NutriBullet vs Tefal:Which is more popular?
In September 2026, Tefal had more branded searches than NutriBullet among air fryer brands in Australia. Tefal had about 5,400 branded searches, while NutriBullet had 880. Tefal made up 4.6% of all air fryer brand searches we track, and NutriBullet accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about air fryer brands, Tefal appeared in two of the five answers and NutriBullet in none.
Who do people search for more?
Tefal, about 6 searches for every 1 for NutriBullet
Who does AI mention more?
Tefal, mentioned in 2 of 5 answers, NutriBullet in 0
Who does AI recommend more?
Tefal, the only one of the two named
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Top air fryer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tefal was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. NutriBullet did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ninja1st
Philips2nd
Breville3rd
Kmart4th- Tefal5th
Sunbeam5th
Russell Hobbs–
COSORI–
Kogan–
NutriBullet–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ninja5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tefal2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sunbeam2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Breville2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kmart1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- COSORI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kogan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NutriBullet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air fryer brands
5 answers
Asked ChatGPT
“What's the best air fryer in Australia?”
Asked ChatGPT
“Which air fryer brand is most reliable?”
Asked ChatGPT
“Which air fryer is best for a family?”
Searched Google, AI Overview
“air fryer”
Searched Google, AI Overview
“best air fryer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is NutriBullet or Tefal more popular in search?
This chart shows how often people search Google for NutriBullet and Tefal by name. Each line represents a brand's share of searches for all ten air fryer brands we track, month by month, from searches in Australia.
Share of searches by month for Tefal, NutriBullet. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ninja | Kmart | Philips | Tefal | Sunbeam | Russell Hobbs | Breville | COSORI | Kogan | NutriBullet |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 30.1% | 16.5% | 4.9% | 4% | 2.6% | 2.2% | 0.8% | 1.2% | 0.8% |
| Nov 2025 | 37.3% | 25% | 20.4% | 5% | 4.1% | 2.7% | 2.7% | 0.99% | 0.99% | 0.8% |
| Dec 2025 | 37.9% | 25.3% | 20.7% | 4.1% | 4.1% | 2.8% | 2.3% | 0.81% | 1% | 1% |
| Jan 2026 | 39.5% | 26.4% | 17.7% | 4.3% | 3.5% | 2.9% | 2.3% | 1.3% | 1% | 1% |
| Feb 2026 | 41.9% | 28% | 15.3% | 3.7% | 3.7% | 2.5% | 2% | 1% | 0.91% | 0.91% |
| Mar 2026 | 38.8% | 31.7% | 14.2% | 3.5% | 2.8% | 2.8% | 1.8% | 2.8% | 0.96% | 0.69% |
| Apr 2026 | 43.5% | 29.1% | 13% | 3.9% | 3.2% | 2.6% | 2.1% | 1.1% | 0.88% | 0.63% |
| May 2026 | 43.6% | 29.1% | 13% | 3.9% | 3.2% | 2.6% | 2.1% | 0.88% | 0.88% | 0.77% |
| Jun 2026 | 50.6% | 22.6% | 12.4% | 5.5% | 2.5% | 2.5% | 1.6% | 1.1% | 0.68% | 0.6% |
| Jul 2026 | 42.3% | 28.3% | 12.6% | 4.6% | 3.8% | 2.5% | 2% | 2% | 1.1% | 0.75% |
| Aug 2026 | 41.1% | 27.5% | 12.3% | 4.5% | 3.7% | 3% | 2.4% | 1.6% | 1.1% | 3% |
| Sep 2026 | 42.4% | 28.4% | 12.7% | 4.6% | 3.8% | 3.1% | 2.1% | 1.4% | 0.86% | 0.75% |
How has the NutriBullet and Tefal comparison changed over the last 12 months?
3 findings
- Tefal was ahead of NutriBullet in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NutriBullet’s share of searches among air fryer brands in Australia moved from 0.8% to 0.75%, and its estimated monthly branded searches held steady at 880.
- Across the 12 months ending September 2026, Tefal’s share of searches among air fryer brands in Australia moved from 4.9% to 4.6%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for Australia air fryer brands in September 2026?
1 change
In September 2026, NutriBullet lost share of searches among air fryer brands in Australia, from 3% to 0.75%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using NutriBullet’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NutriBullet
1 branded search term
- nutribullet air fryer
Tefal
1 branded search term
- tefal air fryer
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