Carlton Draught vs Victoria Bitter:Which is more popular?
In September 2026, Carlton Draught had more branded searches than Victoria Bitter among beer brands in Australia. Carlton Draught had about 14,800 branded searches, while Victoria Bitter had 8,100. Carlton Draught made up 15.1% of all beer brand searches we track, and Victoria Bitter accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about beer brands, Victoria Bitter appeared in two of the four answers and Carlton Draught in one. Victoria Bitter was mentioned before Carlton Draught in every answer that named either.
Who do people search for more?
Carlton Draught, about 83% more searches than Victoria Bitter
Who does AI mention more?
Victoria Bitter, mentioned in 2 of 4 answers, Carlton Draught in 1
Who does AI recommend more?
Victoria Bitter, named ahead of Carlton Draught in 2 of 2 answers
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Top beer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Victoria Bitter was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Carlton Draught was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Victoria Bitter was listed before Carlton Draught in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Balter4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Coopers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Great Northern2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mountain Culture Beer Co2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Victoria Bitter2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Carlton Draught1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Stone & Wood1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
XXXX1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about beer brands
4 answers
Asked ChatGPT
“What's the best beer brand in Australia?”
Asked ChatGPT
“What are the most popular beer brands in Australia?”
Asked ChatGPT
“What's the best Australian craft beer brand?”
Searched Google, AI Overview
“beer”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“craft beer”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Carlton Draught or Victoria Bitter more popular in search?
This chart shows how often people search Google for Carlton Draught and Victoria Bitter by name. Each line represents a brand's share of searches for all eight beer brands we track, month by month, from searches in Australia.
Share of searches by month for Carlton Draught, Victoria Bitter. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coopers | Carlton Draught | Great Northern | Stone & Wood | Mountain Culture Beer Co | Victoria Bitter | XXXX | Balter |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.8% | 10.7% | 19.5% | 16% | 10.5% | 7.1% | 7.3% | 7.1% |
| Nov 2025 | 21.5% | 10.6% | 19.3% | 15.8% | 12.6% | 8.6% | 5.9% | 5.8% |
| Dec 2025 | 17.1% | 11.5% | 25.7% | 17.2% | 9.6% | 7.7% | 6.1% | 5.1% |
| Jan 2026 | 26.6% | 11.5% | 17.2% | 14.1% | 11.7% | 7.7% | 6% | 5.1% |
| Feb 2026 | 22.5% | 12.4% | 18.5% | 15.1% | 12.1% | 8.3% | 6.5% | 4.5% |
| Mar 2026 | 22.5% | 12.4% | 18.5% | 15.1% | 12.1% | 8.3% | 6.5% | 4.5% |
| Apr 2026 | 21.7% | 11.9% | 17.9% | 17.9% | 11.7% | 8% | 6.6% | 4.3% |
| May 2026 | 21% | 12.6% | 18.9% | 15.4% | 12% | 8.4% | 7% | 4.6% |
| Jun 2026 | 21.8% | 13.1% | 16% | 16% | 12.8% | 8.7% | 6.9% | 4.8% |
| Jul 2026 | 25.4% | 12.5% | 15.2% | 15.2% | 12.2% | 8.3% | 6.5% | 4.5% |
| Aug 2026 | 24% | 13.5% | 16.6% | 16.6% | 11.2% | 7.4% | 5.8% | 4.9% |
| Sep 2026 | 23.4% | 15.1% | 15.1% | 15.1% | 12.1% | 8.3% | 6.4% | 4.5% |
How has the Carlton Draught and Victoria Bitter comparison changed over the last 12 months?
3 findings
- Carlton Draught was ahead of Victoria Bitter in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carlton Draught’s share of searches among beer brands in Australia moved from 10.7% to 15.1%, and its estimated monthly branded searches moved from 9.9K to 14.8K.
- Across the 12 months ending September 2026, Victoria Bitter’s share of searches among beer brands in Australia moved from 7.1% to 8.3%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for Australia beer brands in September 2026?
2 changes
In September 2026, Carlton Draught overtook Great Northern and Stone & Wood to rank 2nd among beer brands in Australia, with 15.1% of the searches.
In September 2026, Victoria Bitter gained share of searches among beer brands in Australia, from 7.4% to 8.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Carlton Draught’s and Victoria Bitter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Carlton Draught
1 branded search term
- carlton draught
Victoria Bitter
2 branded search terms
- vb beer
- victoria bitter
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