Brandwave

How popular isScanpan?

In September 2026, people searched for Scanpan by name about 6,600 times in Australia, an 18.5% decrease from the previous year. These searches made up 6.6% of all Australia cookware brand searches, placing Scanpan fourth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about cookware brands, Scanpan appeared in one of the five answers and was the joint second most recommended of the 13.

Search and AI answers in September 2026

Scanpan is the fourth most searched of 13 competitors and the joint second most recommended in AI answers.

  1. Le CreusetShare of searches 49.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. HexCladShare of searches 9.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. SolidteknicsShare of searches 9.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. ScanpanShare of searches 6.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd
  5. StaubShare of searches 6.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+8 more

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Top cookware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Scanpan was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Scanpan is the joint second most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Solidteknics1st
  2. Scanpan2nd
  3. Baccarat2nd
  4. Le Creuset4th
  5. Essteele5th
  6. Tefal6th
  7. HexClad–
  8. Staub–
  9. GreenPan–
  10. Tramontina–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Solidteknics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Le Creuset2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scanpan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Baccarat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tefal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Essteele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GreenPan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about cookware brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which cookware brands compete with Scanpan?

Scanpan against cookware brands in Australia, by month

Share of searches by month for Le Creuset, HexClad, Solidteknics, Scanpan, Staub, Baccarat, GreenPan, Tefal, Essteele. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetHexCladSolidteknicsScanpanStaubBaccaratGreenPanTefalEssteeleTramontinaStanley RogersPyroluxCirculon
Oct 202546.8%11.4%14%7.7%4.2%2.7%4.2%2.5%2.3%1.5%1.2%0.83%0.83%
Nov 202541.5%15.2%15.2%6.8%8.3%2%3.7%2.2%2%1.1%0.87%0.46%0.6%
Dec 202553.5%13.1%8.7%7.1%3.9%2.1%3.9%2.3%1.7%1.4%1.1%0.52%0.52%
Jan 202648.2%11.8%11.8%7.9%4.3%2.3%4.3%2.6%2.3%1.9%1.3%0.7%0.7%
Feb 202647.9%11.7%11.7%7.8%4.3%2.8%4.3%2.7%2.2%1.9%1%0.85%0.7%
Mar 202650.6%10.1%10.1%8.3%5.5%2.5%3.7%2.8%1.9%1.6%1.3%0.74%0.74%
Apr 202646.7%14%11.4%7.6%4.1%3.4%4.1%2.5%1.8%1.8%1.2%0.68%0.68%
May 202646.2%11.3%17%7.6%4.1%3.4%3.4%2.1%1.5%1.5%0.99%0.67%0.45%
Jun 202645.3%13.5%11.1%7.4%6.1%4%4%2.5%2.2%1.2%1.2%0.75%0.66%
Jul 202645.3%11.1%13.6%7.4%4.9%4%4%3%2.2%1.7%1.2%0.81%0.66%
Aug 202646.5%11.4%11.4%7.6%5.1%4.1%4.1%3.5%2.3%1.5%1.2%0.83%0.55%
Sep 202649.6%9.9%9.9%6.6%6.6%3.6%3.6%3.3%2.4%1.6%1.3%0.88%0.72%

  1. 1.Le Creuset

    49.6%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +3.1 points.

  2. 2.HexClad

    9.9%

    Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  3. 3.Solidteknics

    9.9%

    Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  4. 4.Scanpan

    6.6%

    Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1 points.

  5. 5.Staub

    6.6%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.5 points.

  6. 6.Baccarat

    3.6%

    Held 6th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  7. 7.GreenPan

    3.6%

    Held 7th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  8. 8.Tefal

    3.3%

    Held 8th. 3.3K estimated branded searches, -13.2% vs prior month. Share -0.3 points.

  9. 9.Essteele

    2.4%

    Held 9th. 2.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  10. 10.Tramontina

    1.6%

    Held 10th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Stanley Rogers

    1.3%

    Held 11th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

  12. 12.Pyrolux

    0.88%

    Held 12th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.

  13. 13.Circulon

    0.72%

    Held 13th. 720 estimated branded searches, +22% vs prior month. Share +0.2 points.

Compare popularity between Scanpan and its closest rivals

Every comparison with Scanpan

12 comparisons

How has branded search demand for Scanpan changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Scanpan in Australia fell from 8.1K to 6.6K.
  • Across the 12 months ending September 2026, Scanpan’s share of searches among cookware brands in Australia decreased from 7.7% to 6.6%.
  • Across the 12 months ending September 2026, Scanpan’s share of searches among cookware brands in Australia peaked at 8.3% in March 2026 and was lowest at 6.6% in September 2026.

How did search popularity change for Australia cookware brands in September 2026?

6 changes

  1. In September 2026, Le Creuset gained share of searches among cookware brands in Australia, from 46.5% to 49.6%.

  2. In September 2026, Staub gained share of searches among cookware brands in Australia, from 5.1% to 6.6%.

  3. In September 2026, HexClad lost share of searches among cookware brands in Australia, from 11.4% to 9.9%.

  4. In September 2026, Solidteknics lost share of searches among cookware brands in Australia, from 11.4% to 9.9%.

  5. In September 2026, Scanpan lost share of searches among cookware brands in Australia, from 7.6% to 6.6%.

  6. In September 2026, Baccarat lost share of searches among cookware brands in Australia, from 4.1% to 3.6%.

How are Scanpan’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Scanpan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • scanpan

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How the Brand Demand Index is measured

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