Brandwave

How popular isTefal?

In September 2026, people searched for Tefal by name about 8,680 times in Australia, an 8.2% increase from the previous year. These searches made up 3.3% of all Australia cookware brand searches, placing Tefal eighth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about cookware brands, Tefal appeared in one of the five answers and was the sixth most recommended of the 13.

Search and AI answers in September 2026

Tefal is the eighth most searched of 13 competitors and the sixth most recommended in AI answers.

  1. Le CreusetShare of searches 49.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. HexCladShare of searches 9.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. SolidteknicsShare of searches 9.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. ScanpanShare of searches 6.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd
  5. TefalShare of searches 3.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

+8 more

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Top cookware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tefal was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tefal is the sixth most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Solidteknics1st
  2. Scanpan2nd
  3. Baccarat2nd
  4. Le Creuset4th
  5. Essteele5th
  6. Tefal6th
  7. HexClad–
  8. Staub–
  9. GreenPan–
  10. Tramontina–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Solidteknics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Le Creuset2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scanpan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Baccarat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tefal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Essteele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GreenPan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about cookware brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which cookware brands compete with Tefal?

Tefal against cookware brands in Australia, by month

Share of searches by month for Le Creuset, HexClad, Solidteknics, Scanpan, Staub, Baccarat, GreenPan, Tefal, Essteele. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetHexCladSolidteknicsScanpanStaubBaccaratGreenPanTefalEssteeleTramontinaStanley RogersPyroluxCirculon
Oct 202546.8%11.4%14%7.7%4.2%2.7%4.2%2.5%2.3%1.5%1.2%0.83%0.83%
Nov 202541.5%15.2%15.2%6.8%8.3%2%3.7%2.2%2%1.1%0.87%0.46%0.6%
Dec 202553.5%13.1%8.7%7.1%3.9%2.1%3.9%2.3%1.7%1.4%1.1%0.52%0.52%
Jan 202648.2%11.8%11.8%7.9%4.3%2.3%4.3%2.6%2.3%1.9%1.3%0.7%0.7%
Feb 202647.9%11.7%11.7%7.8%4.3%2.8%4.3%2.7%2.2%1.9%1%0.85%0.7%
Mar 202650.6%10.1%10.1%8.3%5.5%2.5%3.7%2.8%1.9%1.6%1.3%0.74%0.74%
Apr 202646.7%14%11.4%7.6%4.1%3.4%4.1%2.5%1.8%1.8%1.2%0.68%0.68%
May 202646.2%11.3%17%7.6%4.1%3.4%3.4%2.1%1.5%1.5%0.99%0.67%0.45%
Jun 202645.3%13.5%11.1%7.4%6.1%4%4%2.5%2.2%1.2%1.2%0.75%0.66%
Jul 202645.3%11.1%13.6%7.4%4.9%4%4%3%2.2%1.7%1.2%0.81%0.66%
Aug 202646.5%11.4%11.4%7.6%5.1%4.1%4.1%3.5%2.3%1.5%1.2%0.83%0.55%
Sep 202649.6%9.9%9.9%6.6%6.6%3.6%3.6%3.3%2.4%1.6%1.3%0.88%0.72%

  1. 1.Le Creuset

    49.6%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +3.1 points.

  2. 2.HexClad

    9.9%

    Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  3. 3.Solidteknics

    9.9%

    Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  4. 4.Scanpan

    6.6%

    Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1 points.

  5. 5.Staub

    6.6%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.5 points.

  6. 6.Baccarat

    3.6%

    Held 6th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  7. 7.GreenPan

    3.6%

    Held 7th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  8. 8.Tefal

    3.3%

    Held 8th. 3.3K estimated branded searches, -13.2% vs prior month. Share -0.3 points.

  9. 9.Essteele

    2.4%

    Held 9th. 2.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  10. 10.Tramontina

    1.6%

    Held 10th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Stanley Rogers

    1.3%

    Held 11th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

  12. 12.Pyrolux

    0.88%

    Held 12th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.

  13. 13.Circulon

    0.72%

    Held 13th. 720 estimated branded searches, +22% vs prior month. Share +0.2 points.

Compare popularity between Tefal and its closest rivals

Every comparison with Tefal

21 comparisons

How has branded search demand for Tefal changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tefal in Australia rose from 8K to 8.7K.
  • Across the 12 months ending September 2026, Tefal’s share of searches among cookware brands in Australia increased from 2.5% to 3.3%.
  • Across the 12 months ending September 2026, Tefal’s share of searches among cookware brands in Australia peaked at 3.5% in August 2026 and was lowest at 2.1% in May 2026.

How did search popularity change for Australia cookware brands in September 2026?

6 changes

  1. In September 2026, Le Creuset gained share of searches among cookware brands in Australia, from 46.5% to 49.6%.

  2. In September 2026, Staub gained share of searches among cookware brands in Australia, from 5.1% to 6.6%.

  3. In September 2026, HexClad lost share of searches among cookware brands in Australia, from 11.4% to 9.9%.

  4. In September 2026, Solidteknics lost share of searches among cookware brands in Australia, from 11.4% to 9.9%.

  5. In September 2026, Scanpan lost share of searches among cookware brands in Australia, from 7.6% to 6.6%.

  6. In September 2026, Baccarat lost share of searches among cookware brands in Australia, from 4.1% to 3.6%.

How are Tefal’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Tefal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tefal air fryer
  • tefal cookware
  • tefal pans

Do you work for Tefal? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Tefal compete?

Tefal is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Air fryer brands4th of 104.6%Show ranking
Cookware brands8th of 133.3%Shown above
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