Brandwave

Coopers vs Victoria Bitter:Which is more popular?

In September 2026, Coopers had more branded searches than Victoria Bitter among beer brands in Australia. Coopers had about 22,900 branded searches, while Victoria Bitter had 8,100. Coopers made up 23.4% of all beer brand searches we track, and Victoria Bitter accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about beer brands, Coopers appeared in three of the four answers and Victoria Bitter in two. Coopers was mentioned before Victoria Bitter in every answer that named either.

Among beer brands in Australia in September 2026

Who do people search for more?

Coopers, about 3 searches for every 1 for Victoria Bitter

Coopers 22.9K searchesVictoria Bitter 8.1K searches

Who does AI mention more?

Coopers, mentioned in 3 of 4 answers, Victoria Bitter in 2

Coopers in 3 of 4Victoria Bitter in 2 of 4

Who does AI recommend more?

Coopers, named ahead of Victoria Bitter in 3 of 3 answers

Coopers first in 3Victoria Bitter never first

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Top beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Coopers was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Victoria Bitter was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Coopers was listed before Victoria Bitter in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Great Northern1st
  2. Mountain Culture Beer Co1st
  3. Balter3rd
  4. Coopers4th
  5. XXXX5th
  6. Victoria Bitter6th
  7. Carlton Draught7th
  8. Stone & Wood8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Balter4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Coopers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Great Northern2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mountain Culture Beer Co2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Victoria Bitter2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Carlton Draught1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stone & Wood1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • XXXX1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about beer brands

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Coopers or Victoria Bitter more popular in search?

This chart shows how often people search Google for Coopers and Victoria Bitter by name. Each line represents a brand's share of searches for all eight beer brands we track, month by month, from searches in Australia.

Coopers and Victoria Bitter among beer brands in Australia, by month

Share of searches by month for Coopers, Victoria Bitter. The figures are in the table below the chart.

View monthly share of searches table
MonthCoopersCarlton DraughtGreat NorthernStone & WoodMountain Culture Beer CoVictoria BitterXXXXBalter
Oct 202521.8%10.7%19.5%16%10.5%7.1%7.3%7.1%
Nov 202521.5%10.6%19.3%15.8%12.6%8.6%5.9%5.8%
Dec 202517.1%11.5%25.7%17.2%9.6%7.7%6.1%5.1%
Jan 202626.6%11.5%17.2%14.1%11.7%7.7%6%5.1%
Feb 202622.5%12.4%18.5%15.1%12.1%8.3%6.5%4.5%
Mar 202622.5%12.4%18.5%15.1%12.1%8.3%6.5%4.5%
Apr 202621.7%11.9%17.9%17.9%11.7%8%6.6%4.3%
May 202621%12.6%18.9%15.4%12%8.4%7%4.6%
Jun 202621.8%13.1%16%16%12.8%8.7%6.9%4.8%
Jul 202625.4%12.5%15.2%15.2%12.2%8.3%6.5%4.5%
Aug 202624%13.5%16.6%16.6%11.2%7.4%5.8%4.9%
Sep 202623.4%15.1%15.1%15.1%12.1%8.3%6.4%4.5%

How has the Coopers and Victoria Bitter comparison changed over the last 12 months?

3 findings
  • Coopers was ahead of Victoria Bitter in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Coopers’ share of searches among beer brands in Australia moved from 21.8% to 23.4%, and its estimated monthly branded searches moved from 20.2K to 22.9K.
  • Across the 12 months ending September 2026, Victoria Bitter’s share of searches among beer brands in Australia moved from 7.1% to 8.3%, and its estimated monthly branded searches moved from 6.6K to 8.1K.

How did search popularity change for Australia beer brands in September 2026?

2 changes

  1. In September 2026, Victoria Bitter gained share of searches among beer brands in Australia, from 7.4% to 8.3%.

  2. In September 2026, Coopers lost share of searches among beer brands in Australia, from 24% to 23.4%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Coopers’ and Victoria Bitter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coopers

2 branded search terms

  • coopers
  • coopers brewery

Victoria Bitter

2 branded search terms

  • vb beer
  • victoria bitter

How the Brand Demand Index is measured

Other head-to-heads among beer brands

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