Brandwave

Solidteknics vs Staub:Which is more popular?

In September 2026, Solidteknics had more branded searches than Staub among cookware brands in Australia. Solidteknics had about 9,900 branded searches, while Staub had 6,600. Solidteknics made up 9.9% of all cookware brand searches we track, and Staub accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about cookware brands, Solidteknics appeared in three of the five answers and Staub in none.

Among cookware brands in Australia in September 2026

Who do people search for more?

Solidteknics, about 50% more searches than Staub

Solidteknics 9.9K searchesStaub 6.6K searches

Who does AI mention more?

Solidteknics, mentioned in 3 of 5 answers, Staub in 0

Solidteknics in 3 of 5Staub in 0 of 5

Who does AI recommend more?

Solidteknics, the only one of the two named

Solidteknics first in 3Staub never named

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Top cookware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Solidteknics was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Staub did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Solidteknics1st
  2. Scanpan2nd
  3. Baccarat2nd
  4. Le Creuset4th
  5. Essteele5th
  6. Tefal6th
  7. HexClad–
  8. Staub–
  9. GreenPan–
  10. Tramontina–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Solidteknics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Le Creuset2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scanpan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Baccarat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tefal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Essteele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GreenPan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about cookware brands

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Solidteknics or Staub more popular in search?

This chart shows how often people search Google for Solidteknics and Staub by name. Each line represents a brand's share of searches for all 13 cookware brands we track, month by month, from searches in Australia.

Solidteknics and Staub among cookware brands in Australia, by month

Share of searches by month for Solidteknics, Staub. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetHexCladSolidteknicsScanpanStaubBaccaratGreenPanTefalEssteeleTramontinaStanley RogersPyroluxCirculon
Oct 202546.8%11.4%14%7.7%4.2%2.7%4.2%2.5%2.3%1.5%1.2%0.83%0.83%
Nov 202541.5%15.2%15.2%6.8%8.3%2%3.7%2.2%2%1.1%0.87%0.46%0.6%
Dec 202553.5%13.1%8.7%7.1%3.9%2.1%3.9%2.3%1.7%1.4%1.1%0.52%0.52%
Jan 202648.2%11.8%11.8%7.9%4.3%2.3%4.3%2.6%2.3%1.9%1.3%0.7%0.7%
Feb 202647.9%11.7%11.7%7.8%4.3%2.8%4.3%2.7%2.2%1.9%1%0.85%0.7%
Mar 202650.6%10.1%10.1%8.3%5.5%2.5%3.7%2.8%1.9%1.6%1.3%0.74%0.74%
Apr 202646.7%14%11.4%7.6%4.1%3.4%4.1%2.5%1.8%1.8%1.2%0.68%0.68%
May 202646.2%11.3%17%7.6%4.1%3.4%3.4%2.1%1.5%1.5%0.99%0.67%0.45%
Jun 202645.3%13.5%11.1%7.4%6.1%4%4%2.5%2.2%1.2%1.2%0.75%0.66%
Jul 202645.3%11.1%13.6%7.4%4.9%4%4%3%2.2%1.7%1.2%0.81%0.66%
Aug 202646.5%11.4%11.4%7.6%5.1%4.1%4.1%3.5%2.3%1.5%1.2%0.83%0.55%
Sep 202649.6%9.9%9.9%6.6%6.6%3.6%3.6%3.3%2.4%1.6%1.3%0.88%0.72%

How has the Solidteknics and Staub comparison changed over the last 12 months?

3 findings
  • Solidteknics was ahead of Staub in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Solidteknics’ share of searches among cookware brands in Australia moved from 14% to 9.9%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
  • Across the 12 months ending September 2026, Staub’s share of searches among cookware brands in Australia moved from 4.2% to 6.6%, and its estimated monthly branded searches moved from 4.4K to 6.6K.

How did search popularity change for Australia cookware brands in September 2026?

2 changes
  1. In September 2026, Staub gained share of searches among cookware brands in Australia, from 5.1% to 6.6%.

  2. In September 2026, Solidteknics lost share of searches among cookware brands in Australia, from 11.4% to 9.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Solidteknics’ and Staub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Solidteknics

1 branded search term

  • solidteknics

Staub

1 branded search term

  • staub

How the Brand Demand Index is measured

Other head-to-heads among cookware brands

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