Le Creuset vs Staub:Which is more popular?
In September 2026, Le Creuset had more branded searches than Staub among cookware brands in Australia. Le Creuset had about 49,500 branded searches, while Staub had 6,600. Le Creuset made up 49.6% of all cookware brand searches we track, and Staub accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about cookware brands, Le Creuset appeared in two of the five answers and Staub in none.
Who do people search for more?
Le Creuset, about 8 searches for every 1 for Staub
Who does AI mention more?
Le Creuset, mentioned in 2 of 5 answers, Staub in 0
Who does AI recommend more?
Le Creuset, the only one of the two named
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Top cookware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Le Creuset was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Staub did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Solidteknics1st
Scanpan2nd
Baccarat2nd- Le Creuset4th
Essteele5th
Tefal6th
HexClad–
Staub–
GreenPan–
Tramontina–- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Solidteknics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Le Creuset2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Scanpan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Baccarat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tefal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Essteele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GreenPan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cookware brands
5 answers
Asked ChatGPT
“What's the best cookware brand in Australia?”
Asked ChatGPT
“Which frying pan brand lasts the longest?”
Asked ChatGPT
“Which cookware is best for an induction cooktop?”
Searched Google, AI Overview
“cookware”
Searched Google, AI Overview
“frying pan”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Le Creuset or Staub more popular in search?
This chart shows how often people search Google for Le Creuset and Staub by name. Each line represents a brand's share of searches for all 13 cookware brands we track, month by month, from searches in Australia.
Share of searches by month for Le Creuset, Staub. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | HexClad | Solidteknics | Scanpan | Staub | Baccarat | GreenPan | Tefal | Essteele | Tramontina | Stanley Rogers | Pyrolux | Circulon |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.8% | 11.4% | 14% | 7.7% | 4.2% | 2.7% | 4.2% | 2.5% | 2.3% | 1.5% | 1.2% | 0.83% | 0.83% |
| Nov 2025 | 41.5% | 15.2% | 15.2% | 6.8% | 8.3% | 2% | 3.7% | 2.2% | 2% | 1.1% | 0.87% | 0.46% | 0.6% |
| Dec 2025 | 53.5% | 13.1% | 8.7% | 7.1% | 3.9% | 2.1% | 3.9% | 2.3% | 1.7% | 1.4% | 1.1% | 0.52% | 0.52% |
| Jan 2026 | 48.2% | 11.8% | 11.8% | 7.9% | 4.3% | 2.3% | 4.3% | 2.6% | 2.3% | 1.9% | 1.3% | 0.7% | 0.7% |
| Feb 2026 | 47.9% | 11.7% | 11.7% | 7.8% | 4.3% | 2.8% | 4.3% | 2.7% | 2.2% | 1.9% | 1% | 0.85% | 0.7% |
| Mar 2026 | 50.6% | 10.1% | 10.1% | 8.3% | 5.5% | 2.5% | 3.7% | 2.8% | 1.9% | 1.6% | 1.3% | 0.74% | 0.74% |
| Apr 2026 | 46.7% | 14% | 11.4% | 7.6% | 4.1% | 3.4% | 4.1% | 2.5% | 1.8% | 1.8% | 1.2% | 0.68% | 0.68% |
| May 2026 | 46.2% | 11.3% | 17% | 7.6% | 4.1% | 3.4% | 3.4% | 2.1% | 1.5% | 1.5% | 0.99% | 0.67% | 0.45% |
| Jun 2026 | 45.3% | 13.5% | 11.1% | 7.4% | 6.1% | 4% | 4% | 2.5% | 2.2% | 1.2% | 1.2% | 0.75% | 0.66% |
| Jul 2026 | 45.3% | 11.1% | 13.6% | 7.4% | 4.9% | 4% | 4% | 3% | 2.2% | 1.7% | 1.2% | 0.81% | 0.66% |
| Aug 2026 | 46.5% | 11.4% | 11.4% | 7.6% | 5.1% | 4.1% | 4.1% | 3.5% | 2.3% | 1.5% | 1.2% | 0.83% | 0.55% |
| Sep 2026 | 49.6% | 9.9% | 9.9% | 6.6% | 6.6% | 3.6% | 3.6% | 3.3% | 2.4% | 1.6% | 1.3% | 0.88% | 0.72% |
How has the Le Creuset and Staub comparison changed over the last 12 months?
3 findings
- Le Creuset was ahead of Staub in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among cookware brands in Australia moved from 46.8% to 49.6%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Staub’s share of searches among cookware brands in Australia moved from 4.2% to 6.6%, and its estimated monthly branded searches moved from 4.4K to 6.6K.
How did search popularity change for Australia cookware brands in September 2026?
2 changes
In September 2026, Le Creuset gained share of searches among cookware brands in Australia, from 46.5% to 49.6%.
In September 2026, Staub gained share of searches among cookware brands in Australia, from 5.1% to 6.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Le Creuset’s and Staub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Le Creuset
1 branded search term
- le creuset
Staub
1 branded search term
- staub
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