Stone & Wood vs Victoria Bitter:Which is more popular?
In September 2026, Stone & Wood had more branded searches than Victoria Bitter among beer brands in Australia. Stone & Wood had about 14,800 branded searches, while Victoria Bitter had 8,100. Stone & Wood made up 15.1% of all beer brand searches we track, and Victoria Bitter accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about beer brands, Victoria Bitter appeared in two of the four answers and Stone & Wood in one. Victoria Bitter was mentioned before Stone & Wood in every answer that named either.
Who do people search for more?
Stone & Wood, about 83% more searches than Victoria Bitter
Who does AI mention more?
Victoria Bitter, mentioned in 2 of 4 answers, Stone & Wood in 1
Who does AI recommend more?
Victoria Bitter, named ahead of Stone & Wood in 2 of 2 answers
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Top beer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Victoria Bitter was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Stone & Wood was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Victoria Bitter was listed before Stone & Wood in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Balter4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Coopers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Great Northern2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mountain Culture Beer Co2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Victoria Bitter2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Carlton Draught1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Stone & Wood1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
XXXX1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about beer brands
4 answers
Asked ChatGPT
“What's the best beer brand in Australia?”
Asked ChatGPT
“What are the most popular beer brands in Australia?”
Asked ChatGPT
“What's the best Australian craft beer brand?”
Searched Google, AI Overview
“beer”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“craft beer”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Stone & Wood or Victoria Bitter more popular in search?
This chart shows how often people search Google for Stone & Wood and Victoria Bitter by name. Each line represents a brand's share of searches for all eight beer brands we track, month by month, from searches in Australia.
Share of searches by month for Stone & Wood, Victoria Bitter. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coopers | Carlton Draught | Great Northern | Stone & Wood | Mountain Culture Beer Co | Victoria Bitter | XXXX | Balter |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.8% | 10.7% | 19.5% | 16% | 10.5% | 7.1% | 7.3% | 7.1% |
| Nov 2025 | 21.5% | 10.6% | 19.3% | 15.8% | 12.6% | 8.6% | 5.9% | 5.8% |
| Dec 2025 | 17.1% | 11.5% | 25.7% | 17.2% | 9.6% | 7.7% | 6.1% | 5.1% |
| Jan 2026 | 26.6% | 11.5% | 17.2% | 14.1% | 11.7% | 7.7% | 6% | 5.1% |
| Feb 2026 | 22.5% | 12.4% | 18.5% | 15.1% | 12.1% | 8.3% | 6.5% | 4.5% |
| Mar 2026 | 22.5% | 12.4% | 18.5% | 15.1% | 12.1% | 8.3% | 6.5% | 4.5% |
| Apr 2026 | 21.7% | 11.9% | 17.9% | 17.9% | 11.7% | 8% | 6.6% | 4.3% |
| May 2026 | 21% | 12.6% | 18.9% | 15.4% | 12% | 8.4% | 7% | 4.6% |
| Jun 2026 | 21.8% | 13.1% | 16% | 16% | 12.8% | 8.7% | 6.9% | 4.8% |
| Jul 2026 | 25.4% | 12.5% | 15.2% | 15.2% | 12.2% | 8.3% | 6.5% | 4.5% |
| Aug 2026 | 24% | 13.5% | 16.6% | 16.6% | 11.2% | 7.4% | 5.8% | 4.9% |
| Sep 2026 | 23.4% | 15.1% | 15.1% | 15.1% | 12.1% | 8.3% | 6.4% | 4.5% |
How has the Stone & Wood and Victoria Bitter comparison changed over the last 12 months?
3 findings
- Stone & Wood was ahead of Victoria Bitter in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Stone & Wood’s share of searches among beer brands in Australia moved from 16% to 15.1%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 12 months ending September 2026, Victoria Bitter’s share of searches among beer brands in Australia moved from 7.1% to 8.3%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for Australia beer brands in September 2026?
3 changes
In September 2026, Carlton Draught overtook Great Northern and Stone & Wood to rank 2nd among beer brands in Australia, with 15.1% of the searches.
In September 2026, Victoria Bitter gained share of searches among beer brands in Australia, from 7.4% to 8.3%.
In September 2026, Stone & Wood lost share of searches among beer brands in Australia, from 16.6% to 15.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Stone & Wood’s and Victoria Bitter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Stone & Wood
1 branded search term
- stone and wood
Victoria Bitter
2 branded search terms
- vb beer
- victoria bitter
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