Brandwave

HexClad vs Solidteknics:Which is more popular?

In September 2026, HexClad and Solidteknics were level in searches among cookware brands in Australia, with an estimated 9.9K branded searches each, at 9.9% of the total each. When we asked ChatGPT and Google AI Overviews about cookware brands, Solidteknics appeared in three of the five answers and HexClad in none.

Among cookware brands in Australia in September 2026

Who do people search for more?

HexClad and Solidteknics are searched for about as often as each other.

HexClad 9.9K searchesSolidteknics 9.9K searches

Who does AI mention more?

Solidteknics, mentioned in 3 of 5 answers, HexClad in 0

Solidteknics in 3 of 5HexClad in 0 of 5

Who does AI recommend more?

Solidteknics, the only one of the two named

Solidteknics first in 3HexClad never named

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Top cookware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Solidteknics was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. HexClad did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Solidteknics1st
  2. Scanpan2nd
  3. Baccarat2nd
  4. Le Creuset4th
  5. Essteele5th
  6. Tefal6th
  7. HexClad–
  8. Staub–
  9. GreenPan–
  10. Tramontina–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Solidteknics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Le Creuset2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scanpan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Baccarat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tefal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Essteele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GreenPan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about cookware brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is HexClad or Solidteknics more popular in search?

This chart shows how often people search Google for HexClad and Solidteknics by name. Each line represents a brand's share of searches for all 13 cookware brands we track, month by month, from searches in Australia.

HexClad and Solidteknics among cookware brands in Australia, by month

Share of searches by month for HexClad, Solidteknics. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetHexCladSolidteknicsScanpanStaubBaccaratGreenPanTefalEssteeleTramontinaStanley RogersPyroluxCirculon
Oct 202546.8%11.4%14%7.7%4.2%2.7%4.2%2.5%2.3%1.5%1.2%0.83%0.83%
Nov 202541.5%15.2%15.2%6.8%8.3%2%3.7%2.2%2%1.1%0.87%0.46%0.6%
Dec 202553.5%13.1%8.7%7.1%3.9%2.1%3.9%2.3%1.7%1.4%1.1%0.52%0.52%
Jan 202648.2%11.8%11.8%7.9%4.3%2.3%4.3%2.6%2.3%1.9%1.3%0.7%0.7%
Feb 202647.9%11.7%11.7%7.8%4.3%2.8%4.3%2.7%2.2%1.9%1%0.85%0.7%
Mar 202650.6%10.1%10.1%8.3%5.5%2.5%3.7%2.8%1.9%1.6%1.3%0.74%0.74%
Apr 202646.7%14%11.4%7.6%4.1%3.4%4.1%2.5%1.8%1.8%1.2%0.68%0.68%
May 202646.2%11.3%17%7.6%4.1%3.4%3.4%2.1%1.5%1.5%0.99%0.67%0.45%
Jun 202645.3%13.5%11.1%7.4%6.1%4%4%2.5%2.2%1.2%1.2%0.75%0.66%
Jul 202645.3%11.1%13.6%7.4%4.9%4%4%3%2.2%1.7%1.2%0.81%0.66%
Aug 202646.5%11.4%11.4%7.6%5.1%4.1%4.1%3.5%2.3%1.5%1.2%0.83%0.55%
Sep 202649.6%9.9%9.9%6.6%6.6%3.6%3.6%3.3%2.4%1.6%1.3%0.88%0.72%

How has the HexClad and Solidteknics comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: HexClad took it in December 2025, Solidteknics took it in May 2026, HexClad took it in June 2026, Solidteknics took it in July 2026.
  • Across the 12 months ending September 2026, HexClad’s share of searches among cookware brands in Australia moved from 11.4% to 9.9%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Solidteknics’ share of searches among cookware brands in Australia moved from 14% to 9.9%, and its estimated monthly branded searches moved from 14.8K to 9.9K.

How did search popularity change for Australia cookware brands in September 2026?

2 changes

  1. In September 2026, HexClad lost share of searches among cookware brands in Australia, from 11.4% to 9.9%.

  2. In September 2026, Solidteknics lost share of searches among cookware brands in Australia, from 11.4% to 9.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using HexClad’s and Solidteknics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HexClad

1 branded search term

  • hexclad

Solidteknics

1 branded search term

  • solidteknics

How the Brand Demand Index is measured

Other head-to-heads among cookware brands

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