • balter

Victoria Bitter

2 branded search terms

  • vb beer
  • victoria bitter

How the Brand Demand Index is measured

Other head-to-heads among beer brands

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