Cookware brands in Australia:Which are most popular?

Name: Cookware brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Le Creuset was the most searched cookware brand in Australia, accounting for 49.6% of all searches among the 13 brands we track. When we checked with ChatGPT and Google AI Overviews, Solidteknics was mentioned most often, in three of the five answers. Solidteknics was recommended most often, coming first in one out of three responses that gave a list.

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Top cookware brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Solidteknics was mentioned most often, in three of the five answers. Solidteknics was recommended most often, coming first in one out of three answers that gave a list. Scanpan and Baccarat tied for second. HexClad, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Solidteknics	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Le Creuset	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Scanpan	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Baccarat	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Tefal	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Essteele	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
HexClad	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Staub	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
GreenPan	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Tramontina	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Stanley Rogers	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Pyrolux	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Circulon	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Solidteknics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Le Creuset2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Scanpan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Baccarat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tefal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Essteele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GreenPan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stanley Rogers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pyrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cookware brands

5 answers

Asked ChatGPT
“What's the best cookware brand in Australia?”
1. 1Scanpan
2. 2Solidteknics
3. 3Essteele
4. 4Le Creuset
5. 5Tefal
Asked ChatGPT
“Which frying pan brand lasts the longest?”
1. 1Solidteknics
2. 2Le Creuset
Asked ChatGPT
“Which cookware is best for an induction cooktop?”
Searched Google, AI Overview
“cookware”
1. 1Baccarat
2. 2Solidteknics
Searched Google, AI Overview
“frying pan”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which cookware brands do people search for most?

This chart shows how often people search Google for each cookware brand by name. Each line represents a brand's share of searches for all 13 cookware brands we track, month by month, from searches in Australia.

Share of searches among cookware brands in Australia, by month

Month	Le Creuset	HexClad	Solidteknics	Scanpan	Staub	Baccarat	GreenPan	Tefal	Essteele	Tramontina	Stanley Rogers	Pyrolux	Circulon
Oct 2025	46.8%	11.4%	14%	7.7%	4.2%	2.7%	4.2%	2.5%	2.3%	1.5%	1.2%	0.83%	0.83%
Nov 2025	41.5%	15.2%	15.2%	6.8%	8.3%	2%	3.7%	2.2%	2%	1.1%	0.87%	0.46%	0.6%
Dec 2025	53.5%	13.1%	8.7%	7.1%	3.9%	2.1%	3.9%	2.3%	1.7%	1.4%	1.1%	0.52%	0.52%
Jan 2026	48.2%	11.8%	11.8%	7.9%	4.3%	2.3%	4.3%	2.6%	2.3%	1.9%	1.3%	0.7%	0.7%
Feb 2026	47.9%	11.7%	11.7%	7.8%	4.3%	2.8%	4.3%	2.7%	2.2%	1.9%	1%	0.85%	0.7%
Mar 2026	50.6%	10.1%	10.1%	8.3%	5.5%	2.5%	3.7%	2.8%	1.9%	1.6%	1.3%	0.74%	0.74%
Apr 2026	46.7%	14%	11.4%	7.6%	4.1%	3.4%	4.1%	2.5%	1.8%	1.8%	1.2%	0.68%	0.68%
May 2026	46.2%	11.3%	17%	7.6%	4.1%	3.4%	3.4%	2.1%	1.5%	1.5%	0.99%	0.67%	0.45%
Jun 2026	45.3%	13.5%	11.1%	7.4%	6.1%	4%	4%	2.5%	2.2%	1.2%	1.2%	0.75%	0.66%
Jul 2026	45.3%	11.1%	13.6%	7.4%	4.9%	4%	4%	3%	2.2%	1.7%	1.2%	0.81%	0.66%
Aug 2026	46.5%	11.4%	11.4%	7.6%	5.1%	4.1%	4.1%	3.5%	2.3%	1.5%	1.2%	0.83%	0.55%
Sep 2026	49.6%	9.9%	9.9%	6.6%	6.6%	3.6%	3.6%	3.3%	2.4%	1.6%	1.3%	0.88%	0.72%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Le Creuset	49.6%	49.5K	0%	+3.1 points
2, held 2nd	HexClad	9.9%	9.9K	-18.2%	-1.4 points
3, held 3rd	Solidteknics	9.9%	9.9K	-18.2%	-1.4 points
4, held 4th	Scanpan	6.6%	6.6K	-18.5%	-1 points
5, held 5th	Staub	6.6%	6.6K	+22.2%	+1.5 points
6, held 6th	Baccarat	3.6%	3.6K	-18.2%	-0.5 points
7, held 7th	GreenPan	3.6%	3.6K	-18.2%	-0.5 points
8, held 8th	Tefal	3.3%	3.3K	-13.2%	-0.3 points
9, held 9th	Essteele	2.4%	2.4K	0%	+0.2 points
10, held 10th	Tramontina	1.6%	1.6K	0%	+0.1 points
11, held 11th	Stanley Rogers	1.3%	1.3K	0%	+0.1 points
12, held 12th	Pyrolux	0.88%	880	0%	+0.1 points
13, held 13th	Circulon	0.72%	720	+22%	+0.2 points

1.Le Creuset
49.6%
Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +3.1 points.
2.HexClad
9.9%
Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
3.Solidteknics
9.9%
Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
4.Scanpan
6.6%
Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1 points.
5.Staub
6.6%
Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.5 points.
6.Baccarat
3.6%
Held 6th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
7.GreenPan
3.6%
Held 7th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
8.Tefal
3.3%
Held 8th. 3.3K estimated branded searches, -13.2% vs prior month. Share -0.3 points.
9.Essteele
2.4%
Held 9th. 2.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
10.Tramontina
1.6%
Held 10th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
11.Stanley Rogers
1.3%
Held 11th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.
12.Pyrolux
0.88%
Held 12th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.
13.Circulon
0.72%
Held 13th. 720 estimated branded searches, +22% vs prior month. Share +0.2 points.

Which brand is most popular in search among cookware brands in Australia?

13 brands

In September 2026, Le Creuset was the most searched among cookware brands in Australia, with an estimated 49.5K branded searches, 49.6% of all searches for the 13 we track. HexClad is in 2nd place, 39.6 percentage points behind at 9.9%.

Australia cookware brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Le Creuset	46.8% → 49.6%	53.5%Dec 2025	41.5%Nov 2025	1st
HexClad	11.4% → 9.9%	15.2%Nov 2025	9.9%Sep 2026	3rd → 2nd
Solidteknics	14% → 9.9%	17%May 2026	8.7%Dec 2025	2nd → 3rd
Scanpan	7.7% → 6.6%	8.3%Mar 2026	6.6%Sep 2026	4th
Staub	4.2% → 6.6%	8.3%Nov 2025	3.9%Dec 2025	6th → 5th
Baccarat	2.7% → 3.6%	4.1%Aug 2026	2%Nov 2025	7th → 6th
GreenPan	4.2% → 3.6%	4.3%Jan 2026	3.4%May 2026	5th → 7th
Tefal	2.5% → 3.3%	3.5%Aug 2026	2.1%May 2026	8th
Essteele	2.3% → 2.4%	2.4%Sep 2026	1.5%May 2026	9th
Tramontina	1.5% → 1.6%	1.9%Jan 2026	1.1%Nov 2025	10th
Stanley Rogers	1.2% → 1.3%	1.3%Mar 2026	0.87%Nov 2025	11th
Pyrolux	0.83% → 0.88%	0.88%Sep 2026	0.46%Nov 2025	13th → 12th
Circulon	0.83% → 0.72%	0.83%Oct 2025	0.45%May 2026	12th → 13th

Each finding as a sentence

Across the 12 months ending September 2026, Le Creuset’s share of searches among cookware brands in Australia increased from 46.8% to 49.6%.
Across the 12 months ending September 2026, HexClad’s share of searches among cookware brands in Australia decreased from 11.4% to 9.9%.
Across the 12 months ending September 2026, Solidteknics’ share of searches among cookware brands in Australia decreased from 14% to 9.9%.
Across the 12 months ending September 2026, Scanpan’s share of searches among cookware brands in Australia decreased from 7.7% to 6.6%.
Across the 12 months ending September 2026, Staub’s share of searches among cookware brands in Australia increased from 4.2% to 6.6%.
Across the 12 months ending September 2026, Baccarat’s share of searches among cookware brands in Australia increased from 2.7% to 3.6%.
Across the 12 months ending September 2026, GreenPan’s share of searches among cookware brands in Australia decreased from 4.2% to 3.6%.
Across the 12 months ending September 2026, Tefal’s share of searches among cookware brands in Australia increased from 2.5% to 3.3%.
Across the 12 months ending September 2026, Le Creuset’s share of searches among cookware brands in Australia peaked at 53.5% in December 2025 and was lowest at 41.5% in November 2025.
Across the 12 months ending September 2026, HexClad’s share of searches among cookware brands in Australia peaked at 15.2% in November 2025 and was lowest at 9.9% in September 2026.
Across the 12 months ending September 2026, Solidteknics’ share of searches among cookware brands in Australia peaked at 17% in May 2026 and was lowest at 8.7% in December 2025.
Across the 12 months ending September 2026, Scanpan’s share of searches among cookware brands in Australia peaked at 8.3% in March 2026 and was lowest at 6.6% in September 2026.
Across the 12 months ending September 2026, Staub’s share of searches among cookware brands in Australia peaked at 8.3% in November 2025 and was lowest at 3.9% in December 2025.
Across the 12 months ending September 2026, Baccarat’s share of searches among cookware brands in Australia peaked at 4.1% in August 2026 and was lowest at 2% in November 2025.
Across the 12 months ending September 2026, Tefal’s share of searches among cookware brands in Australia peaked at 3.5% in August 2026 and was lowest at 2.1% in May 2026.
Across the 12 months ending September 2026, HexClad rose from 3rd to 2nd among cookware brands in Australia.
Across the 12 months ending September 2026, Solidteknics fell from 2nd to 3rd among cookware brands in Australia.
Across the 12 months ending September 2026, Staub rose from 6th to 5th among cookware brands in Australia.
Across the 12 months ending September 2026, Baccarat rose from 7th to 6th among cookware brands in Australia.
Across the 12 months ending September 2026, GreenPan fell from 5th to 7th among cookware brands in Australia.
Across the 12 months ending September 2026, Pyrolux rose from 13th to 12th among cookware brands in Australia.
Across the 12 months ending September 2026, Circulon fell from 12th to 13th among cookware brands in Australia.
Across the 12 months ending September 2026, Essteele, Tramontina and Stanley Rogers held steady: their share of searches among cookware brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia cookware brands in September 2026?

8 changes

In September 2026, Le Creuset gained share of searches among cookware brands in Australia, from 46.5% to 49.6%.
In September 2026, Staub gained share of searches among cookware brands in Australia, from 5.1% to 6.6%.
In September 2026, HexClad lost share of searches among cookware brands in Australia, from 11.4% to 9.9%.
In September 2026, Solidteknics lost share of searches among cookware brands in Australia, from 11.4% to 9.9%.
In September 2026, Scanpan lost share of searches among cookware brands in Australia, from 7.6% to 6.6%.
In September 2026, Baccarat lost share of searches among cookware brands in Australia, from 4.1% to 3.6%.
In September 2026, GreenPan lost share of searches among cookware brands in Australia, from 4.1% to 3.6%.
Estimated monthly branded searches for Tefal in Australia rose 25.2% over 12 measured months, from 2.6K to 3.3K in September 2026.

How are branded searches counted for cookware brands?

14 search terms

Each brand's share of searches among cookware brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.